VP Enterprise Marketing

Mentimeter; Toronto; Hybrid; CAD 226,000 - 303,000; Full time

Benefits offered by this job

Comprehensive benefits package

Leadership program (including external

Pension contributions

Job summary

Mentimeter seeks a seasoned VP Enterprise Marketing to lead our global enterprise demand engine, focusing on EMEA and North America while laying foundations for APAC. You’ll run three teams across digital demand, field and customer marketing, and Executive Exchange, shaping strategy, budget and ROI.

Based in Toronto or Stockholm with a hybrid work model, you’ll drive qualified pipeline and ARR growth, partner with Sales, Product and Growth, and develop leaders to sustain high-impact programs.

Qualifications

• 12+ years of B2B SaaS marketing experience, including significant leadership experience in Enterprise Marketing, Demand Generation, Integrated Marketing or a closely related area.
• Experience leading leaders and multidisciplinary teams across digital demand, field marketing, customer marketing or executive programs.
• A strong understanding of enterprise buying journeys, account-based marketing, buying groups, demand capture and pipeline creation in a PLG environment.
• Experience connecting product-led or high-volume inbound growth with a sales-assisted enterprise motion.
• Commercial fluency across funnel economics, pipeline, conversion, attribution, investment and ROI.
• Experience operating across EMEA and/or North America and adapting global programs to local markets.
• An AI-native approach to marketing: using AI to improve insight, experimentation, personalisation and performance - not only individual productivity.

Responsibilities

• Define and own Mentimeter's global Enterprise Marketing strategy, budget and operating model.
• Build an integrated system for demand generation and demand capture that turns our PLG footprint and product signals into account-level pipeline.
• Set priorities across segments, accounts, audiences, buying groups, use cases and regions, balancing global consistency with local relevance.
• Create qualified pipeline and measurable Enterprise ARR impact, with clear accountability for conversion, velocity, attribution and ROI.
• Recruit, coach and develop leaders and senior marketing talent, creating an organisation that performs beyond your direct involvement.
• Partner closely with Sales, Customer Success, Product, Growth, Brand, Data and regional leadership to strengthen the handover from product-led growth to sales-assisted opportunities.
• Stop, redesign or reallocate investment away from programs that do not create meaningful customer or commercial impact.

Skills

B2B SaaS marketing

Job description

Mentimeter is an engagement company with a simple goal: to make every leader better. Through interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and stronger performance.

Founded in Stockholm in 2012, Mentimeter is used by 20 million people each month across 1.3 million organizations. At Mentimeter, we believe better leadership starts with listening and that the strongest results are achieved together. That’s why we foster a culture built on curiosity, collaboration and shared ownership. By joining us, you’ll help leaders turn participation into deeper understanding and stronger performance, advancing our ambition to help more than one billion people listen, learn and work better together.

Build Mentimeter's enterprise growth engine

40 million users have experienced the value of using a Menti!

Building on that product-led foundation, Mentimeter is used daily by more than 84.000 organisations globally across all industries and we now serve more than 3,200 Enterprise customers globally. Our next challenge is to increase a systematic enterprise demand growth engine - and we are looking for a VP Enterprise Marketing to lead that journey.

This is a global leadership role responsible for how Mentimeter creates, identifies and converts enterprise demand. You will lead our Enterprise Marketing organisation, report to our Chief Sales Officer and join Mentimeter's Global Enterprise Leadership Team. Your primary focus will be EMEA and North America, while building the foundations for APAC. The goal is to connect our product adoption, organic reach and customer base into an Enterprise qualified pipeline, ARR and customer growth.

What You'll Lead

You will lead three existing teams, each with an experienced leader, across three connected areas:

Digital demand

Build and optimize enterprise demand generation and capture across web, paid media, account-based programs, content distribution, conversion and nurture.

Field and customer marketing

Develop a global strategy across events, partner programs, customer advocacy, regional activation and use-case storytelling - measured by account engagement, adoption, pipeline and expansion, not simply attendance.

Executive Exchange

Build Mentimeter's Executive Exchange into a distinctive platform for strategic customers, including our Enterprise Community, executive networks, education and certification programs.

What You'll Own

• Define and own Mentimeter's global Enterprise Marketing strategy, budget and operating model.
• Build an integrated system for demand generation and demand capture that turns our PLG footprint and product signals into account-level pipeline.
• Set priorities across segments, accounts, audiences, buying groups, use cases and regions, balancing global consistency with local relevance.
• Create qualified pipeline and measurable Enterprise ARR impact, with clear accountability for conversion, velocity, attribution and ROI.
• Recruit, coach and develop leaders and senior marketing talent, creating an organisation that performs beyond your direct involvement.
• Partner closely with Sales, Customer Success, Product, Growth, Brand, Data and regional leadership to strengthen the handover from product-led growth to sales-assisted opportunities.
• Stop, redesign or reallocate investment away from programs that do not create meaningful customer or commercial impact.

What Will Help You Succeed

You are an experienced B2B marketing leader who combines strategic range with commercial discipline. You are likely to bring:

• 12+ years of B2B SaaS marketing experience, including significant leadership experience in Enterprise Marketing, Demand Generation, Integrated Marketing or a closely related area.
• Experience leading leaders and multidisciplinary teams across digital demand, field marketing, customer marketing or executive programs.
• A strong understanding of enterprise buying journeys, account-based marketing, buying groups, demand capture and pipeline creation in a PLG environment.
• Experience connecting product-led or high-volume inbound growth with a sales-assisted enterprise motion.
• Commercial fluency across funnel economics, pipeline, conversion, attribution, investment and ROI.
• Experience operating across EMEA and/or North America and adapting global programs to local markets.
• An AI-native approach to marketing: using AI to improve insight, experimentation, personalisation and performance - not only individual productivity.

The Kind Of Leader Who Will Thrive Here

You create clarity where ownership is shared and the answer is not obvious. You set a high bar while building trust, develop leaders and give talented people meaningful ownership. Most importantly, you want to build - not simply inherit and administer - a modern Enterprise Marketing function, see the strategy through and be accountable for its long-term impact. You are ambitious while staying humble, curious and collaborative in how you get there.

Why this role

You will have the mandate to shape how Mentimeter approaches enterprise demand globally and define the next chapter of our Enterprise growth. If you are looking for a finished playbook, this probably is not the role for you. If you want to build the system and be accountable for its impact, we would like to hear from you.

We’re actively hiring for one position, which can be based in either Stockholm or Toronto. The role follows our hybrid way of working.

How We Lead At Mentimeter

At Mentimeter, we have a Leadership Manifesto that sets a shared direction for how we lead ourselves, our teams and the business. We call it Heart & Bravery.

It starts with authenticity: knowing yourself, showing yourself and leading yourself.

We expect our leaders to develop high-performing teams through both care and challenge, drive the right results in a changing environment, and set a clear direction by connecting the work to our vision and making the complex simple.

You will learn more about our Leadership Manifesto throughout the recruitment process. These principles are also an important part of how we assess and hire leaders at Mentimeter.

Our recruitment process

We Want The Process To Be Transparent And Give Both You And Us The Opportunity To Get To Know Each Other Properly. The Steps Are:

• TA Intro Interview
• Hiring Manager Interview: A 20-minute digital chat with our Chief Sales Officer to meet and learn more about the role
• Business Case & Competence Interview
  • A short business case, submitted the day before the competence interview
  • Competence interview: 75-minute at our office
• Leadership and culture interview: 90-minute at our office
• References and a coffee chat with the team
• Offer and signing

Compensation

At Mentimeter, we believe in fair and transparent compensation that grows with you. The annual base salary range for this role is $226,000–$303,000 CAD. It’s intentionally broad to reflect different stages of growth within the role: from growing into its full scope to bringing deep expertise and meaningful impact from day one.

Where an individual is placed within the range depends on factors such as relevant experience, demonstrated skills, and alignment with the role’s requirements. We’re committed to supporting your growth. You’ll have ongoing development conversations with your manager, and your compensation will be reviewed as your skills, scope and impact evolve.

In addition to your salary, we offer a comprehensive benefits package - learn more about it here: https://www.mentimeter.com/benefits/toronto.

What Mentimeter Can Offer

At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page.

AI and Hiring at Mentimeter

At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.

Culture at Mentimeter

At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.

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