Used Equipment Sales Manager

Herc Rentals; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

Herc Rentals is seeking a Used Equipment Sales Manager to enhance sales through the wholesale channel by optimizing pricing and volume. This challenging position involves collaborating with operational teams and requires substantial experience in the equipment market. The successful candidate will drive revenue through strategic relationships and effectively contribute to business success.

Benefits

Medical, Dental, and Vision Coverage

Company matched Pension Plan

Paid Vacation Time Off (Minimum 3 weeks)

Tuition Reimbursement Program

Life and disability insurance

Qualifications

• Experience in used equipment market is critical.
• Ability to maintain customer management tool.
• Strong product knowledge and effective sales techniques.

Responsibilities

• Optimize proceeds through balanced pricing and volume.
• Identify wholesale opportunities for equipment sales.
• Build relationships with dealerships and auctions.

Skills

Communication

Presentation skills

Business acumen

Education

Bachelor’s Degree in Business Administration

Tools

Excel

Job description

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Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2024 total revenues reaching approximately $3.6 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 450+ locations and has about 7,600 employees in North America as of March 31, 2025.

In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards.

Job Purpose

The Used Equipment Sales Manager’s goal is to drive used equipment sales through the wholesale channel with the best possible pricing, balanced by volume of deletes. The position will report to the Senior Director of Fleet Planning. This position will have significant interactions with regional fleet, operations and sales personnel. They will identify sales opportunities using leads generated through our website and assist in setting up sales packages with brokers, wholesalers, exporters and dealers. The strategic objective of the position is to maximize sales price (proceeds) and volume of sales based on business plan disposal targets.

Responsibilities

• Optimize Proceeds through a balanced approach in Channel Mix, Pricing and Volume
• Identify wholesale opportunities for used equipment sales
• Build business to business relationships with dealerships, auctions companies and other market opportunities.
• Determine geographic optimization for dispositions
• Provide leadership and guidance to locations on used equipment sales, knowledge and how condition affects sales.
• Evaluate current practices and introduce new equipment disposal methods. Strive for continual improvement in revenue generation.
• Evaluate sales pricing to maximize gain balanced by target volume.
• Maintain sales customer management tool.
• Negotiate pricing, logistics, etc to complete sale.
• Follow up with sales customers to ensure customer satisfaction and additional leads.

Skills

• Strong communication and presentation skills
• Good working knowledge of excel

Requirements

• Bachelor’s Degree in Business Administration or related field. Will consider experience in lieu of a degree
• MUST HAVE Experience in the used equipment market including retail, wholesale and auction channels
• Recognition in the construction and industrial sales industry with dealerships, auctions and OEM’s with history of successful and profitable results
• Strong product knowledge
• Effective sales and business acumen
• Ability and eagerness to be intimately involved with the business and contribute to business success
• Ability to convince in situations without formal authority
• Experience and ability to work efficiently in a dynamic global business culture
• Effectively interact with all levels of the organization from Fleet Managers to Operations to Sales
• Valid Driver's License with a clean driving record
  

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Healthcare spending account
Smoking Cessation Program
Weight Loss Program
Herc Life Wellness Program

Building Your Financial Future
Company matched Pension Plan
Employee Stock Purchase Program
Registered Retirement Savings Plan
Non Registered Savings Plan
Tax Free Spending Account (TFSA)

Life & Work Harmony
Paid Vacation Time Off (Minimum 3 weeks)
Paid sick days
Military leave
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Mechanic Tool reimbursement of up to $500 per year
Auto & Home Insurance Discounts

Protecting You & Your Family
Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Disability Insurance
Critical Illness Insurance
Accident Insurance

Herc Rentals is an equal opportunity employer #Appcast

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