Vice President - Corp Comms and Public Relations

DXA Circa; Toronto; Hybrid; CAD 94,000 - 140,000; Full time

Job summary

A leading agency in Toronto is seeking a Vice President, Client Leader to drive key accounts. The role involves strategic counsel, managing integrated communications, and ensuring client satisfaction across various business units. The ideal candidate will have extensive experience in PR, client leadership, and strategic marketing, with a strong focus on building relationships and delivering innovative solutions. Join a progressive team dedicated to redefining PR and creating impactful change.

Qualifications

• At least 14 years of PR agency or related professional communications experience.
• Proven experience as a client and team leader.
• Extensive experience leading strategic consumer and B2B campaigns.

Responsibilities

• Responsible for client strategy and integrated media strategy.
• Lead day-to-day account operations as primary senior client contact.
• Provide client counsel on strategic and tactical matters.

Skills

Leadership

Client Service

Strategic Thinking

Interpersonal Skills

Creative Communication

Education

Bachelor’s degree in PR, marketing communications, or related field

Job description

Hybrid]

Golin Toronto is looking for a Vice President, client leader, to drive several key accounts.

You will partner with a team of account pros, influencer marketing specialists, creatives, analysts, media buyers, and strategists to drive award-winning, breakthrough campaigns.

This role will be a trusted advisor to our clients, across communications and marketing functions, providing strategic counsel and ensuring client satisfaction over programming across a portfolio of categories and business units.

You have proven leadership and client service skills, and experience developing and managing integrated communications programs. This role will be the day-to-day senior contact for our clients, manage communications across a cross-functional agency team, and support flawless execution in the most efficient and productive way.

Our ideal team member has experience as an integrated communications expert, with the ability to focus on the larger picture, drive thought leadership, and enable effective decision-making, to achieve client and business goals. You have consumer, B2B, and corporate communications client experience, worked on large, integrated client accounts, in a client-facing role, presenting strategic marketing recommendations, addressing challenges and opportunities, and providing media-ready solutions.

Who We Are :

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy, and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We're especially committed to Go All In for our people.

With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

What You’ll Do :

• Responsible for client strategy, integrated media strategy, and planning.
• Independently lead day-to-day account operations and serve as a primary senior client contact.
• Work in close collaboration with integrated Golin team leaders including influencer strategy, earned, strategy, and creative to deliver best-in-class work.
• Build relationships with key clients to ensure that client/agency relationships exist on multiple levels/points of contact and will grow over time.
• Provide client counsel on strategic and tactical matters, generating innovative ideas and opportunities that are linked to the development of strategic client plans.
• Stay atop industry best practices, client, and competitor brand activity, and ensure we deliver game-changing ideas and solutions.
• Demonstrate leadership as a people manager, collaborator, and advocate, being a voice for the team and your direct reports.
• Stay ahead of trends, create story opportunities from real-time news events, and identify and lead organic growth opportunities.
• Understand your clients’ business, industry competition, and relevant media.
• Collaborate with teams across multiple disciplines and geographies, successfully managing complex, fast-moving, and unexpected communications challenges.
• Interact with clients to present strategic recommendations, addressing challenges and opportunities, providing ideas/suggestions that align with business and client needs.
• Provide executive communications strategy and support, including message and media preparedness.
• Manage issues and crises seamlessly; provide support and counsel to C-Suite clients and executives.
• Manage all financials, including budgets, billing, projections, and staffing.

Who You Are :

• Bachelor’s degree, preferably in PR, marketing communications, or related field.
• At least 14 years of PR agency or related professional communications experience; experience working with B2B clients is a plus.
• Extensive experience leading the development of strategic consumer and B2B campaigns that have earned mass awareness, strengthened brand equity, and impacted business objectives.
• Proven experience as a client and team leader, a day-to-day client counselor, and strategic client partner.
• Deep expertise in product launches, branding campaigns, media integrations, influencer engagement, and creating deep brand footprints.
• Demonstrated expertise and experience working on established consumer brands.
• Experience in corporate communications and PR fundamentals such as stakeholder relations, executive communications, and media/message training.
• Extensive experience as a client leader and partner, with the ability to own multiple workstreams, building deep relationships and partnerships with client leads.
• Superior writing and editing skills, with the ability to communicate creatively and engagingly.
• Deep understanding of earned, digital, paid, and social media approaches.
• Outstanding interpersonal and client service skills.
• High passion and enthusiasm, a positive spirit, and the ability to translate that energy into results.
• Effective collaboration and communication with clients and teams at all levels.
• Strategic and creative thinking with an entrepreneurial, solutions-oriented, flexible mindset, and the ability to function in a fast-paced environment.
• Experience managing all financial aspects of client business and achieving revenue goals internally at an agency.
• Ability to develop and manage multiple projects, including strategies, implementation plans, staffing, budgets, and timelines.
• Accountability for producing high-quality work and impactful, measurable results, while inspiring team members to do the same.
• Established leader with experience in mentoring, providing constructive feedback, and inspiring best-in-class work.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon factors such as skills, qualifications, experience, current or former employee ranges, and market considerations.

Salary range : 94,000 - $140,000

Any requests for interviews or legitimate employment offers will only come from an authorized Golin representative. We will never require applicants to provide sensitive personally identifiable information to conduct an interview.

Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.

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