Trade Marketing Manager

SNDL Inc.; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

SNDL Inc., a leader in the cannabis industry, is seeking a dynamic Trade Marketing Manager to join their Marketing team. This role involves developing marketing strategies, collaborating with sales teams, and optimizing product placements to enhance brand visibility. The ideal candidate will have substantial experience in marketing within high-tier CPG sectors and strong analytical skills.

Qualifications

• 5+ years in brand management, sales, or trade experience.
• Excellent communication skills—verbal, written, and presentation.
• Proficient in MS Excel and PowerPoint.

Responsibilities

• Develop and implement trade marketing plans supporting sales.
• Analyze retail data to provide insights for marketing optimization.
• Manage trade marketing budget, including reconciliation and reporting.

Skills

Communication

Analytical Skills

Problem-Solving

Education

Bachelor's degree in Business, Marketing, or related field

Tools

MS Excel

PowerPoint

Job description

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SNDL is a public company traded on Nasdaq under the symbol "SNDL."

SNDL is Canada's largest private-sector liquor and cannabis retailer, with retail banners including Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, and Spiritleaf. It is also a licensed cannabis producer and a major player in the cannabis industry in Canada, focusing on low-cost biomass sourcing, indoor cultivation, product innovation, and a diverse brand portfolio such as Top Leaf, Contraband, and Bhang. SNDL's investment portfolio aims to deploy strategic capital through investments and partnerships globally. For more information, visit www.sndl.com.

Overview

We seek a dynamic, strategic Trade Marketing Manager to join our Marketing team, reporting to the Director of Marketing. This role offers an exciting opportunity to work in the growing cannabis industry with an award-winning team.

The ideal candidate is motivated, organized, creative, and comfortable navigating the cannabis industry's complexities. You will support our sales and retail divisions by driving initiatives that increase brand visibility, optimize product placements, and enhance sales performance across channels, including consumer engagement in retail stores.

You will collaborate with sales, marketing, and retail teams to develop and execute promotional campaigns, merchandising strategies, and market insights to strengthen our market presence.

Previous experience in marketing, advertising, or sales—preferably within CPG, alcohol, cannabis, or tobacco—is advantageous.

Responsibilities

• Represent SNDL's mission and strategy ethically and responsibly, leading by example.
• Gain comprehensive knowledge of the cannabis industry and relevant regulations, staying informed of latest developments.
• Develop and implement trade marketing plans supporting sales and retail teams.
• Coordinate with sales and retail to prioritize and execute retail strategies effectively.
• Analyze retail data to provide insights for marketing optimization.
• Support product launches with retail and trade marketing campaigns.
• Monitor industry trends and competitor activity to refine strategies.
• Use market and competitive analysis to improve retail visibility and activation.
• Assist sales with new product sell-in materials and launch strategies.
• Manage trade marketing budget, including reconciliation, reporting, and forecasting, in collaboration with Accounts Payable.

Requirements

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years in brand management, sales, or trade experience, preferably in high-tier CPG sectors like food, alcohol, cannabis, or tobacco.
• Excellent communication skills—verbal, written, and presentation.
• Proficient in MS Excel and PowerPoint.
• Availability to work in-office at 90 Spadina Ave, Toronto, or 230 Carion Rd, Kelowna, on Tuesdays, Wednesdays, and Thursdays.

Note : Research indicates men tend to apply when they meet 60% of criteria, while women and marginalized groups often apply only when they meet all. If you're interested but don't meet every requirement, we encourage you to apply anyway. We look forward to discussing your potential fit.

Preferred Attributes

• Experience in alcohol, cannabis, or tobacco industries.
• Proven ability to navigate organizations and deliver results.
• Proactive problem-solving mindset.
• Strong insight into market positioning and strategy.
• Familiarity with cannabis regulations is a plus.
• Bilingual in English and French is an asset.
• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job functions : Marketing, Project Management, Sales