UX Researcher

Priceline.com LLC; Toronto; Hybrid; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Travel perks

Hybrid work model

Job summary

Priceline.com LLC is seeking a UX Researcher to join the Product team. You will be an experienced practitioner who elevates the customer voice to inform improvements to Priceline’s website and app.

You will guide research from opportunity identification through to storytelling that shapes product decisions. The role requires 3–5 years of UX research, a strong portfolio, and expertise with qualitative methods, analytics, and workshops.

Qualifications

• 3–5 years of UX research experience
• Bachelor’s degree required
• Strong portfolio with business impact
• Experience with qualitative methodologies (interviews, ethnography, JTBD, journey mapping)
• Experience analyzing data in analytics dashboards (Tableau/GA) and AB testing
• Experience leading collaborative workshops
• Self-starter with creative research approaches
• Excellent communication and teamwork
• Comfort with remote research tools (Zoom, Miro, Figjam, Dscout)
• Master’s degree preferred (Design/Psychology/Human Factors)
• Experience in Travel or B2C ecommerce is a plus
• Demonstrated ability to present insights to senior leadership
• Alignment with Priceline values: Customer, Innovation, Team, Accountability, Trust

Responsibilities

• Be the expert on Priceline customer segments and workflows
• Conduct all stages of UX research from planning to reporting
• Identify opportunities and drive product improvements
• Distill research into actionable insights
• Advocate for research in the product lifecycle with stakeholders
• Provide thought leadership in planning and communicating findings
• Leverage AI to enhance research workflows

Skills

UX research

Stakeholder communication

Workshop facilitation

Analytical thinking

Remote research

Storytelling

Collaboration

Research planning

Education

Bachelor's Degree

Master's preferred

Tools

Tableau

Google Analytics

Zoom

Miro

Figjam

Dscout

Job description

This role is eligible for our hybrid work model: Two days in-office.

UX Researcher

As a UX Researcher on Priceline’s Product team, you will be an experienced UX research practitioner who is compassionate, curious, collaborative, flexible, and able to think strategically. You believe that the impact of research directly corresponds to the strength of one’s storytelling. We are a fast-paced and lean product team that believes in the power of elevating the voice of the customer to provide informed, tangible improvements to our website and app experiences.

Why this job’s a big deal

You play a key role in fulfilling Priceline’s mission - to be the best travel dealmakers in the world - by uncovering customer needs and prioritizing product features and improvements that will be seen by millions of customers and inspire them to travel with Priceline.

In this role you will get to

• Be the expert on various Priceline customer segments: know how they use Priceline, what’s important to them when they travel, their difficulties, their workflows, etc.
• Conduct all stages of UX research: identifying key research opportunities, designing research plans, fielding, analyzing, recruiting participants and reporting out insights - all while gathering stakeholder consensus and interest along the way.
• Drive new product opportunities by uncovering and investigating unmet customer needs.
• Distill research into practical insights and opportunities that create customer value & drive business objectives.
• Advocate for UX research’s integration into the product lifecycle through strong storytelling & relationship building, especially around stakeholder management & participation.
• Provide thought leadership in planning and demonstrating research to inform initial product decisions long-term roadmaps.
• Use AI to thoughtfully improve and accelerate your research, and enable others on the team to utilize AI workflows.

Who you are

• 3-5 years of UX research experience
• Bachelor’s Degree
• Strong UX research portfolio that demonstrates thoughtful research with significant business impact
• Experience working with a variety of qualitative methodologies (e.g. group and 1:1 interview facilitation skills, ethnographic skills, JTBD, journey mapping, design heuristic evaluation)
• Solid understanding of usage analytics and A/B testing strategies, and ability to weave this data into your research analysis
• Previous experience leading collaborative workshops
• Self-starter, independent mentality - you’re not afraid to try new things and be creative in your approach to research
• Strong analytical and problem solving skills
• Great interpersonal & communication skills; a true teammate
• Comfort with remote research techniques and tools (e.g. Zoom, Miro, Figjam, Dscout)
• Master’s degree in one of these fields: Design, Psychology, Human-Centered Design, Human Factors, Cognitive Psychology, or other related field highly preferred
• Experience working in Travel industry or B2C e-commerce solutions
• Experience analyzing data in Tableau dashboards and / or Google Analytics
• Experience delivering insights to senior management and leadership
• Proven history of living the values meaningful to Priceline: Customer, Innovation, Team, Accountability and Trust.

The Right Results, the Right Way

The Right Results, the Right Way is not just a motto at Priceline; it is core to our identity. It’s therefore crucial that you also meet our high standard of ethics, integrity, clarity and compliance.

Salary Range

The salary range for this position is $100,000 to $115,000 CAD

WE ARE PRICELINE

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown‑up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration. Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.

Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Perks & Benefits

• Health & wellness coverage including medical, dental, vision, and mental health resources
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
• A people‑first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together
• Specific benefits and programs vary by location. Inclusion is a Big Deal!

Inclusion is a Big Deal

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world.