Vice President, Financial Planning & Analysis

O2E Brands; Vancouver; Hybrid; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Profit sharing

Extended health & dental benefits

Generous paid time off

Hybrid work environment

Job summary

O2E Brands seeks a VP of FP&A to lead the finance function through a shift to a Product Operating Model, delivering proactive insights, disciplined planning, and strategic finance leadership. You will partner with the CFO and executive team to shape capital allocation and performance narratives, while modernizing FP&A processes and data flows.

The role requires strong executive presence, relationship-building, and the ability to coach a tactical FP&A team across franchises, brands, and markets

Qualifications

• Experience leading FP&A in complex, multi-stakeholder environments.
• Strategic partner to CFO or executives with structured thinking.
• Expertise in product operating models and value streams.
• Excel/Sheets modeling, scenario planning, and financial storytelling.

Responsibilities

• Lead annual plan, rolling forecast, and long-range model.
• Build KPI dashboards and monthly/quarterly reviews.
• Guide investment governance, ROI, and capital allocation.
• Develop data flows and automate FP&A processes.

Skills

Strategic FP&A

Executive partnership

Financial modeling

Excel/Sheets

Power BI/Tableau

Cross-functional leadership

Education

CPA/CFA/MBA preferred

Tools

Cube

Adaptive

Anaplan

Power BI

Tableau

Job description

Our VP, FP&A is a strategic partner and a critical enterprise leader who shapes how the business plans, allocates capital, measures performance, and makes decisions. This role combines deep financial expertise with strong executive presence, business acumen, and the ability to influence across a complex, franchise system.

As we shift toward a Product Operating Model, this leader will modernize FP&A into a proactive, insight-driven, technology-enabled function. They will help guide the business through this evolution, bringing structure, clarity, challenge, and strategic framing to elevate financial maturity across the organization.

The VP, FP&A must be both a relationship-builder and a systems thinker — equally comfortable diving into models, simplifying complexity, coaching a tactical FP&A team, and advising senior leaders with confidence and credibility.

A DAY IN THE LIFE

CFO Partnership & Executive Influence

• Serve as trusted advisor to the CFO, providing structure, insight, guidance, and challenge on key decisions.
• Strengthen the CFO’s influence by preparing high-quality narratives, decision frameworks, and financial storytelling for the Executive.
• Bring clarity to ambiguity — shaping options, risks, and trade-offs in a way that enables confident decision-making.
• Uplift FP&A capability and bring discipline to planning, forecasting, scenario thinking, and enterprise prioritization.

Modernize FP&A for a Product Operating Model

• Translate traditional FP&A into a future-state model aligned with product planning, value streams, capacity-based resourcing, and multi-quarter bets.
• Align financial rhythms with product cycles, investment governance, and product portfolio management.
• Build FP&A frameworks that support experimentation, iterative planning, and benefit realization.

Enterprise Planning & Forecasting Leadership

• Lead the company’s planning cycles: annual plan, rolling forecast, and long-term model.
• Ensure assumptions, targets, and resource allocations align with strategy and enterprise priorities.
• Elevate forecasting accuracy and enforce strong financial discipline across functions and brands.

Performance Management & Decision Support

• Build standardized KPIs, dashboards, and reporting that unify financial and operational performance.
• Run monthly and quarterly business reviews with a focus on insight, action, and accountability.
• Provide functional and brand leaders with high-quality decision support, scenario analysis, and commercial insight.
• Connect franchisor, brand, and franchise partner economics into a clear view of system-wide value creation.

Investment Governance & Capital Allocation

• Operate the investment governance framework: ROI, payback, prioritization, and benefit realization.
• Support the CFO in modeling and communicating enterprise value, including key drivers and risk factors.
• Ensure investment decisions are aligned with strategic priorities and supported by clear financial logic.

FP&A Technology, Systems & Data Modernization

• Modernize FP&A processes through improved systems, automation, and real-time insight (Cube, NetSuite, Tableau).
• Strengthen data flows to eliminate manual overhead and improve the accuracy and speed of business insights.
• Ensure the Finance team remains effective during the transition by supporting Excel‑ and Sheets‑based processes while building toward a more automated future state.

Leadership, Culture & Team Development

• Lead, coach, and elevate a high-performing FP&A team
• Build a culture of clarity, curiosity, accountability, and cross-functional partnership.
• Increase the commercial, analytical, and business-partnering capability of FP&A professionals.
• Model behaviors aligned with the Product Operating Model: transparency, collaboration, system thinking, and customer obsession.

What You Bring To The Table

• Proven experience leading FP&A in complex, multi-stakeholder, or high-growth environments, with accountability for forecasting, planning, analysis, and decision support.
• Demonstrated success as a strategic partner to a CFO or senior executive, providing backbone support, structured thinking, and trusted challenge.
• Strong understanding of how FP&A evolves in a Product Operating Model (value streams, portfolio planning, capacity modeling, investment governance, benefit realization).
• Executive presence and relationship strength — able to build trust quickly, influence without friction, and communicate with clarity.
• Technical and process depth, including financial modeling, scenario planning, and the ability to build, audit, and simplify models in Excel/Sheets.
• Experience modernizing FP&A systems and data flows (Cube, Adaptive, Anaplan, Power BI, Tableau).
• High EQ, sound judgment, and the ability to navigate ambiguity and competing priorities.
• Formal credentials (CPA, CFA, MBA) are an asset, not a requirement.

HYBRID WORK ENVIRONMENT

Team members in our Vancouver, Toronto, and Kansas City Junktion Hubs follow a hybrid work model that balances flexibility with in-person collaboration. Employees are expected to work from the office several days each month, with scheduled team collaboration and company connection days to support alignment, teamwork, and business priorities.

Compensation & Benefits

• Competitive Salary (Actual salary offered will be commensurate with education, experience and internal parity)
• Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:
  • Participation in our Company Profit Sharing Program
  • Comprehensive Extended Health & Dental Benefits
  • Generous Paid Time Off, including annual vacation and personal days
  • Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
  • Professional Development Opportunities to support ongoing career growth
  • Access to Health and Wellness Programs
  • Speak to us to learn more about what we offer

THE HIRING PROCESS

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation/Assessment
• References & Background Check
• We use audio recording transcription for our interview practices

About Us

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social!

At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We value diversity and inclusivity. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process upon request.