Travel Brand PR & Communications Lead

Traveltechessentialist; Toronto; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness Programs

Travel perks/discounts

RRSP/RPP with matching

Generous paid time off

Job summary

Flight Centre Travel Group in Canada seeks a PR & Communications Manager to elevate multiple travel brands through strategic communications, media relations, and compelling storytelling. You will craft press materials, lead owned content programs, and drive earned media across traditional and digital channels.

The role requires strong writing, editorial skills, and fluency in French and English to engage diverse audiences and stakeholders.

Qualifications

• 5+ years in PR, communications, journalism, media relations, or related fields.
• Experience in agency, in-house, newsroom, or media environments.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to simplify complex topics and identify compelling angles.
• Experience developing owned content programs such as travel reports and data stories.
• Understanding of content discovery across traditional media, search, and AI platforms.
• Fluency in both French and English is required.

Responsibilities

• Write press releases, key messages, briefing notes, executive talking points, and thought leadership content.
• Lead the development of owned content including travel reports, trend stories, and data-driven narratives.
• Create content designed to generate earned media coverage and drive website traffic.
• Identify timely storytelling opportunities using booking data, consumer insights, industry trends, and business priorities.
• Monitor the Canadian media landscape and identify opportunities for proactive brand participation.
• Coordinate communications campaigns across brands, agencies, and internal stakeholders.
• Support issues management and reactive communications activities as required.
• Track and report on media coverage, share of voice, content performance, and campaign effectiveness.
• Ensure messaging remains clear, consistent, and aligned across multiple brands.

Skills

Media relations

Strategic communications

Content creation

Press office management

Storytelling

Editing/writing

Education

CPRS or IABC accreditation (asset)

Journalism experience (asset)

Job description

Flight Centre Travel Group in Canada seeks a PR & Communications Manager to elevate multiple travel brands through strategic communications, media relations, and compelling storytelling. You will craft press materials, lead owned content programs, and drive earned media across traditional and digital channels.

The role requires strong writing, editorial skills, and fluency in French and English to engage diverse audiences and stakeholders.