Technical Sales Representative

Sentrimax Centrifuges Inc.; Edmonton; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Sentrimax Centrifuges Inc. is seeking a Sales Representative to promote and sell a full range of centrifuge services and equipment, including repair, field service, parts, rentals, and new/refurbished gear.

You will identify needs, present tailored solutions, and close business while building long-term customer relationships. The role requires strong communication and technical aptitude, with travel across Canada and the US.

Qualifications

• Bachelor's degree in business, marketing, or related field or equivalent experience.
• Proven sales experience with quotas, preferably in industrial equipment or rotating equipment.
• Customer service experience.
• Familiarity with CRM systems and business software.

Responsibilities

• Plan and execute sales activities to support company sales objectives.
• Work with the Business Development Manager to set targets and meet/exceed them.
• Identify, research, and pursue new business opportunities in assigned territory and markets.
• Build a new client base and develop long-term relationships.
• Prepare quotes for services, parts, and equipment with input from service/operations teams.
• Assist with contract negotiation and preparation.
• Contribute to design and implementation of business development strategy.
• Develop trusted relationships with a portfolio of key clients through site visits and calls.
• Understand customer operations, needs, and requirements to propose suitable solutions.
• Expand accounts by meeting customer objectives and coordinating with service teams.
• Resolve issues promptly to maintain trust; keep CRM/ERP records accurate.
• Stay informed on industry developments and market positioning.

Skills

Technical aptitude

Communication

Negotiation

Interpersonal skills

Self-motivated

Organized

Results-driven

Education

Bachelor's degree in business/Marketing

Tools

CRM software

Job description

Description

Position Summary

The Sales Representative promotes and sells Sentrimax's full range of services and equipment, including centrifuge repair and overhaul, field service, parts, rentals, and new and refurbished equipment. The role identifies customer needs, presents tailored solutions, and closes business, while building long-term relationships with new and existing clients. As the primary link between Sentrimax and its customers, the Sales Representative also supports customers throughout the service lifecycle.

Key Responsibilities:

Sales and Business Development

• Plan and execute sales activities that support company sales objectives
• Work with the Business Development Manager to set sales targets, then meet or exceed them
• Proactively identify, research, and pursue new business opportunities within the assigned territory and target markets
• Build a new client base and develop it into long-term relationships
• Prepare quotes for services, parts, and equipment in collaboration with the service and operations teams, including quotes based on inspection findings
• Assist with contract negotiation and preparation
• Contribute to the design and implementation of business development strategy

Customer Relationship Management

• Develop trusted relationships with a portfolio of key clients through regular site visits and calls
• Gain a thorough understanding of customer operations, needs, and requirements
• Expand existing accounts by proposing solutions that meet customer objectives
• Coordinate with service and operations teams so that customers receive the correct services on time
• Resolve customer issues and complaints promptly and professionally to maintain trust
• Maintain accurate customer and opportunity records in the company's CRM and ERP systems, with the support of the Operations Manager

Market and Product Knowledge

• Develop a strong working knowledge of Sentrimax's services, parts, and equipment offerings
• Stay current on industry developments, competitors, and market positioning
• Understand target markets, including industries, companies, projects, and key contacts

Team Collaboration and Reporting

• Work closely with the sales team, operations management, and service personnel
• Participate in sales meetings and contribute ideas
• Prepare weekly and monthly progress reports
• Stay self-motivated and help motivate the team
• Perform other duties as assigned

Compensation Consideration

• Total compensation for this position will be a combination of the base salary range plus a commission based on cash derived from sales efforts.

Requirements

Qualifications:

Education and Experience

• Bachelor's degree in business, marketing, or a related field, or an equivalent combination of education and experience
• Proven sales experience with a record of meeting or exceeding quotas, preferably in industrial equipment, MRO services, or rotating equipment
• Customer service experience
• Familiarity with CRM systems and business software

Skills and Attributes

• Strong technical aptitude, with the ability to understand mechanical equipment and discuss technical requirements with customers; experience with centrifuges or rotating equipment is an asset
• Knowledge of one or more of our end markets (water and wastewater, energy, food and beverage, environmental services) is an asset
• Excellent communication, negotiation, and interpersonal skills
• Strong conflict resolution and problem-solving abilities
• Self-motivated, organized, and results-driven

Other Requirements

• Valid driver's license and a clean driving record
• Willingness to travel regularly to customer sites within the assigned territory and across Canada and the US, as required
• Valid passport and eligibility to travel between Canada and the United States