Vice President | Craft Public Relations

Bloom; Canada; Hybrid; CAD 147,000 - 175,000; Full time

Benefits offered by this job

Unlimited vacation

Work from Anywhere policy (4 weeks)

Annual bonus based on company perf.

Comprehensive health benefits

Curiosity Fund ($1,000/year)

Job summary

Craft Public Relations in Toronto is seeking a Vice President to join our senior leadership team and help steer our growing client roster. The role emphasizes strategic planning, client counsel, and leading high-performing teams in a hybrid environment.

We value financial stewardship, coaching at all levels, and shaping Craft’s future through proactive leadership and innovative thinking. Travel within Canada and to the US may be required.

Qualifications

• Significant senior-level experience leading PR or integrated communications programs.
• Trusted client counsellor with a clear point of view guiding opportunities and decisions.
• Proven ability to grow client relationships and demonstrate value through proactive thinking.

Responsibilities

• Lead strategic planning and campaign execution with cross-functional teams.
• Grow client relationships through new ideas and proactive thinking.
• Build and lead high-performing client teams; coach at all levels.
• Exercise strong financial stewardship balancing client, team, and agency needs.
• Shape Craft's future by identifying opportunities and solving challenges across the business.

Skills

Senior leadership

Public relations

Integrated communications

Client relationship growth

Strategic planning

Team leadership

Financial stewardship

Tools

CRM software

Job description

Craft is Hiring: Vice President

Hi, I’m Melissa Retty, Managing Director here at Craft Public Relations.

It’s an exciting time at Craft. Over the ten years I’ve been here, we’ve grown from a scrappy start-up to an industry-leading agency of nearly 50 people. Now we’re looking for a Vice President to join our senior leadership team and help lead our growing client roster.

A bit about Craft: Lisa Pasquin founded our agency in 2015 with a clear goal: create an inspiring environment where people do great things together. Today, we’re proud to partner with brands like Keurig Dr Pepper, Hershey, Nintendo of Canada and Tim Hortons to deliver business-changing, award-winning work. But the best part of Craft is undoubtedly our culture. Case in point: earlier this year, PRovoke Media named Craft the Best Agency to Work For in North America.

Our Vice Presidents are senior agency leaders who drive accounts, teams and the overall Craft business forward. They provide trusted counsel, help grow client relationships, build and lead high-performing teams and play an active role in shaping the future of the agency. We’re looking for someone who gets excited by that kind of leadership.

The Opportunity

• Playing a hands‑on role in strategic planning and campaign execution, working alongside teams to develop and deliver smart, creative and highly effective programs


• Driving the growth of client relationships through new ideas, fresh proactive thinking and creative ideation


• Building and leading high‑performing client teams, helping people work together at their best


• Demonstrating strong financial stewardship, balancing the needs of our clients, our teams and the agency to support both short‑ and long‑term success


• Bringing an “always be coaching” mindset to the team, providing guidance, feedback and development to people at every level


• Developing tools, approaches and best practices that establish the Craft standard and help our teams deliver against it


• Helping Craft attract, develop and retain exceptional people


• Playing an active role in shaping Craft’s future – looking beyond your areas of responsibility to identify opportunities, solve agency‑wide challenges and move our business forward

What You Bring to the Table

• You have significant senior‑level experience leading public relations or integrated communications programs, ideally in an agency environment


• You’re a trusted client counsellor with a clear point of view who can confidently guide clients through opportunities, challenges and complex decisions


• You know how to grow client relationships – spotting opportunities, bringing proactive thinking to the table and continually demonstrating value


• You’re a strong strategic and creative thinker who knows how to turn business challenges into compelling communications opportunities


• You know how to build and lead high‑performing teams, and you genuinely enjoy coaching people at every level to get better at what they do


• You understand the financial side of agency leadership and can effectively balance client, team and business needs


• You have high standards, deep curiosity and an instinct to challenge the status quo in pursuit of better work


• You’re an empathetic, collaborative leader who truly believes the best things happen when we do them together

The Process

Interviewing at Craft Public Relations includes:

1. Phone screen with a Talent Advisor from Bloom


2. Virtual interview with Ali Azzopardi and Jordana Wolch (60 mins)


3. Complete a short, at‑home Craft assignment designed to help us understand how you approach strategy, ideas and client counsel.


4. In‑person interview* with Managing Director, Melissa Retty, and Skylar Gomes, Senior Account Manager (60 mins)


5. A final conversation with Lisa Pasquin, President (30 mins)


6. Reference checks


7. Offer

*This interview will take place at our office at 50 Carroll Street in Toronto’s east end

Salary & Benefits

Vice President Salary Range: $147,000 - $175,000

Perks include

• Unlimited vacation


• Four‑week “Work from Anywhere” policy


• Competitive annual bonus based on company performance


• Comprehensive health benefits, including a Lifestyle Spending Account


• Curiosity Fund (we’re a curious bunch at Craft, so we offer each team member up to $1,000 per year to spend on anything that they are curious about!)


• Annual offsite retreat

Location

• Craft offers a hybrid work‑from‑home and in‑office model. All employees work from Craft’s office at 50 Carroll Street on Tuesdays and Wednesdays.


• This role may require occasional travel within Canada and to the US for meetings and events.

Inclusion at Craft

Craft PR is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodations and will work with you to meet your needs.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility‑related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email [e-mail].

We take a high level of care with every application and review each one thoughtfully and intentionally. We appreciate your patience throughout the process and will keep candidates informed as the search progresses.