Visual Identity Manager

Cronos Group; Stayner; On-site; CAD 85,000 - 95,000; Full time

Job summary

Cronos Group, a global cannabinoid company, is seeking a Visual Identity Manager in Stayner, Ontario. You will define and oversee brand identity across assigned brands, mentor designers, and ensure visual standards are applied consistently.

You will lead creative direction for packaging, websites, logos, and campaigns; manage a team of Graphic Designers, collaborate with Brand and Creative teams, and drive high-quality output on deadlines. Salary range $85,000-$95,000 per year.

Qualifications

• Bachelors in Design, Visual Arts or relevant field.
• 5+ years of graphic design experience, including at least 2 years in a senior or lead role, with proven brand identity delivery.
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Knowledge of digital content, social media, and experiential activation.
• Portfolio demonstrating end-to-end brand identity work and strategic thinking.

Responsibilities

• Own brand identity and ensure consistent application across assigned brands.
• Set creative direction for packaging design, website design, logos, branding, and campaigns.
• Oversee all design projects from concept to delivery and ensure high quality output.
• Lead and recruit designers to build a strong creative bench and manage workload.
• Translate concepts to deliver on schedule and align with brand identity.

Skills

Brand identity

Creative direction

Team leadership

Communication

Typography

Education

Bachelor's in Design

Tools

Photoshop

Illustrator

InDesign

Job description

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.

At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.

The Visual Identity Manager, reporting to and partnering with the Director of Design, defines and oversees assigned brand(s) design-related initiatives to support overall visual standards and brand identity. The Visual Identity Manager leads and mentors designers as the team grows, ensuring visual identity standards are maintained in all assigned brands projects.

Responsibilities

• Own brand identity and responsible for consistent application for assigned brands; develop and maintain guidelines, documents, and assets to support the visual identity
• Set creative direction for beauty packaging design graphics, website design, logos, branding, infographics, email campaigns, landing pages, ads, in-store POS, digital, social media, editorial content, photography, typography, copywriting, and artistic styling direction
• Oversee all design projects for assigned brands from conception to delivery, reviewing work of designers to ensure high quality output and deadlines are met
• Accountable for team’s usage of the principles of good design to layout and format of all marketing and promotional materials, brochures, flyers, sell sheets, and banners
• Partners with Brand and Creative teams to produce compelling visual campaigns, ensuring understanding and compliance with brand visual identity
• Lead, manage, motivate and recruit Graphic Designers to build an exceptional Creative talent bench. Prioritize and assign workload appropriately to meet deadlines on ongoing projects
• Lead quality assurance reviews on creative projects, setting the standard for brand output
• Source and work with new vendors to execute designs and projects as needed
• Stay up to date with industry, production and graphic design trends in relation to brands, suggests new ways of improving quality of designs
• Review and implement innovations in the design workflow that supports reduction in cost, rework and time to create assets
• Translate concepts effectively against objectives and deliver on schedule
• Own prioritization and timelines across assigned brand projects

Qualifications

• Bachelors in Design, Visual Arts or relevant field
• 5+ years of graphic design experience, including at least 2 years in a senior or lead role, with a proven track record of leading brand identity and visual systems from concept to delivery (agency or in-house experience preferred)
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Knowledge of, experience in, and passion for graphic design, digital content, social media, and experiential activation
• Solid interpersonal skills with a collaborative relationship building style to work well with cross-functional partners
• A portfolio demonstrating end-to-end brand identity work and the strategic thinking behind your design decisions
• Excellent typography and composition skills
• Proven ability to set creative direction and make independent design decisions with minimal oversight
• Outstanding verbal and visual communication skills, including the ability to articulate and justify your design decisions to senior stakeholders
• Self-confident and resilient to the constructive criticism and feedback regarding design work
• Demonstrate relentlessly high standards while fostering passion, integrity and energy
• Detail-oriented and highly organized
• A self-starter who understands the brand vision able to anticipate needs, problems, opportunities
• A background in print design/editorial layout or motion design is an asset

Salary range: $85,000 - $95,000 (Stayner, Ontario*) per year

The actual compensation offered will be based on factors such as the candidate’s experience, skills, qualifications, geographic location, applicable market data, internal equity, and business needs, and may vary within the stated range. This role may be eligible for bonus, incentive compensation, or other variable pay in accordance with applicable company plans.

We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures. For candidates with disabilities, accommodations are available upon request in all phases of the selection process.

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.