VelociT Sales Specialist - VAuto

AutoTrader.ca; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Employee and Family Assistance program

Virtual wellness events

Regular internal training programs

Financial planning with 3% matching /P

Job summary

AutoTrader.ca is seeking a VelociT Sales Specialist - vAuto to drive new dealership acquisition and revenue growth across an assigned territory. You will prospect, qualify, present, and close deals while building relationships with dealer principals and decision-makers.

In this field-based role, you will manage a robust sales pipeline, conduct needs assessments, and demonstrate vAuto solutions to improve dealer performance. A strong track record in B2B SaaS sales is preferred.

Qualifications

• 5+ years of direct B2B sales experience, ideally within automotive SaaS or digital solutions.
• Experience selling to automotive dealerships and dealership groups preferred.
• Proven track record of achieving or exceeding new-business sales targets.
• Ability to build and manage a territory with a strong sales pipeline.
• Strong prospecting, discovery, and presentation skills.

Responsibilities

• Drive new dealership acquisition and revenue growth for vAuto solutions.
• Develop and execute a territory plan with prioritized opportunities.
• Maintain CRM records and forecast progress across the sales cycle.
• Prepare proposals, negotiate terms, and close deals.
• Collaborate with internal teams for onboarding and contracting processes.
• Meet or exceed monthly, quarterly, and annual sales targets.

Skills

B2B sales

Prospecting

Negotiation

CRM proficiency

Presentation skills

Education

Post-secondary education in Business/Marketing/Sales

Tools

CRM software

Microsoft Office

Virtual presentation tools

Job description

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits .

As part of AutoScout24 group , Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

Summary of Job

The VelociT Sales Specialist - vAuto is responsible for driving new customer acquisition and revenue growth for vAuto solutions within an assigned territory. The role focuses on identifying, prospecting and closing new dealership opportunities through a consultative sales approach. The VelociT Sales Specialist will build relationships with dealer decision-makers, understand their inventory management and merchandising needs, and position vAuto solutions to improve dealership performance. Success in this role requires strong prospecting discipline, product knowledge, presentation skills and the ability to consistently achieve sales targets.

What you'll do

New Business Development & Sales

• Prospect and develop new dealership accounts within the assigned territory, with a strong focus on net-new vAuto revenue.
• Build and maintain a healthy sales pipeline through outbound prospecting, referrals, industry relationships and targeted account planning.
• Conduct effective discovery and needs assessments to understand each dealer’s inventory strategy, operational challenges and business objectives.
• Present and demonstrate vAuto solutions in a clear, consultative manner, connecting product capabilities to measurable dealership needs.
• Develop proposals, negotiate commercial terms and close new business in line with approved pricing and contracting processes.
• Meet or exceed monthly, quarterly and annual sales targets and activity expectations.

Territory & Opportunity Management

• Develop and execute a territory plan that prioritizes the highest-value prospects and opportunities.
• Maintain consistent prospecting activity and customer-facing time across the territory.
• Manage opportunities through the full sales cycle, maintaining clear next steps, close dates and accurate forecasts.
• Maintain accurate CRM records, including activities, pipeline, opportunity stages, notes and required follow-up.
• Monitor competitive activity, dealer feedback and market trends and share relevant insights with leadership and internal partners.

Customer & Internal Collaboration

• Build credible relationships with dealer principals, general managers, used vehicle managers and other key decision-makers.
• Partner with internal teams to support contracting, implementation and a smooth transition from sale to onboarding.
• Provide clear product education and set appropriate expectations during the sales process.
• Represent Trader and vAuto professionally in all customer interactions, industry events and market activities.

Administration & Reporting

• Prepare regular sales forecasts, activity updates, pipeline reviews and performance reporting.
• Ensure contracts, documentation and internal submissions are complete, accurate and submitted within required timelines.
• Maintain strong working knowledge of vAuto solutions, Trader/AutoSync offerings, competitive products and automotive retail trends.

What you'll bring

Education & Experience

• Post-secondary education in Business, Marketing, Sales or a related discipline preferred.
• 5+ years of direct B2B sales experience, ideally within automotive retail, SaaS, digital solutions or a related industry.
• Proven track record of achieving or exceeding new-business sales targets.
• Experience selling to automotive dealerships and dealership groups is strongly preferred.
• Experience with inventory management, merchandising, pricing, appraisal or automotive retail technology is an asset.
• Strong prospecting, discovery, presentation, negotiation and closing skills.
• Ability to sell on business value and outcomes rather than product features alone.
• Ability to manage a territory and sales pipeline with discipline and accountability.
• Strong business acumen and ability to understand dealership operations and performance drivers.
• Comfortable using CRM tools, Microsoft Office and virtual presentation platforms.
• Ability to learn and confidently demonstrate vAuto products and related solutions.

Required Soft Skills

• Strong communication, listening and relationship-building skills.
• Self-motivated, competitive and driven to deliver results.
• Highly organized with strong time and priority management.
• Comfortable working independently in a field-based sales environment.
• Collaborative, accountable and responsive to customers and internal partners.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

• Employee and Family Assistance program
• Virtual wellness events
• Regular internal training programs
• Financial planningwith 3% matchingPension

Compensation

The expected compensation for this position is 70K-80K + Commission.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.