Destination PR & Storytelling Lead (Canada)

Pursuit; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Global team

Free access to Pursuit attractions

Discounts on stays & dining

Mental health resources

Job summary

Pursuit in Calgary seeks a Manager, Destination PR & Storytelling to own the Canadian destination PR portfolio, shaping storytelling across Banff, Jasper, the Columbia Icefield and Golden.

You will build media relationships, pitch stories to Canada, US and UK markets, plan launches, host media, and collaborate with Marketing, Brand, Operations and Guest Experience to bring stories to life.

Qualifications

• 5+ years of experience in public relations, media relations, communications, journalism, destination marketing or a related field.
• Experience in tourism, hospitality, travel, destination marketing, attractions or consumer-facing brands preferred.
• Exceptional writing, editing and proofreading skills, with experience developing media pitches, press releases and strategic communications materials.
• Strong understanding of Canadian Press (CP) style and media writing best practices.
• Demonstrated success identifying stories, developing pitches and generating earned media opportunities.
• Experience leading and executing public relations and communications strategies for a destination, lifestyle or consumer-facing brand.

Responsibilities

• Own the annual destination PR strategy, priorities, editorial calendar, budget and performance for Pursuit’s Canadian portfolio.
• Identify, develop and advance compelling destination, travel, lifestyle and human-interest stories that generate earned media opportunities.
• Develop creative PR campaigns, story angles, media activations and creator collaborations.
• Maintain a year-round pipeline of proactive story opportunities and media campaigns across Pursuit's Canadian destinations.
• Collaborate with Marketing, Brand, Commercial, Operations and Guest Experience teams to uncover unique stories and bring them to market.

Skills

Storytelling

Media relations

Writing

Editing

Relationship building

Education

University degree in Communications, Public Relations, Journalism, Marketing or related discipline

Job description

Pursuit in Calgary seeks a Manager, Destination PR & Storytelling to own the Canadian destination PR portfolio, shaping storytelling across Banff, Jasper, the Columbia Icefield and Golden.

You will build media relationships, pitch stories to Canada, US and UK markets, plan launches, host media, and collaborate with Marketing, Brand, Operations and Guest Experience to bring stories to life.