Field Marketing Team Lead

The Adaptavist Group; Canada; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

RRSP matching up to 4%

Flexible Working & Remote Working

Employee Assistance Programme

Share Option Scheme

Job summary

A leading technology company is seeking a Field Marketing Team Lead in Canada. This role involves overseeing a team, aligning marketing strategies with sales, and driving regional initiatives to boost revenue. Ideal candidates will have 8+ years of B2B marketing experience, proven leadership skills, and expertise in data analytics. The company offers competitive benefits and a flexible remote work environment.

Qualifications

• 8+ years B2B field marketing experience in North America, preferably in the Tech industry.
• Proven ability to lead and develop marketing professionals.
• Deep understanding of integrated marketing planning.

Responsibilities

• Oversee and guide a team of two Field Marketing professionals.
• Drive retention and growth in existing customer accounts.
• Collaborate with Sales and Business Development teams.

Skills

B2B marketing

Team leadership

Data analytics

Stakeholder management

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Atlassian tools

HubSpot

Google Analytics

Power BI

Job description

Join to apply for the Field Marketing Team Lead role at The Adaptavist Group

Join to apply for the Field Marketing Team Lead role at The Adaptavist Group

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!

We make change happen. From anywhere.

What we offer you

We offer a competitive holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Some of our other benefits in Canada include:

- RRSP matching up to 4%

- Flexible Working & Remote Working

- Employee Assistance Programme

- Share Option Scheme

About the role

As a Field Marketing Team Lead for North America, you will be responsible for overseeing and guiding a high-performing team of two Field Marketing professionals. This strategic and highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment. You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue.

Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything.

You will need to be a results-driven leader with unwavering confidence in your ability to oversee the execution of a program of regional marketing activities. In addition to amazing organizational skills and stakeholder management skills, you will need to be a natural at understanding customers and building strong relationships with a truly data-driven mindset. The key to success in this role will be the ability to influence, partner and work across the many teams within The Adaptavist Group to create successful outcomes.

What you'll be doing

Regional strategy and sales alignment:

- Act as the senior marketing partner to regional sales leadership; influence territory planning, account strategy, and regional go-to-market priorities.

- Collaborate with Sales and Business Development teams to translate pipeline goals into targeted marketing initiatives.

- Use data to monitor marketing funnel performance and ensure marketing efforts influence pipeline velocity and revenue impact.

- Serve as a voice of the market—providing insight into regional trends, buyer behaviour, and competitive landscape.

Marketing planning and execution oversight:

- Work with your marketing leadership team and other senior leaders to understand and articulate the region's growth opportunities, using research and data to drive insights.

- Lead the planning, budgeting, and execution of regional integrated marketing campaigns, including ABM, events, digital programs, and partner co-marketing.

- Actively contribute to regular regional marketing planning in conjunction with your business partners – aligning and prioritizing the needs of multiple stakeholders to drive a cohesive plan, including budgets for the region.

- Ensure enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities.

- Work closely with regional sales development to build reporting; align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization.

- Oversee localization and regionalization of global campaigns to ensure relevance and impact in-market.

Partner Marketing (Regional):

- Be our partners’ main senior operational point of contact for marketing execution in the region, where needed;

- Work with the Solutions Marketing team (respective leads and campaign managers) to define and deliver joint go-to-market strategies with key technology partners, including co-branded campaigns, events, and content initiatives.

Cross-functional collaboration:

- Actively contribute to cross-regional and global marketing initiatives.

- Partner with Brand, Solutions Marketing, Marketing Ops, and Design teams to ensure cohesive execution and knowledge sharing.

- Be an active participant in continuous improvement and contribute to initiatives that enhance the overall marketing operating model.

Measurement, outcomes focus:

- Establish KPIs and dashboards to measure campaign success and team impact.

- Review performance data regularly to identify optimization opportunities and lead testing and iteration efforts.

- Report marketing outcomes and insights to regional and global stakeholders; advocate for data-driven decisions.

Team leadership and management:

- Lead, coach, and develop a regional team of field marketers to ensure strategic alignment, high performance, and professional growth.

- Set clear objectives, provide ongoing feedback, and manage performance through regular 1:1s, team meetings, and development planning.

- Influence and educate senior colleagues by presenting your work in executive meetings and across the business.

- Contribute to improvement initiatives across the Group to support its wider development and growth, fostering a culture of continuous improvement.

- Foster a collaborative, accountable, and innovative team culture aligned with the Group’s values.

What we're looking for

- 8+ years B2B field marketing experience in North America, preferably in the Tech industry, including team leadership or management in a regional or global capacity.

- Proven ability to lead and develop marketing professionals in a fast-paced, high-growth environment.

- Strong commercial acumen; experienced in aligning marketing with sales strategy to drive revenue outcomes.

- Deep understanding of integrated marketing planning, including events, ABM, digital campaigns, and partner programs. Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization

- Strong data literacy; adept at using analytics to measure impact and inform decisions.

- Outstanding stakeholder management and communication skills—able to influence across levels and functions.

- Excellent organizational and prioritization skills -- experience of leading and managing multiple complex projects with attention to detail, but also an ability to think innovatively and creatively

- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes, on time and on budget, and with the right quality

- Willingness to travel to support team activities and key business events.

- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage

- Experience within a fast-paced, fast-growth software/technology consulting environment

- Experience with Atlassian Jira, Confluence, Trello, Slack, HubSpot and monday.com

Drop us your application, we’d love to hear from you!

What to expect

We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.

You can read them here

Equal opportunities for everyone

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.

Check out our WORK180 page

Check out our Flexa page

We look forward to your application!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting and Software Development

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