VP, Creator Marketing — Brand Growth & Culture

Edelman; Toronto; On-site; CAD 130,000 - 180,000; Full time

Job summary

Edelman is seeking a Vice President, Creator Marketing - Brand to lead and grow our Creator Marketing business in Canada, with a focus on consumer brands like CPG and Food & Beverage. This senior role combines strategic client leadership, creator expertise, and commercial acumen to deliver measurable business outcomes.

You will oversee Canada’s Brand client portfolio, mentor teams, and collaborate with regional and global stakeholders to expand capabilities and revenue in creator marketing

Qualifications

• 10+ years in creator/influencer marketing, communications, social, digital marketing or related fields.
• Bachelor’s degree or equivalent work experience.
• Demonstrated success leading creator marketing strategies for major consumer brands.
• Agency and/or brand-side experience overseeing complex, integrated creator programs.

Responsibilities

• Lead a portfolio of Brand clients in Canada, focusing on CPG, Food & Beverage and consumer-facing categories.
• Serve as a senior strategic advisor to clients, building trusted relationships with senior marketers.
• Develop creator strategies rooted in consumer insight, culture and brand objectives.
• Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential and earned media.
• Identify opportunities for long-term creator relationships and communities.

Skills

Creator marketing

Senior leadership

Client partner

Strategy development

Team mentorship

New business development

Cultural fluency

Measurement/ROI

Education

Bachelor’s degree or equivalent

Job description

Edelman is seeking a Vice President, Creator Marketing - Brand to lead and grow our Creator Marketing business in Canada, with a focus on consumer brands like CPG and Food & Beverage. This senior role combines strategic client leadership, creator expertise, and commercial acumen to deliver measurable business outcomes.

You will oversee Canada’s Brand client portfolio, mentor teams, and collaborate with regional and global stakeholders to expand capabilities and revenue in creator marketing