Technical Sales Representative - Concrete Target Market (London, ON)

SmartRecruiters, Inc.; London; On-site; CAD 77,000 - 80,000; Full time

Job summary

Sika Canada is seeking a Technical Sales Representative for the London, ON area to drive sales in the concrete market. This role focuses on building customer relationships, developing product test programs, and aligning with policies to reach sales targets.

The candidate should have a college diploma or bachelor’s in engineering or business management and at least five years in the concrete industry. Travel within Central Ontario is expected, with a company vehicle provided.

Qualifications

• College diploma or bachelor’s degree in engineering, business management, or related field.
• Minimum five years of experience in the concrete industry.
• ACI Field Technician Certification Program Grade 1 is an asset; candidates without this certification who demonstrate strong transferable skills are encouraged to apply.
• Strong written and verbal communication skills.

Responsibilities

• Carry out sales activities within a designated territory to support market share growth and achieve top‑line sales objectives.
• Contribute to sales planning by recommending forecasts, discount targets, and budgeted expenditures.
• Monitor performance against targets and support corrective actions to meet sales and profit goals.
• Collaborate with customers to develop product testing programs that demonstrate product performance and value.
• Apply Sika Canada’s operational policies and strategies in alignment with approved procedures to support organizational goals.
• Develop and manage the assigned sales territory to promote balanced and sustainable market performance.
• Work with customers to create total cost optimization programs that enhance value and customer savings.
• Support visibility and inclusion of Sika products in specifications and project documentation.
• Stay informed of competitive activity and contribute to strategies that strengthen sales positioning.
• Ensure effective territorial coverage through thoughtful account management, which may include travel of up to 4,000 km per month, territory planning, field testing, reporting, and time management.
• Perform other related duties in accordance with Sika Canada Inc.’s quality assurance standards.

Skills

Sales experience in concrete industry

Strong communication skills

Territory management

Willingness to travel

Computer literacy

Education

College diploma or Bachelor's degree in engineering or business management or related field

Tools

Computer literacy

Job description

Technical Sales Representative - Concrete Target Market (London, ON)

• Full-time
• Global Contract type: Permanent
• Area: Canada

Sika Canada is a wholly owned subsidiary of the Sika Group. The company develops and manufactures special construction products for the building and civil engineering sectors, which include concrete repair, protection and structural reinforcement, sealing and bonding, waterproofing, concrete admixtures and additives (ready-mixed concrete, precast concrete, shotcrete, etc.), industrial, commercial and institutional flooring and roofing systems. Sika Canada is also active in the home improvement and consumer solutions market with a range of specific products. The Industrial Products Division develops sealing, bonding and protection solutions for the railway, automotive, truck, industrial body and other OEM markets, windshield replacement, shipbuilding, appliances and equipment, fenestration, etc. Sika Canada has regional offices and industrial sites in Quebec, Ontario, Alberta and British Columbia and employs over 450 people in Canada. The company is ISO 9001 - 14001 certified and a member of the Canada Green Building Council (CaGBC).

Join Our Growing Team at the Concrete Central Target Market!

We’re excited to expand our central team and welcome Technical Sales Representatives who are motivated to contribute, grow, and make an impact

At Sika Canada, work is more than a job—it’s an opportunity to build a meaningful and rewarding career. Our Technical Sales Representatives are supported to learn continuously, develop their skills, and grow professionally in an environment where contributions are recognized and valued.

If you’re driven by purpose and want to be part of a team that respects diverse backgrounds, experiences, and ways of working, we encourage you to connect with us.

Salary range: 77K to 80K per year, depending on experience and qualifications, this position is also eligible to a performance-based incentive of up to 100% of base salary.

Responsibilities:

• Carry out sales activities within a designated territory to support market share growth and achieve top‑line sales objectives.
• Contribute to sales planning by recommending forecasts, discount targets, and budgeted expenditures.
• Monitor performance against targets and support corrective actions to meet sales and profit (C2) goals.
• Collaborate with customers to develop product testing programs that demonstrate product performance and value.
• Apply Sika Canada’s operational policies and strategies in alignment with approved procedures to support organizational goals.
• Develop and manage the assigned sales territory to promote balanced and sustainable market performance.
• Work with customers to create total cost optimization programs that enhance value and customer savings.
• Support visibility and inclusion of Sika products in specifications and project documentation.
• Stay informed of competitive activity and contribute to strategies that strengthen sales positioning.
• Ensure effective territorial coverage through thoughtful account management, which may include travel of up to 4,000 km per month, territory planning, field testing, reporting, and time management.
• Perform other related duties in accordance with Sika Canada Inc.’s quality assurance standards.

• A college diploma or bachelor’s degree in engineering, business management, or a related field, or an equivalent combination of education, training, and lived or professional experience.
• A minimum of five years of experience in the concrete industry, which may include experience gained through varied career paths.
• ACI Field Technician Certification Program Grade 1 is considered an asset; candidates without this certification who demonstrate strong transferable skills are encouraged to apply.
• Demonstrated experience in developing and growing a sales territory, with flexibility in how success has been achieved across different environments.
• Functional computer literacy and a willingness to learn new tools and technologies, with training and support provided.
• Ability to complete required Sika Canada Inc. training related to operational procedures, including SMS, environmental standards, health, and safety.
• Strong written and verbal communication skills, recognizing that communication strengths may be demonstrated in different ways.
• Effective organizational, time management, interpersonal, and problem‑solving skills, supported by appropriate tools, processes, or accommodations as needed.
• Ability to manage competing priorities and perform in dynamic environments, with support from the team and leadership.
• A collaborative, team‑oriented approach, along with strong negotiation and relationship‑building skills.
• Self‑motivation and leadership potential demonstrated through professional experience, community involvement, or other relevant contributions.
• Willingness to travel frequently within Central Ontario, with occasional travel to Northern Ontario (including Barrie, Sudbury, Thunder Bay, Parry Sound, and surrounding areas). Alternative arrangements and accommodations related to travel may be discussed.
• Ability to handle products weighing up to 50 lbs, with reasonable accommodations available for candidates who require assistance to perform physical aspects of the role.

Vehicle / Driver’s License Requirements:

• A company vehicle will be provided.
• A valid driver’s license is required, in compliance with Sika’s Fleet Safety Policy. Candidates who require accommodation related to driving are encouraged to discuss available options during the selection process.
• Technical Sales Representatives are responsible for the responsible care and protection of company assets.

• Join the Sika AG family—an organization of more than 35,000 employees across companies in over 100 countries—offering extensive opportunities for learning, development, and career growth.
• Many employees describe their working relationships at Sika as welcoming, respectful, and genuine. This is known as the “Sika Spirit.”
• Despite being a global organization, Sika operates with a surprisingly flat hierarchy, enabling direct decision‑making and decentralized organizational structures.
• Sika firmly believes that the diversity of its workforce is a key contributor to its continued success and innovation.

Sika is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Canada discloses that we use Artificial Intelligence (AI) tools to assist in the initial screening of applications. However, we want to emphasize that AI does not make final decisions or eliminate candidates from consideration. Our dedicated hiring managers and recruiters carefully review all applications to ensure a fair and comprehensive evaluation process. This approach combines the efficiency of AI with the expertise and judgment of our experienced hiring team, allowing us to identify the best candidates while maintaining a human‑centered hiring process.

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