Trainee Bilingual Automotive Sale Associate

Kaizen Automotive Group; Calgary; On-site; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive Compensation

Dental & Extended Health Coverage

Company Pension

Paid Time Off

Life & Disability Insurance

Employee & Family Assistance Programs

Vehicle Purchase & Service Discounts

Paid Professional Development

Company‑Wide Appreciation Events

And SO MUCH MORE!

Job summary

Universal Ford Lincoln, part of the Kaizen Automotive Group, invites an automotive Sales Associate to join our Calgary dealership. You will engage customers in showroom and online, identify needs, present vehicle options, and guide them through the full sales process from inquiry to delivery.

You will represent the brand with strong product knowledge, sales skills, and a customer-first mindset, coordinating with F&I and marketing teams to drive growth and customer satisfaction.

Qualifications

• Fluent in English and Punjabi or Hindi.
• Experience in commission-based or target-driven roles such as automotive or retail sales.
• Comfortable learning and presenting technical product information.
• Valid driver’s license with clean driving record.
• Familiar with CRM tools, lead management, or digital selling platforms.

Responsibilities

• Greet and assist customers in showroom, online, and by phone in a professional manner.
• Assess customer needs and match to car, truck, or SUV options.
• Present features, technology, financing options, and trims.
• Manage the full sales cycle including test drives, pricing, and closing.
• Build relationships to generate repeat and referral business.
• Maintain knowledge of OEM products, incentives, and competitors.

Skills

Fluent English

Punjabi or Hindi

CRM familiarity

Tools

CRM systems

Lead management/digital selling

Job description

Brand Statement

Rev Up Your Career at Universal Ford Lincoln in Calgary, Alberta!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, Universal Ford Lincolnembraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Universal Ford Lincoln, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you’re passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Universal Ford Lincolnis proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.Full‑Time employees enjoy a robust benefits package, including:

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company‑Wide Appreciation Events
• And SO MUCH MORE!

Overview

About The Role:

We are seeking a motivated and customer-focused Automotive Sales Associate to join our dealership team. In this role, you will deliver an exceptional customer experience while supporting sales of new and used vehicles.

You will engage customers in the showroom and online, identify their needs, present suitable vehicle options, and guide them through the full car sales process from initial inquiry to vehicle delivery.

This role represents the brand and requires strong product knowledge, sales skills, and a customer-first mindset.

Responsibilities and Qualifications

What You Will Be Doing:

• Greeting and assisting customers in the showroom, online, and via phone in a professional and engaging manner
• Conducting needs assessments to match customers with the right car, truck or SUV
• Presenting and demonstrating vehicle features including technology, safety, financing options, and trim levels
• Facilitating the full automotive sales cycle, including test drives, pricing discussions, and closing
• Building and maintaining customer relationships to generate repeat and referral business
• Maintaining up-to-date knowledge of OEM (Original Equipment Manufacturer) products, incentives, and competitor vehicles
• Using our CRM (Customer Relationship Management) systems to track leads, follow-ups, and sales activities
• Collaborating with F&I (Finance & Insurance) Managers to support financing, leasing, and protection products
• Assisting with vehicle deliveries, ensuring a seamless and positive customer handoff experience
• Supporting dealership marketing initiatives, promotions, and showroom merchandising
• Participating in ongoing training for automotive sales techniques, digital retailing, and product knowledge
• Maintaining compliance with dealership processes and all applicable regulations

Qualifications

What You Bring:

• Must be fluent in English and either Punjabi or Hindi
• Experience working in a commission-based or target-driven role such as automotive sales, retail sales, or customer service experience
• Comfortable learning and presenting technical product information
• A familiarity with CRM tools, lead management, or digital selling platforms
• A Valid driver’s license with a clean driving record
• Strong communication and interpersonal skills
• A willingness to learn and grow within a high-performance dealership environment
• A passion for people with strong relationship building skills and a customer-first mindset
• Flexible availability, including evenings, weekends, and some holidays

INDCVO