Vice President, Marketing

PSD Citywide; Toronto; On-site; CAD 180,000 - 260,000; Full time

Job summary

PSD Citywide is seeking a VP of Marketing to drive growth across North America’s public sector markets. The role leads Marketing and Business Development, shaping GTM, brand, and demand generation in a PE-backed GovTech SaaS environment.

The ideal candidate will scale marketing, build a data-driven team, and partner with Sales, Product, and CS to deliver measurable revenue outcomes and a strong market position.

Qualifications

• 10+ years of progressive marketing leadership experience in B2B SaaS or technology.
• Experience building and executing growth-focused GTM strategies tied to revenue/pipeline outcomes.
• Experience leading multiple marketing disciplines and ideally BD functions.
• Experience in PE-backed, high-growth, investor-driven environments preferred.
• Strong collaboration with Sales and executive leadership to create an integrated revenue strategy.
• Expertise in SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and analytics.

Responsibilities

• Develop and execute an integrated marketing and GTM strategy aligned with growth objectives and revenue targets.
• Translate strategy into market positioning, messaging, campaigns, and demand-generation priorities.
• Build and strengthen the company’s brand and market presence within GovTech SaaS.
• Develop strategies to support customer acquisition, expansion, retention, and new markets.
• Partner with CRO, Sales, Product, and Customer Success to create a coordinated revenue engine.

Skills

Marketing leadership

GTM strategy

B2B SaaS

PE-backed experience

Executive collaboration

Data-driven

Revenue growth

Tools

CRM (Salesforce)

Marketing Automation

Job description

Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting-edge software and expert advisory services that improve infrastructure and public services.

Why join us? We are a \"Fun-clusive\" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged.

Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery.

About the Role

The VP, Marketing is a growth-focused, strategic executive with proven expertise leading Marketing and Business Development teams to drive expansion for our PE-backed GovTech SaaS organization.

Reporting to the CRO and serving as a member of the Senior Leadership Team, the VP, Marketing will own the company’s marketing and business development strategy, team, and execution. This leader will connect corporate strategy to a measurable go-to-market (GTM) engine, strengthening our market position, generating qualified pipeline, and supporting revenue growth across our target municipal and government markets.

The ideal candidate brings experience scaling marketing in a B2B SaaS and GovTech environment, understands the expectations of a private equity-backed organization, and can balance strategic leadership with disciplined execution and measurable results.

Key Responsibilities

• Develop and execute an integrated marketing and GTM strategy aligned with corporate growth objectives and revenue targets.
• Translate company strategy into clear market positioning, messaging, campaigns, and demand-generation priorities.
• Build and strengthen the company’s brand, market presence, thought leadership, and competitive positioning within the GovTech SaaS space.
• Develop strategies to support customer acquisition, expansion, retention, and entry into new markets or segments.
• Partner closely with the CRO, Sales, Professional Services, Product, and Customer Success leaders to create a coordinated customer journey and revenue engine.

Marketing & Business Development Leadership

• Provide overall leadership and direction to the Marketing and Business Development teams, including organizational structure, talent development, priorities, and performance.
• Establish clear goals, KPIs, accountability, and operating rhythms across both functions.
• Build a high-performing, data-driven team capable of supporting a growth-stage SaaS organization.
• Ensure marketing and business development resources are aligned to the highest-value growth opportunities.

Demand Generation & Revenue Growth

• Own the strategy for pipeline generation, lead acquisition, campaign performance, events, content, digital marketing, and other demand-generation channels.
• Establish effective lead-generation and qualification processes in partnership with Sales.
• Use data, market intelligence, and customer insights to optimize marketing investment and improve conversion throughout the funnel.
• Develop reporting and attribution models that demonstrate marketing and business development contribution to pipeline and revenue.
• Serve as a strategic member of the Senior Leadership Team, contributing to corporate strategy, organizational planning, and growth initiatives.
• Support the CRO and CEO with board reporting, business performance updates, GTM metrics, and growth initiatives.
• Provide clear analysis of marketing performance, pipeline contribution, market trends, risks, and opportunities.
• Help establish and execute scalable processes and operating disciplines appropriate for a PE-backed growth environment.
• Partner with Finance and executive leadership on budgets, forecasting, resource allocation, and ROI.
• Maintain a strong understanding of the municipal/government technology market, customer needs, competitive landscape, and emerging trends.
• Develop market intelligence that informs corporate, product, sales, and GTM decisions.
• Strengthen relationships with industry organizations, strategic partners, and key market influencers.
• Leverage customer insights and data to continuously improve positioning, messaging, and the customer experience.

Qualifications & Experience

• 10+ years of progressive marketing leadership experience, with significant experience leading a B2B SaaS or technology marketing function.
• Demonstrated experience building and executing growth-focused GTM strategies tied to revenue and pipeline outcomes.
• Experience leading multiple marketing disciplines and ideally Business Development/BDR functions.
• Experience in a PE-backed, high-growth, or investor-driven environment is strongly preferred.
• Experience working closely with Sales and executive leadership to create an integrated revenue strategy.
• Strong understanding of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and performance analytics.
• Experience developing and presenting executive-level and/or board-level reporting.
• Proven ability to build, lead, and develop high-performing teams through periods of growth and change.
• Experience in GovTech, public-sector technology, enterprise software, or selling into municipalities/government is an asset.
• Strong commercial acumen, strategic thinking, and data-driven decision-making skills.
• Exceptional communication, influencing, and executive presence.

What Success Looks Like

Within the first 12–18 months, the VP, Marketing will have:

• Established a clear, measurable Marketing & GTM strategy aligned to corporate growth objectives.
• Built a high-performing, accountable Marketing and Business Development organization.
• Increased qualified pipeline and improved conversion through the marketing and sales funnel.
• Strengthened the company’s positioning and brand within the GovTech market.
• Established meaningful marketing and BD KPIs, reporting, and ROI measurement.
• Created a scalable GTM operating model that supports continued growth and PE value-creation objectives.
• Established Marketing as a strategic business partner to Sales, Product, Professional Services, Customer Success, and the broader executive team.

The Candidate Journey

Resume Review: Once you apply, an actual person will review your resume and we are committed to getting back to you with a response.

Phone Interview: PSD’s People and Culture team will connect with you to learn about your experience and discuss the role further. They’ll also give you an understanding of what the interview process involves, along with an estimated timeline.

Virtual Interview: Depending on the position, there will be one or two interviews with the Hiring Team that will include questions related to your skills, work experience, values and goals. We provide the opportunity to meet with a wide range of staff members so you can learn more about life at PSD Citywide.

Offer/Feedback: The Hiring Team will debrief and make a decision within a few days of your final interview. If successful, your Recruiter will present you with a verbal offer, followed by a formal offer letter via email. If the timing was not right for this particular opportunity, we will connect with you and provide feedback.

PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility.

We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.

PSD Citywide may use Google Gemini to assist with recruitment note taking during the hiring process. While we incorporate select AI features to enhance process efficiency, we remain committed to human-led decision making. All AI-generated outputs are subject to human review to ensure accuracy and fairness.