VP, Creator Marketing (CPG/Food & Beverage)

djeholdings; Toronto; On-site; CAD 140,000 - 190,000; Full time

Job summary

Edelman in Canada seeks a Vice President, Creator Marketing - Brand to lead and expand our Creator Marketing practice. You will oversee a portfolio of Brand clients, craft insights-driven creator strategies, and drive multi-channel campaigns that resonate with consumer culture and deliver measurable business impact.

Reporting to the Head of Creator, North America, the role requires senior leadership, strategic thinking, and deep knowledge of the creator ecosystem, platforms and talent

Responsibilities

• Lead portfolio of Brand clients in Canada, focusing on CPG, Food & Beverage and consumer brands.
• Serve as senior strategic advisor to clients, translating business challenges into creator strategies.
• Develop creator strategies rooted in culture, consumer insights and brand objectives.
• Oversee integrated creator campaigns spanning social, digital, earned media, and paid amplification.
• Identify opportunities for longer-term creator relationships and communities.

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We're looking for a Vice President, Creator Marketing - Brand to lead and grow our Creator Marketing business in Canada, with a primary focus on consumer brands, including CPG, Food & Beverage and other lifestyle-driven categories, while contributing to the strategic expansion of our Creator Marketing offering across North America.

Reporting into the Head of Creator, North America, this role is ideal for a senior creator marketing leader who understands how creators shape culture, influence consumer behavior, and build brand relevance. You will combine strategic client leadership, deep creator expertise, cultural fluency, and commercial acumen to develop programs that earn attention and deliver measurable business outcomes.

As a key leader within Edelman's North American Creator Marketing practice, you'll oversee a significant portfolio of Brand clients, lead high-performing teams, and partner closely with integrated, regional, and global stakeholders to deliver best-in-class creator solutions. You'll also play a critical role in new business development, thought leadership, capability building, and identifying new opportunities for brands to participate meaningfully in creator-led culture.

KEY RESPONSIBILITIES

• Lead a portfolio of Brand clients in Canada, with particular focus on CPG, Food & Beverage and consumer-facing categories, delivering strategic, insight-led creator marketing programs that drive brand and business impact.
• Serve as a senior strategic advisor to clients, building trusted relationships and helping senior marketers navigate the rapidly evolving creator and social landscape.
• Develop creator strategies rooted in consumer insight, culture, audience behavior and brand objectives, translating those strategies into breakthrough creative and creator-led programs.
• Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential, earned media, commerce and paid amplification.
• Identify opportunities for brands to move beyond transactional influencer partnerships toward long-term creator relationships, communities, cultural platforms and creator-led brand building.
• Contribute to the growth and evolution of Edelman's Creator Marketing business across Canada and North America, including new offerings, capabilities and revenue streams.
• Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, innovation and best practices across markets.
• Collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to embed creators throughout the broader communications and marketing mix.
• Lead, mentor and inspire high-performing teams, fostering a culture of collaboration, inclusion, creative ambition and excellence.
• Drive operational rigor, process improvement and best practices within the Creator Marketing discipline.
• Play a leadership role in new business development, including pitches, proposals, prospecting and organic account growth.
• Stay at the forefront of creator, platform, cultural and consumer trends, bringing forward emerging opportunities for clients and the broader business.

WHO YOU ARE

• A proven creator marketing leader with a strong track record of building culturally relevant programs for major consumer brands.
• Deeply knowledgeable about CPG, Food & Beverage and/or adjacent consumer categories, with an understanding of how creators influence awareness, consideration, trial, loyalty and advocacy.
• A trusted senior client partner who listens deeply, challenges constructively and can translate business and brand challenges into compelling creator strategies.
• Culturally fluent, with a strong instinct for emerging creators, communities, platforms, formats and behaviors.
• Deeply knowledgeable about the creator ecosystem, including creator tiers, talent partnerships, contracting, usage rights, paid amplification, platform dynamics and measurement.
• A strategic builder who can identify and develop new services, capabilities and ways of working within Creator Marketing.
• Passionate about the intersection of creators, culture, creativity, commerce and emerging technology.
• A commercially minded leader who can spot opportunities, grow client relationships and help convert great work into sustainable business growth.
• A generous mentor and role model who invests in talent and develops the next generation of cr