VP, Creator Marketing – Brand Growth Leader

djeholdings; Toronto; On-site; CAD 140,000 - 190,000; Full time

Job summary

Edelman in Canada seeks a Vice President, Creator Marketing - Brand to lead and expand our Creator Marketing practice. You will oversee a portfolio of Brand clients, craft insights-driven creator strategies, and drive multi-channel campaigns that resonate with consumer culture and deliver measurable business impact.

Reporting to the Head of Creator, North America, the role requires senior leadership, strategic thinking, and deep knowledge of the creator ecosystem, platforms and talent

Responsibilities

• Lead portfolio of Brand clients in Canada, focusing on CPG, Food & Beverage and consumer brands.
• Serve as senior strategic advisor to clients, translating business challenges into creator strategies.
• Develop creator strategies rooted in culture, consumer insights and brand objectives.
• Oversee integrated creator campaigns spanning social, digital, earned media, and paid amplification.
• Identify opportunities for longer-term creator relationships and communities.

Job description

Edelman in Canada seeks a Vice President, Creator Marketing - Brand to lead and expand our Creator Marketing practice. You will oversee a portfolio of Brand clients, craft insights-driven creator strategies, and drive multi-channel campaigns that resonate with consumer culture and deliver measurable business impact.

Reporting to the Head of Creator, North America, the role requires senior leadership, strategic thinking, and deep knowledge of the creator ecosystem, platforms and talent