TD Insurance, Senior Event Planner - Program Lead Qc

TD Bank Group; Laval (administrative region); Hybrid; CAD 79,000 - 112,000; Full time

Job summary

TD Insurance, a TD Bank Group company, is seeking a Senior Event Planner- Program Lead for Quebec, on-site in Laval. You will drive end-to-end event programs, manage multi-stakeholder initiatives, and optimize investments across Tier 1–3 events.

The role emphasizes strategic planning, ROI tracking, and exceptional partner experiences. The position requires a university degree, 7+ years in event management, and bilingual English/French.

Qualifications

• University degree in Marketing, Event Management, Business Administration, Communications, or a related field.

Responsibilities

• Lead the strategic planning and execution of Tier 1, Tier 2, and Tier 3 events and activations.
• Manage event budgets of approximately $700K annually, ensuring effective financial stewardship.
• Develop event strategies aligned with AMG business objectives, partner priorities, and TD brand standards.
• Lead vendor sourcing, negotiations, contract management, and agency relationships.
• Oversee event staffing plans and coordinate resources across multiple concurrent events and peak periods.
• Identify and implement technology-enabled solutions that improve event planning, reporting, participant engagement, and operational efficiency.
• Provide strategic recommendations and event portfolio insights to senior AMG and partner stakeholders.
• Establish and maintain standardized event processes, tools, and execution frameworks.
• Monitor project timelines, risks, budgets, and deliverables to ensure successful event outcomes.
• Develop and implement event measurement and ROI tracking practices, including post-event reporting and recommendations.

Skills

Strategic thinking

Program management

Budget management

Vendor negotiations

Stakeholder management

Communication

Analytical skills

Bilingual (English & French)

Education

University degree in Marketing, Event Management, Business Administration, Communications, or related field

Project Management Certification (asset)

Tools

MS Teams

PowerPoint

Excel

Outlook

Reporting platforms

Job description

## TD Insurance, Senior Event Planner - Program Lead QcApply: On Site: Laval, Québec: Full time: Posted Today: End Date: September 25, 2026 (14 days left to apply): R\\_1507974**Work Location:**Laval, Quebec, Canada**Hours:**35**Line of Business:**Sales & Customer Distribution Support**Pay Details:**79 100 $/$79,100 - 111 700 $/$111,700 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.**Job Description:****Department Overview**TD Insurance is part of TD Bank Group, one of Canada’s largest financial institutions. TD Insurance helps protect clients from the ‘accidents of life’ with a wide range of products including credit protection, life, health, travel, home, and auto insurance. With more than three million clients, TD Insurance authorized products and services are available online, over the phone, and through a network of more than 1,000 TD Canada Trust branches.In Canada, we have two lines of business, General Insurance and Life and Health. Our General Insurance business is one of the top home and auto insurance groups in Canada and the national leader in group insurance and affinity marketing. Our Life and Health business is the number one provider of critical illness insurance and direct life and health insurance in Canada.At TD Insurance, we are committed to fostering an inclusive, accessible environment. With a Canada-wide workforce of over 4,000 employees and offices in Atlantic Canada, Quebec, Ontario, and Alberta, our company is always growing and can help you to grow. TD Insurance offers a stable and dynamic work environment where talent is appreciated, and professional development is taken seriously. More than just a job, we offer rewarding careers.**Job Description**Within the Affinity Marketing Group (AMG), our mandate is to profitably grow the Affinity business by strengthening partner relationships, enhancing member engagement, and delivering impactful experiences that support customer acquisition and retention.Reporting to the Manager, Events & Group Support, the **Senior Event Planner- Program Lead Quebec** is responsible for the strategic leadership and end-to-end management of a complex portfolio of events and activations, with a primary focus on the Quebec market.This role oversees the planning and execution of Tier 1, Tier 2, and Tier 3 events, manages significant event investments, and leads cross-functional coordination among business partners, vendors, agencies, and internal stakeholders. The Program Lead is accountable for ensuring consistent delivery of the TD brand experience while driving operational excellence, budget optimization, and measurable business outcomes. Leads Quebec strategy while supporting national initiatives. The role serves as the primary lead for large-scale and high-profile initiatives, developing scalable event strategies, optimizing resource utilization, implementing performance measurement frameworks, and identifying opportunities to improve event effectiveness and return on investment.**Responsibilities*** Lead the strategic planning and execution of a portfolio of Tier 1, Tier 2, and Tier 3 events and activations.* Manage event budgets of approximately $700K annually, ensuring effective financial stewardship and optimization of spending.* Develop event strategies aligned with AMG business objectives, partner priorities, and TD brand standards.* Lead vendor sourcing, negotiations, contract management, and agency relationships.* Oversee event staffing plans and coordinate resources across multiple concurrent events and peak periods.* Identify and implement technology-enabled solutions that improve event planning, reporting, participant engagement, and operational efficiency* Provide strategic recommendations and event portfolio insights to senior AMG and partner stakeholders* Establish and maintain standardized event processes, tools, and execution frameworks.* Monitor project timelines, risks, budgets, and deliverables to ensure successful event outcomes.* Develop and implement event measurement and ROI tracking practices, including post-event reporting and recommendations.* Leverage event performance data, participant insights, and business metrics to provide strategic recommendations and inform future investment decisions* Collaborate with business partners to identify event opportunities that support partner engagement and business growth.* Provide leadership and guidance to coordinators, agencies, vendors, and project resources supporting event delivery.* Ensure consistent and exceptional experience for partners, clients, and event participants.* Support large-scale onsite event execution, including occasional evening and weekend requirements.* Identify opportunities for continuous improvement, asset reuse, and operational efficiencies across the events portfolio.* Provide onsite support for key events.* Compliance with procurement, legal, privacy, brand, and risk management requirements.**Job Requirements****Education:*** University degree in Marketing, Event Management, Business Administration, Communications, or a related field.* Project Management certification is considered an asset.**Experience:*** 7+ years of experience in event management, experiential marketing, sponsorship activation, or program management.* Experience managing large-scale events and complex multi-stakeholder initiatives.* Experience managing substantial budgets and vendor partnerships.* Experience developing event strategies and performance measurement frameworks.* Financial services, insurance, affinity marketing, or partner relationship management experience considered an asset.**Skills:*** Strong strategic thinking and program management capabilities.* Demonstrated ability to lead complex projects from concept through execution.* Strong financial acumen and budget management skills.* Excellent vendor negotiation and relationship management skills.* Strong communication, presentation, and stakeholder management abilities.* Proven ability to influence and collaborate across multiple business areas.* Strong analytical and problem-solving skills with a focus on continuous improvement.* Advanced proficiency with Microsoft 365 collaboration and productivity tools, including Teams, PowerPoint, Excel, Outlook and reporting platforms* Ability to manage multiple competing priorities in a fast-paced environment.* Exceptional organizational skills and attention to detail.* Ability to travel and support events onsite as required.* Bilingual in English and French* Possessing a valid driver's license is a strong asset**Who We Are:**As part of TD Bank Group, one of Canada's largest financial institutions, at TD Insurance, we care for Canadian families, making it easy to get the best advice, protection, and support in their moments of need, always.TD Insurance offers a wide range of products, including General Insurance and Life and Health. Everyday, we strive to make every interaction, product and experience remarkably human and refreshingly simple for more than four million customers who count on us.**Our Total Rewards Package** Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more**Additional Information:** We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.**Colleague Development**If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.**Training & Onboarding** We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.**Interview Process** We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.**Accommodation** Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. We look forward to hearing from you!