Territory Manager: Niagara Area

Bench Brewing Company; Golden Horseshoe; On-site; CAD 36,000 - 44,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Job summary

Bench Brewing Company seeks a dynamic Territory Manager to drive sales and relationships in Niagara. You will be the ambassador for our beer, wine, cider, RTD and non-alcoholic brands, covering on-premise and retail channels with a data-driven, collaborative approach.

Reporting to the Director of Sales, this role requires driving targets, route planning, and building distributor networks while leveraging ERP insights to inform strategies.

Qualifications

• Must have reliable vehicle and a valid driver’s license.
• Experience in territory sales, preferably in CPG, licensee or bar environment.
• Post-secondary education is preferred.

Responsibilities

• Set and track daily, weekly, and monthly sales targets as directed.
• Plan and execute efficient daily route plans for sales calls.
• Develop new business to increase brand distribution across Niagara channels.
• Leverage Last Call and ERP data to inform selling strategies.
• Use marketing tools to grow visibility and advocacy for brands.
• Collaborate with Inside Sales and Operations for timely deliveries.

Skills

Territory sales

CPG sales

Valid driver’s license

MS Office

Education

Post-secondary education

Tools

ERP

Job description

We have an exciting opportunity for an experienced and dynamic Territory Manager to join our amazing team in Niagara. Reporting to the Director of Sales, your primary role will be to act as an ambassador for our portfolio of brands that includes beer, wine, cider, RTD and non-alcoholic beverages. With a dual focus on on-premise as well as retail channels, you will strengthen existing relationships and build new business across your territory within the Niagara area.

What You'll Do

• Effectively set and track daily, weekly, and monthly goals in order to deliver on quarterly sales targets set by leadership.
• Plan and execute efficient daily route plans for sales calls.
• Develop new business for all brands by increasing distribution and sales volume across channels within the geographic territory.
• Leverage our data (Last Call and internal ERP) in building fact-based selling strategies.
• Leverage marketing and trade tools to increase visibility and advocacy of our portfolio of brands with accounts.
• Collaborate with Inside Sales team and Operations to ensure timely delivery of products and successful execution of consumer activations.
• Work to build and strengthen relationships with restaurants and bars in Niagara region.

What You Bring

• Must have full access to a reliable vehicle and maintain a valid driver’s license.
• A track record of success in a similar territory sales role is highly preferred, specifically in CPG sales, licensee or bar experience.
• Post-secondary education (University or College) is preferred.
• Strong product knowledge with an understanding and passion for Ontario craft beverage alcohol industry.
• Experience and contacts within the designated territory considered an asset.
• Proven experience or certification in sales and negotiation.
• Must hold (or be willing to obtain) a valid Smart Serve.
• Proven ability to work both independently and within a collaborative team.
• Solid understanding of MS Office suite of programs, including Outlook, Teams, Excel, and PowerPoint, with excellent verbal and written communication skills.
• Ability to work occasional flexible hours to accommodate for client availability.
• Must be able to occasionally lift up to 60 pounds.

What You Can Expect

• A competitive salary and total compensation package which includes attractive health and dental benefits, and other fun perks.
• A growing, stable organization filled with people who share a passion for their products, their customers, community and each other.

Hiring Range

The anticipated hiring range for this role is an annual salary of $40K with OTE potential of $80k including the variable incentive plan. Car allowance, phone allowance and gas card are also provided.

Job Vacancy Status

This role is currently vacant, and the organization is accepting applications with the intention to hire as soon as possible.

About Bench Brewing

Located in the heart of Niagara's wine country, the Bench Brewing is located on the site of the historic Maple Grove Public School in Lincoln, Ontario. Our brewery is a place for our guests to relax, learn, and experience our amazing craft beverages.

The Bench Brewing Campus sits across eight beautiful acres of farmland and features our popular tap and tasting room, beer garden, our very own hops yard and Fieldstone at Bench event centre. Our property houses a beautiful church built in 1938 that has been converted to the Fieldstone at Bench facility. It has an indoor seating capacity of approximately 70 guests and during the warmer seasons the events lawn can seat up to 225 guests.

Bench is a certified B Corporation and strives to be a leader in sustainability, having achieved a zero-wastewater footprint and Carbon Neutral certification by Radicle Climate Smart.

In January 2023, Bench Brewing and Henderson Brewing announced a long-term partnership for both brewing and selling Henderson's core beers. Henderson Brewing Co. is located in the Heart of Toronto on Sterling Road as well as Henderson Brewery @YYZ in collaboration with Canadian rock band Rush. Henderson believes in making innovative and approachable beers that reflect the stories and culture of Toronto.

In April 2023, Bench Brewing acquired the Niagara Cider Company whose goal is to craft dry, flavorful, and balanced ciders using the bounty of all the fruits that Niagara and Ontario have to offer. Niagara Cider has quickly become a top selling Ontario Craft Cider brand as well as winning multiple awards for their family of ciders.

In October 2025, Bench Brewing expanded its portfolio once again with the acquisition of Ace Hill and Liberty Village, further strengthening our presence within the Canadian craft beverage market and adding two well-known, well-loved brands to our growing family.

Bench Brewing is an equal opportunity employer. We welcome and encourage applications from people with differing abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Use Of Artificial Intelligence - By Recruiters & Hiring Managers

At The Talent Company, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If a client's recruitment process involves a greater degree of AI use during their own interviews or assessments, we will communicate that to short-listed candidates so they are aware in advance. Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.

Use Of Artificial Intelligence - By Candidates

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example to refine writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies. AI should never be used to create or exaggerate credentials. Our goal is to understand the real you - your skills, your story, and your potential - so that we can make the best possible match between you and the organizations we serve.

Accommodation & Inclusivity

At The Talent Company, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.

We are committed to Equal Opportunities and welcome applications from all sections of the community. Please let us know by emailing [e-mail] if an adjustment or adaptation is required at any stage to support you during the recruitment journey.