Vice President, Marketing and Leasing

UBC Properties Trust

Vancouver

Hybrid

CAD 180,000 - 300,000

Full time

39 hours ago

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Benefits offered by this job

Extended health benefits

Wellness spending account

RRSP contribution

Annual performance-based bonus and 401

Pet-friendly office

3 weeks vacation and 10 sick days

Job summary

UBC Properties Trust in Canada seeks a senior executive to lead marketing, branding and leasing across residential and commercial assets at Point Grey and Kelowna. Reporting to the President & CEO, you will shape strategy, manage a cross-location team, and drive occupancy and revenue while upholding the organization’s reputation.

This role partners with development, asset management and tenant relations to align market insights with design and community objectives.

Qualifications

15+ years of progressive marketing and leasing experience, with at least 5 years in an executive or senior leadership role
Experience setting residential and/or commercial leasing strategy, including lease-up of new buildings
Working with architects, designers, and planners to translate brand into built environments
Strong strategic judgment and business acumen with ability to influence senior stakeholders
Excellent communication skills and executive presence

Responsibilities

Set and steward the marketing, brand, and leasing strategy across residential and commercial assets
Direct marketing and leasing from planning through operations across multiple locations
Lead budgeting, agencies, and leasing brokers; manage enterprise-wide team and relationships
Embed marketing and community objectives early in design and development processes
Ensure compliance with applicable tenancy laws and regulations and report KPIs to Board

Skills

Marketing experience

Executive leadership

Leasing strategy

Lease-up strategy

Pricing strategy

Lease negotiations

Cross-functional collaboration

Strategic judgment

Executive presence

Communication

Education

Marketing/communications/business/real estate degree

MBA or related graduate degree (asset)

Job description

The Company

UBC Properties Trust was established in 1988 with a mission to create and care for world-class spaces where people can live, learn and grow. We develop, service and lease residential land at UBC to create communities and build UBC’s endowment for future generations. We construct and manage rental properties that provide residential, retail and office space in support of workforce housing and academic objectives. We also provide project management services for institutional buildings at UBC and advise on land use and development. We operate on both the Point Grey campus and UBC Okanagan, and have two property management divisions: Village Gate Homes (UBC faculty and staff rentals) and Wesbrook Properties (market rentals).

The Company

The Team

Responsibilities

Branding and advertising of our neighbourhoods
Leasing of the residential rental homes UBCPT develops and manages
Third-party developers that build on UBC residential neighbourhoods
Commercial leasing and tenant retention
Other stakeholders

The Opportunity

Reporting to the President & CEO, the Vice President, Marketing and Leasing sets the strategic direction for marketing, brand, communications, and leasing across UBC Properties Trust. As a member of the executive leadership team, the role contributes to corporate strategy and decision-making, and ensures marketing and leasing meaningfully shape projects from early concept through lease-up and long-term operation. Working across Vancouver and Kelowna, this is a senior executive role accountable for portfolio-wide brand stewardship, marketing and leasing strategy, leasing revenue and occupancy performance, and the reputation of UBC Properties Trust.

Strategic Leadership & Brand Stewardship

Set and steward the overall marketing, brand, and leasing strategy for UBC Properties Trust, including its development and property management divisions
Own brand architecture, positioning, and narrative across neighbourhoods, developments, and operating entities
Act as the internal authority on brand, marketing and leasing strategy, and reputational risk, advising executive leadership, project teams, consultants, and partners
Contribute to UBCPT’s strategic plan and present marketing and leasing strategy, risks, and performance to the Board and its committees as required

Portfolio-Wide Marketing & Leasing Strategy

Direct marketing and leasing strategy across residential and commercial assets from planning through operations
Align marketing and leasing with development, resident retention, and operational priorities
Serve as a strategic partner to executive peers in Development and Asset Management

Leasing Strategy & Performance

Set leasing strategy for the residential (Village Gate Homes and Wesbrook Properties) and commercial portfolios at Point Grey and Kelowna, including lease-up strategy for new buildings
Recommend rental rate, incentive, and occupancy strategies to the CEO, informed by market analysis and applicable UBC housing policies
Approve leasing policies, standards, and approval authorities (including tenant selection, waitlists, and renewals), with day-to-day execution delegated to the leasing team
Set commercial leasing and tenant mix strategy and approve major lease terms, in support of neighbourhood and community objectives
Accountable for the compliance of marketing and leasing activities with the Residential Tenancy Act, Human Rights Code, Personal Information Protection Act, and other applicable legislation
Set and report on leasing KPIs (e.g., occupancy, absorption, turnover, and leasing revenue) and market trends to executive leadership and the Board as required

Design Integration & Built-Form Strategy

Embed marketing, brand, leasing, and community objectives early in the design process for new developments, including unit mix and amenities informed by market demand
Provide executive direction on building identity, character, and neighbourhood expression
Set the direction for public-facing, resident-facing, and ground-floor environments to protect identity, perception, and long-term brand equity
Approve the strategy for presentation centres and leasing environments so they drive lease-up while reinforcing long-term brand positioning

Corporate Communications, Internal Brand & Reputation

Set the external communications strategy, and approve key corporate and resident messaging
Set the internal communications framework and editorial standards for UBCPT, partnering with the CEO, Corporate Affairs and other executive leaders to deliver clear, consistent and timely employee communications. Subject-matter accountability remains with the responsible executive.
Serve as executive lead for major announcements and high-risk and issues communications, advising the CEO and executive leadership on response strategy
Build senior-level relationships with UBC counterparts, escalating matters that may affect the UBC brand

Community Engagement & Placemaking

Set the strategy for community engagement and placemaking
Ensure programming strengthens neighbourhood identity, resident experience, and long-term trust

Financial Stewardship & People Leadership

Own the marketing and leasing budget, including multi-year planning, forecasting, and ROI evaluation
Approve the selection of key agencies, consultants, and leasing brokers, and hold them accountable for performance
Build and lead a high-performing marketing and leasing team across Point Grey and Kelowna, with a focus on capability, accountability, and succession
Represent UBCPT with third-party developer partners and other senior external stakeholders

Skills & Experience

15+ years of progressive marketing and leasing experience, including at least 5 years in an executive or senior leadership role, ideally within real estate, development, property management, or another design-led, project-based environment
Proven success setting residential and/or commercial leasing strategy, including lease-up of new buildings, rental pricing, and major lease negotiations
Demonstrated experience working alongside architects, designers, and planners, with the ability to translate brand and strategy into the built environment
Exceptional strategic judgment and business acumen, with a track record of turning strategy into measurable results
Executive presence and excellent communication skills, with the ability to advise a CEO and Board and influence senior stakeholders, including UBC
Proven ability to manage complexity, long timelines, and multiple stakeholder groups
Experience leading teams across multiple locations and owning budgets at the enterprise level
Working knowledge of BC residential tenancy legislation and commercial leasing practices
A degree in marketing, communications, business, real estate, or a related field; an MBA or related graduate degree is an asset

Compensation And Benefits Package

At UBC Properties Trust, our benefits exemplify our values and focus on health, family, learning, hard work, and tenure.Some benefits we have to offer (among others we have):