As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill, and develop the store team to contribute to a great customer experience.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:
- Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (indirect).
- Represent yourself and the H&M Brand positively during customer interactions (direct).
- Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager.
- Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards.
- Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams.
- Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team.
- Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team.
- Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with the Store team.
Fashion & Trend Awareness
- Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers.
- Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store.
Team & Development
- Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception.
- Coach and develop the Store team’s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines.
- Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement.
- Develop and coach talents and provide onboarding training to new colleagues.
- Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues.
- Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals.
- Support Sales Market and Area teams with expansion (store projects) needs.
Visual & Commercial Execution
- Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines.
- Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines.
- Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience.
- Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement.
- Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements.
- In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store.
- Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind.
- In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout.
- Ensure your store has enough quantities of sale and other activity including POS material according to local routines.
- Keep sales floor and back of house clean, organized, and safe according to local security guidelines.
Qualifications
Who You Are
- You should be curious and creative; always seeking inspiration, proactive, solution-focused, flexible, with effective communication skills to achieve results cross-functionally.
- Experience with fashion interests and leadership skills, applying visual and commercial experience in a dynamic environment.
- Solution-focused approach to improving product presentation and commercial execution in store.
- Good knowledge of visual, commercial, and operational best practices, routines, and tools.
- Ability to manage, follow-up, and act on selling equations and weekly sales reports.
Why You’ll Love Working at H&M
- We value diverse backgrounds, including race, ethnicity, gender, age, religion, sexual orientation, and disability.
- We are guided by our 7 values that have contributed to our success for over 75 years.
- You’ll have access to Colleague Resource Groups (CRGs) for community and networking.
- We promote an inclusive environment where you can be yourself.
- Opportunities for career growth in our global talent community.
- Comprehensive benefits supporting overall wellbeing, including health insurance, wellness programs, retirement plans, paid leave, and community service days.
- Express your personal style with our employee discount at H&M, & Other Stories, and COS.
Additional Information
- This job posting highlights key responsibilities and requirements; additional duties may be assigned at the company's discretion.
We are committed to providing reasonable accommodations for applicants with disabilities. For assistance or accommodations, contact us at https://hm.ethicspoint.com and use "Ask a Question".
Inclusion & Diversity
H&M is committed to inclusive, diverse, and equitable workplaces. We consider all diversity dimensions in our recruitment process and aim for a fair and unbiased process, including not requiring a cover letter to reduce unintentional biases.
Company Description
H&M offers the latest styles and inspiration, from fashion pieces and designer collaborations to affordable wardrobe essentials. Our goal is fashion & quality at the best price, sustainably. Learn more about H&M here.