Team Lead Retail Sales Representative - Edmonton

Encore Market Engagement; Edmonton; On-site; CAD 56,000 - 68,000; Full time

Job summary

Encore Market Engagement in Edmonton is seeking a Team Lead Retail Sales Representative for General Mills/Blue Buffalo to oversee a field team and drive distribution across the territory.

You will coach reps, meet call coverage targets, and ensure brand priorities are executed while building strong relationships with store contacts. Travel regionally as needed to support growth and meet objectives.

Qualifications

• Ideally 1–3 years of territory sales and merchandising experience in CPG.
• Excellent communication and presentation skills.
• Amazing relationship building skills.
• Strong selling skills and attention to detail.
• Ability to influence/lead change.

Responsibilities

• Lead your team to meet objectives and build relationships with department managers.
• Deliver sales targets for product lines within designated banners in the territory.
• Communicate retail priorities to your team.
• Ensure optimal call coverage and maintain territory worksheets.
• Spend 50%–60% of time in field training and supporting your team.
• Lead retail sales during seasonal activations and displays.
• Review performance and adjust plans to meet objectives.
• Provide training and travel across the region as required.
• Maintain ongoing communication with the retail team via voice mail, email, and calls.
• Track rep call averages and daily activities against objectives.

Skills

Territory sales

Merchandising

Communication

Relationship building

Selling skills

Attention to detail

Leadership influence

Self-motivation

Fast learner

Strategic planning

Job description

The Role : Team Lead Retail Sales Representative for General Mills/Blue Buffalo - Edmonton Territory - 40 HRS/WEEK - 62,000$/year

Position Summary:

Encore is looking to identify top talent with a background in the CPG space to help spearhead our continuing growth in the new year. This future opportunity involves spearheading our business growth and entails leading and training a team of part-time sales and merchandising representatives within your designated territory. As a Team Lead, your primary focus is to coach and develop your team, ensuring they meet call coverage objectives, enhance product distribution and visibility, execute brand priorities, and cultivate strong relationships with key store contacts. Your dedication to your team's success drives our success in the competitive CPG world.

The Perfect Person for this Role:

You’re someone who inspires people to do their very best all of the time. You understand how to utilize your team members’ strengths and love working with them to constantly elevate their skills. You understand how to translate corporate objectives into individual objectives and support your team in reaching them. You’re a big-picture thinker who understands how your team and the decisions you make impact the rest of the organization. You get jazzed about leading others in a competitive, dynamic, business environment and can successfully navigate a team to enable, drive & adapt to change. You are someone who holds yourself accountable for delivering quality results from both you and your team. Ideally, you’re no stranger to the world of outsourced sales and merchandising and you know the grocery channel like the back of your hand. You provide uncompromising quality of service in everything you do.

Position Responsibilities:

• Lead your team to meet objectives which will include developing strong relationships with department managers and increasing sales of the product brands through sales and merchandising activities
• Delivering on sales targets for the clients product lines within designated banners within the territory geographic area
• Effectively communicate retail priorities to your team
• Ensure optimal call coverage/frequency is maintained (Territory worksheets completed & optimized)
• Spend 50% to 60% of your time in field training & supporting your team
• Lead retail sales during seasonal activations, ensure staff launch display and distribution efforts to enable each brand to reach its targets
• Review performance reports to ensure that objectives are being met and put plans in place if they are not
• Provide initial and ongoing training, which will require travel across the region as required
• Maintain ongoing communication with the retail team. (Voice Mails, Emails, Conference calls)
• Track Rep call averages, daily activities, and success against objectives – full utilization of the tools provided in tracking your reps
• Maintain a partnership and regular communication with client contacts
• Provide feedback and insights on field coverage on a regular basis
• Participate in development, planning and running/execution of Regional Retail sales meetings
• Lead the informal and formal performance development process of your team members

Your Experience:

• Ideally 1-3 years of territory sales and merchandising experience in CPG
• Excellent communication and presentation skills
• Amazing relationship building skills
• Strong selling skills
• Strong attention to detail
• Ability to influence/lead change
• Strong personal drive, positive attitude and excellent problem-solving skills are essential
• Aptitude for fast learning, careful strategic planning and ability to self-support with minimal supervision in a fast-paced environment

Encore is an equal opportunity employer who welcomes diversity and celebrates difference! If you require accommodations, we are committed to providing you with the tools you need to succeed. Should you require accommodations throughout the application and selection process please reach out to us directly.