Visual Identity Manager

Cronos Group Inc.; Stayner; On-site; CAD 85,000 - 95,000; Full time

Job summary

Cronos Group Inc. in Stayner, Ontario, seeks a Visual Identity Manager to lead brand identity across assigned brands. You will define guidelines, ensure consistency, and mentor designers to elevate visual systems from concept to delivery.

Responsibilities include setting creative direction for packaging, websites, logos, and campaigns; managing a design team; collaborating with Brand and Creative teams; and staying ahead of industry trends to reduce costs and improve asset production timelines.

Qualifications

• Bachelor's in Design, Visual Arts or relevant field.
• 5+ years of graphic design experience, including 2+ years in senior/lead role.
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Knowledge of graphic design, digital content, social media and experiential activation.
• Strong interpersonal skills with cross-functional collaboration.
• Portfolio demonstrating end-to-end brand identity work.
• Excellent typography and composition skills.
• Ability to set creative direction with minimal oversight.
• Outstanding verbal and visual communication skills.
• Self-confident and receptive to feedback.
• High standards, detail-oriented and organized.
• Self-starter who understands the brand vision.
• Background in print/editorial layout or motion design is an asset.

Responsibilities

• Own brand identity and ensure consistent application for assigned brands; develop and maintain guidelines and assets.
• Set creative direction for packaging design, logos, branding, and campaigns.
• Oversee design projects from concept to delivery; review work for quality and deadlines.
• Ensure alignment with brand visual identity across materials and assets.
• Collaborate with Brand and Creative teams to produce compelling campaigns.
• Lead, manage, motivate and recruit graphic designers; assign workload to meet deadlines.
• Lead quality assurance on creative projects and set output standards.
• Source and collaborate with vendors for designs and projects.
• Stay current with design trends; suggest workflow improvements to reduce cost.
• Translate concepts into actionable design deliverables and manage timelines.

Skills

Brand identity leadership

Visual design

Cross-functional collaboration

Portfolio review

Education

Bachelor's in Design/Visual Arts

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos' diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.

At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.

The Visual Identity Manager, reporting to and partnering with the Director of Design, defines and oversees assigned brand(s) design-related initiatives to support overall visual standards and brand identity. The Visual Identity Manager leads and mentors designers as the team grows, ensuring visual identity standards are maintained in all assigned brands projects.

Responsibilities:

• Own brand identity and responsible for consistent application for assigned brands; develop and maintain guidelines, documents, and assets to support the visual identity
• Set creative direction for beauty packaging design graphics, website design, logos, branding, infographics, email campaigns, landing pages, ads, in-store POS, digital, social media, editorial content, photography, typography, copywriting, and artistic styling direction
• Oversee all design projects for assigned brands from conception to delivery, reviewing work of designers to ensure high quality output and deadlines are met
• Accountable for team’s usage of the principles of good design to layout and format of all marketing and promotional materials, brochures, flyers, sell sheets, and banners
• Partners with Brand and Creative teams to produce compelling visual campaigns, ensuring understanding and compliance with brand visual identity
• Lead, manage, motivate and recruit Graphic Designers to build an exceptional Creative talent bench. Prioritize and assign workload appropriately to meet deadlines on ongoing projects
• Lead quality assurance reviews on creative projects, setting the standard for brand output
• Source and work with new vendors to execute designs and projects as needed
• Stay up to date with industry, production and graphic design trends in relation to brands, suggests new ways of improving quality of designs
• Review and implement innovations in the design workflow that supports reduction in cost, rework and time to create assets
• Translate concepts effectively against objectives and deliver on schedule
• Own prioritization and timelines across assigned brand projects

Qualifications:

• Bachelors in Design, Visual Arts or relevant field
• 5+ years of graphic design experience, including at least 2 years in a senior or lead role, with a proven track record of leading brand identity and visual systems from concept to delivery (agency or in-house experience preferred)
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Knowledge of, experience in, and passion for graphic design, digital content, social media, and experiential activation
• Solid interpersonal skills with a collaborative relationship building style to work well with cross-functional partners
• A portfolio demonstrating end-to-end brand identity work and the strategic thinking behind your design decisions
• Excellent typography and composition skills
• Proven ability to set creative direction and make independent design decisions with minimal oversight
• Outstanding verbal and visual communication skills, including the ability to articulate and justify your design decisions to senior stakeholders
• Self-confident and resilient to the constructive criticism and feedback regarding design work
• Demonstrate relentlessly high standards while fostering passion, integrity and energy
• Detail-oriented and highly organized
• A self-starter who understands the brand vision able to anticipate needs, problems, opportunities
• A background in print design/editorial layout or motion design is an asset

Salary range: $85,000 - $95,000 (Stayner, Ontario*) per year

The actual compensation offered will be based on factors such as the candidate's experience, skills, qualifications, geographic location, applicable market data, internal equity, and business needs, and may vary within the stated range. This role may be eligible for bonus, incentive compensation, or other variable pay in accordance with applicable company plans.

Cronos may use artificial intelligence (AI) tools provided by third-party service providers to assist with certain aspects of the recruitment process, including reviewing applications and comparing candidates’ qualifications and experience against job requirements. These tools are intended to support our recruitment team and do not replace human judgment. Hiring decisions are made by Cronos personnel.

We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures. For candidates with disabilities, accommodations are available upon request in all phases of the selection process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.