VP of Marketing

Valorx; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

A high-growth company in the Salesforce ecosystem is seeking a Vice President of Marketing to lead strategic marketing efforts. The role involves developing brand awareness, driving demand, and optimizing the customer journey. Ideal candidates will have strong product marketing expertise and familiarity with Salesforce.

Qualifications

• Proven expertise in product marketing, preferably in B2B SaaS.
• Deep familiarity with Salesforce and its ecosystem.

Responsibilities

• Own messaging, positioning, and go-to-market strategies.
• Execute scalable strategies to generate pipeline and drive customer acquisition.
• Develop relationships with Salesforce teams and System Integrators.

Skills

Product Marketing

Storytelling

Leadership

Collaboration

Job description

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About Valorx

Valorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like experiences that enable users to drive outcomes from Salesforce not previously possible. Our solutions eliminate friction, streamline data management, and enhance productivity, empowering teams to get more done in less time—without data ever leaving your CRM.

About The Role

We’re looking for a dynamic and hands-on Vice President of Marketing to lead and scale our marketing efforts. This individual will develop and execute a strategic marketing plan that builds brand awareness, drives demand, and strengthens our position within the Salesforce ecosystem. The ideal candidate will have a strong foundation in product marketing, deep familiarity with Salesforce, and the ability to drive channel marketing efforts targeting Salesforce employees and System Integrators (SIs).

Beyond traditional marketing responsibilities, this role will serve as the internal advocate for the customer journey, ensuring a frictionless experience for both prospects and customers. This individual will work cross-functionally with the leadership team to identify and remove barriers at every stage of the customer journey, optimizing touchpoints to enhance engagement, adoption, and retention.

Key Responsibilities:

1. Product Marketing Leadership – Own messaging, positioning, and go-to-market strategies for our product suite. Develop compelling narratives that clearly communicate our value proposition to Salesforce users, System Integrators, and enterprise customers.
2. Demand Generation & Growth – Execute scalable, cost-effective strategies to generate pipeline and drive customer acquisition, with a strong emphasis on organic marketing, community engagement, and partner-led motions.
3. Salesforce & Channel Marketing – Develop and expand Valorx’s relationships with Salesforce teams and System Integrators, positioning our solutions as a critical component of their tech stack and driving co-marketing opportunities.
4. Content & Thought Leadership – Create high-impact content, including case studies, whitepapers, webinars, and community-driven resources to establish Valorx as a category leader within the Salesforce ecosystem.
5. Customer Advocacy – Build and nurture a strong base of customer advocates who can amplify our brand and drive referrals.
6. Analytics & Optimization – Measure marketing performance, analyze data, and continuously refine campaigns to maximize ROI.

What You Bring:

• Proven expertise in product marketing, preferably in B2B SaaS with a strong understanding of the Salesforce ecosystem.
• Experience driving low-cost, high-impact marketing strategies—leveraging organic growth, partner marketing, and community-driven initiatives.
• Deep familiarity with Salesforce, its ecosystem, and how to effectively market to Salesforce professionals and partners.
• Experience in channel marketing, particularly in working with System Integrators to drive adoption and revenue.
• A passion for understanding and improving the customer journey, with a relentless focus on reducing friction and delivering a seamless experience.
• Ability to operate both strategically and tactically—rolling up your sleeves to execute while keeping an eye on long-term growth.
• Strong storytelling, messaging, and positioning skills.
• Excellent collaboration and leadership abilities, working closely with cross-functional teams including Sales, Product, and Customer Success.

Why Join Valorx?

This is a rare opportunity to lead marketing for a high-growth company in the Salesforce ecosystem, shaping the strategy and execution from the ground up. If you thrive in an environment where creativity, resourcefulness, and impact matter more than big budgets—and if you’re passionate about creating a seamless, friction-free customer journey—we’d love to hear from you.

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Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Internet Publishing

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