Vice President, Communications & Brand Narrative

Coveo; Montreal (administrative region); Hybrid; CAD 150,000 - 230,000; Full time

Job summary

Coveo is seeking a Vice President, Communications & Brand Narrative to own and shape the company’s storytelling for enterprise buyers. You will build a scalable global communications function, manage agency partnerships, and lead cross-functional alignment across product, marketing, and sales.

You will craft customer proofs, elevate Coveo’s brand voice, and drive integrated communications around product launches and major announcements.

Qualifications

• Proven track record shaping enterprise tech narratives.
• Strong relationships with business and tech press.
• Experience directing agencies and budgets for real outcomes.

Responsibilities

• Create global communications narrative connecting product vision to market shift.
• Build and lead a high-quality global operations, managing agency budgets across regions.
• Develop customer stories that are memorable and credible across channels.
• Elevate Coveo's social voice and expand earned media, partnerships, and launches.

Skills

Executive storytelling

Media relations

Agency management

Strategic communications

B2B SaaS experience

Cross-functional leadership

Education

Bachelor's degree in Marketing/Communications

Tools

Cision/Meltwater

Job description

The best-kept secret in enterprise AI. Your job is to make sure it doesn't stay that way. Every agentic workflow in the enterprise depends on surfacing the right information at the right moment. That's what Coveo does. We're the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott - and a recognized Magic Quadrant leader. Here’s the problem: not enough of the market knows it. We haven't told our story the way a company at the center of the AI shift should. The customer proof is extraordinary, the product point of view is sharp, and the category is exploding - Gartner launches a new, second Magic Quadrant for AI- Search soon. What's missing is an owner to pull it together into a narrative our market can't ignore. We’ve just hired tier 1 PR agencies in the US and Canada - and that's only the start. Prove the model in North America, and the plan is to fund the same effort in other geographies. This is a chance to build a global communications function from the ground up, with the investment and executive support to do it. That's this role. You'll decide what Coveo says to the world, where it says it, and how it sounds - and make sure the right buyers and media hear it.

As our Vice President, Communications & Brand Narrative, you will:

• Create the narrative. Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers.
• Build out a high quality global operation. Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
• Get us on the map with our key buyers. Build the earned‑media engine from the ground up - top‑tier business and tech press, podcasts, and the channels where our buyers pay attention - and lead the agency partnerships that scale it
• Tell great customer stories. Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember.
• Elevate our social media presence and brand voice. Own our social presence and give Coveo a voice that's confident, credible, and worth following.
• Drive cross‑functional narrative leadership. Align marketing, product, and sales behind one story - and arm our executives to tell it well.
• Amplify our biggest moments. Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.

Here is what will qualify you for the role:

• Are genuinely curious about AI and excited to explain how it's reshaping the enterprise.
• Are a creative storyteller who can translate complex technology into a narrative people care about.
• Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit.
• Work fluidly across product, sales, and marketing rather than operating in a “PR” silo.
• Can balance strategy with execution - you'll set the vision and get the placements.
• Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real outcomes - not just brief them.

What would make you stand out:

• A track record of taking a strong-but-underexposed company and meaningfully raising its profile.
• Experience launching narratives in emerging or fast‑defining categories.
• Comfort coaching C‑level executives and building thought‑leadership platforms.
• Range across earned, social, and paid - with an instinct for where attention is moving next.
• You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.

Do you think you can bring this role to life? Or add your own color?

You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [e-mail] to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.