Senior Trade Marketing Manager

Cronos Group Inc.; Canada; Remote; CAD 85,000 - 120,000; Full time

Job summary

A leading cannabinoid company in Canada is seeking a Senior Trade Marketing Manager to drive sales and brand advocacy. In this remote role, you will develop strategies, manage campaigns, and collaborate across teams to enhance brand positioning and compliance with regulations. Ideal candidates bring extensive industry experience and strong analytical skills.

Qualifications

• Minimum 6 years’ experience, with at least 3 years in CPG or trade marketing.
• Proactive, self-motivated; strong analytical and budget management skills.

Responsibilities

• Develop and implement annual Trade Marketing strategy to drive engagement.
• Manage product submissions and promotional campaigns across sales channels.

Skills

Communication

Time Management

Analytical Skills

Problem Solving

Education

Bachelor’s Degree in Business

Tools

Microsoft Office Suite

Job description

Cronos Group - Senior Trade Marketing Manager

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property through cannabis research, technology, and product development. We aim to responsibly elevate the consumer experience and build an iconic brand portfolio, including Spinach, PEACE NATURALS, and Lord Jones. For more information, visit: https://thecronosgroup.com/.

At Cronos Group, we hire talented individuals who thrive on solving complex problems and are eager to develop new skills. If you're interested in shaping an innovative industry and contributing to a significant company, we want to hear from you.

Position Overview: As the Senior Trade Marketing Manager, you will develop and execute the company’s Annual Trade Marketing strategy in Canada, focusing on driving sales, brand advocacy, and awareness. You will collaborate with cross-functional teams to manage in-store and digital campaigns, analyze KPIs, and oversee product submissions and communications with provincial boards.

This role involves managing the visual merchandising strategy across retail banners, developing promotional calendars, and building impactful retail programs. The position is based remotely in Canada.

Key Responsibilities:

• Develop and implement the annual Trade Marketing strategy to increase shopper engagement and compliance with regulations
• Manage product submission processes and collaborate to meet launch timelines
• Build and maintain relationships with Provincial Boards
• Create trade marketing campaigns and establish POS budgets aligned with customer needs
• Execute business strategies across sales channels to enhance brand positioning
• Manage distribution of trade materials and assets (3PL)
• Lead the creation of in-store assets aligned with Canadian customer needs and brand standards
• Identify and quantify market opportunities with sales and finance teams
• Manage the Trade Marketing budget, optimizing spends for efficiency
• Work with analytics and supply chain teams to track promotional performance and revenue targets
• Forecast and analyze promotional impacts in Canada
• Coordinate between Brand, Sales, and other teams for strategic alignment
• Utilize research data to inform retail strategies, focusing on the 4P’s and promotions
• Create and implement retail marketing and display materials
• Manage agency and vendor relationships
• Evaluate ROI on trade initiatives
• Support new product launches with trade elements and educational tools
• Conduct post-promotion evaluations and report KPI results
• Stay informed on retail industry trends to maximize program impact
• Perform ad hoc duties as required

Qualifications:

• Minimum 6 years’ experience, with at least 3 years in CPG, Alcohol, or Tobacco trade/shopper marketing
• Bachelor’s Degree, preferably in business
• Proactive, self-motivated, with a bias for action
• Excellent communication and time management skills
• Familiarity with Health Canada cannabis regulations (preferred)
• Ability to set agendas and lead in lean team environments
• Experience analyzing consumer research and market trends
• Financial acumen and budget management skills
• Proven track record in executing cross-functional projects
• Strong analytical and problem-solving skills
• Proficiency in Microsoft Office Suite
• Willingness to travel approximately 15%

We are committed to diversity and inclusion and welcome applications from people of all backgrounds. Accommodations are available upon request during the hiring process.