Product Marketing Manager

Coveo Solutions Inc.; Montreal (administrative region); On-site; CAD 80,000 - 110,000; Full time

Job summary

Join Coveo Solutions Inc. in Montreal as a Product Marketing Manager and shape how enterprises leverage AI-driven search and personalized experiences on their websites.

You will translate market insights into compelling messaging, content, and go-to-market programs that drive adoption and growth. You will partner with Demand Gen, Product Management, Sales, and Customer Success to create assets, enablement, campaigns, and customer stories that demonstrate business value across buyer personas and

Qualifications

• 3+ years of B2B marketing experience in a tech company.
• Experience supporting GTM initiatives with PM, Sales, and Marketing.
• Ability to translate complex concepts into clear messaging for business and technical audiences.
• Strong collaboration and project management skills.

Responsibilities

• Develop messaging, content, and product marketing programs across personas and lifecycle.
• Create assets: web pages, presentations, decks, briefs, customer guides, videos.
• Partner with Demand Gen to drive awareness, pipeline, and adoption.
• Collaborate with Product Management to execute GTM for new offerings and launches.
• Work with CS, AM, Sales to develop stories, enablement, and sales tools.
• Conduct customer, market, and competitive research to improve messaging.

Skills

Marketing experience

B2B marketing

Messaging & content

Go-to-market coordination

Education

Bachelor's degree in Marketing

Tools

CRM software

Sales enablement tools

Job description

Bring the story to life. Drive adoption. Enable growth.

Ready to shape how businesses create more relevant digital experiences on their websites? Our Website line of business helps organizations use Coveo to deliver more relevant search, content, and personalized experiences to their website visitors. As Product Marketing Manager, you’ll help bring that value to market through compelling positioning, messaging, and programs.

Working closely with Demand Generation, Product Management, Sales, and Customer Success, you’ll turn customer and market insights into impactful content, campaigns, enablement, and go-to-market initiatives that support new offerings, drive adoption, and fuel growth.

As our Product Marketing Manager, you will:

• Partner with senior product marketing managers to develop and execute messaging, content, and product marketing programs that communicate the value of Coveo for Website across buyer personas and stages of the customer lifecycle.
• Create internal and market-facing assets, including web pages, presentations, pitch decks, solution briefs, customer guides, videos, and thought leadership, that bring our solution positioning to life.
• Partner closely with Demand Generation to support integrated marketing programs that drive awareness, pipeline, and customer adoption through targeted messaging and campaign content.
• Work with Product Management to execute go-to-market activities for new offerings, launches, and feature releases, including messaging, collateral, communications, and cross-functional coordination.
• Collaborate with Customer Success, Account Management, Sales, and Business Development to develop customer stories, advocacy content, messaging, enablement materials, competitive insights, and sales tools that demonstrate business outcomes and communicate the value of our solution.
• Conduct customer, market, and competitive research, and gather feedback on product marketing initiatives to surface insights and continuously improve messaging, content, enablement, and go-to-market programs.

Here is what will qualify you for the role:

• 3+ years of marketing experience, including experience in product marketing, business-to-business marketing, or a closely related role within a technology company.
• Experience supporting go-to-market initiatives in partnership with Product Management, Sales, and Marketing, including launches, campaigns, content creation, and sales enablement.
• Ability to translate complex or technical concepts into clear, compelling, customer-focused messaging and content for both business and technical audiences, with strong written, verbal, and presentation skills.
• Excellent collaboration and project management skills, with the ability to coordinate multiple initiatives and stakeholders, gather customer and market insights, and take projects from concept through delivery.

What will make you stand out:

• Experience in enterprise software or technology, particularly artificial intelligence (AI)-driven platforms.
• Experience supporting product launches and integrated go-to-market programs.
• Experience creating sales enablement, customer stories, competitive content, or demand generation assets.
• Curiosity about customers, markets, and technology, and an eagerness to develop deeper product marketing expertise.

Do you think you can bring this role to life?

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [e-mail] to discuss your needs.