TD Insurance, Senior Event Planner - Program Lead Qc

TD Bank; Boisbriand; On-site; CAD 79,000 - 112,000; Full time

Job summary

TD Insurance, part of TD Bank Group, seeks a Senior Event Planner- Program Lead for Quebec to lead strategic planning and end-to-end execution of a high-profile events portfolio. You will coordinate cross-functional teams, manage substantial budgets, and ensure TD brand standards across multiple concurrent events.

The role emphasizes leadership, vendor management, and ROI-focused event optimization within a national framework, with Quebec as the primary market and collaboration with AMG and

Responsibilities

• Lead the strategic planning and execution of a portfolio of Tier 1, Tier 2, and Tier 3 events and activations.
• Manage event budgets of approximately $700K annually, ensuring effective financial stewardship and optimization of spending.
• Develop event strategies aligned with AMG business objectives, partner priorities, and TD brand standards.
• Lead vendor sourcing, negotiations, contract management, and agency relationships.
• Oversee event staffing plans and coordinate resources across multiple concurrent events and peak periods.
• Identify and implement technology-enabled solutions that improve event planning, reporting, participant engagement, and operational efficiency
• Provide strategic recommendations and event portfolio insights to senior AMG and partner stakeholders
• Establish and maintain standardized event processes, tools, and execution frameworks.
• Monitor project timelines, risks, budgets, and deliverables to ensure successful event outcomes.
• Develop and implement event measurement and ROI tracking practices, including post-event reporting and recommendations.
• Leverage event performance data, participant insights, and business metrics to provide strategic recommendations and inform future investment decisions
• Collaborate with business partners to identify event opportunities that support partner engagement and business growth.
• Provide leadership and guidance to coordinators, agencies, vendors, and project resources supporting event delivery.
• Ensure consistent and excepti

Job description

Work Location

Laval, Quebec, Canada

Hours

35

Line of Business

Sales & Customer Distribution Support

Pay Details

79 100 $/$79,100 - 111 700 $/$111,700 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Department Overview

TD Insurance is part of TD Bank Group, one of Canada's largest financial institutions. TD Insurance helps protect clients from the 'accidents of life' with a wide range of products including credit protection, life, health, travel, home, and auto insurance. With more than three million clients, TD Insurance authorized products and services are available online, over the phone, and through a network of more than 1,000 TD Canada Trust branches.

In Canada, we have two lines of business, General Insurance and Life and Health. Our General Insurance business is one of the top home and auto insurance groups in Canada and the national leader in group insurance and affinity marketing. Our Life and Health business is the number one provider of critical illness insurance and direct life and health insurance in Canada.

At TD Insurance, we are committed to fostering an inclusive, accessible environment. With a Canada-wide workforce of over 4,000 employees and offices in Atlantic Canada, Quebec, Ontario, and Alberta, our company is always growing and can help you to grow. TD Insurance offers a stable and dynamic work environment where talent is appreciated, and professional development is taken seriously. More than just a job, we offer rewarding careers.

Job Description

Within the Affinity Marketing Group (AMG), our mandate is to profitably grow the Affinity business by strengthening partner relationships, enhancing member engagement, and delivering impactful experiences that support customer acquisition and retention.

Reporting to the Manager, Events & Group Support, the Senior Event Planner- Program Lead Quebec is responsible for the strategic leadership and end-to-end management of a complex portfolio of events and activations, with a primary focus on the Quebec market.

This role oversees the planning and execution of Tier 1, Tier 2, and Tier 3 events, manages significant event investments, and leads cross-functional coordination among business partners, vendors, agencies, and internal stakeholders. The Program Lead is accountable for ensuring consistent delivery of the TD brand experience while driving operational excellence, budget optimization, and measurable business outcomes. Leads Quebec strategy while supporting national initiatives. The role serves as the primary lead for large-scale and high-profile initiatives, developing scalable event strategies, optimizing resource utilization, implementing performance measurement frameworks, and identifying opportunities to improve event effectiveness and return on investment.

Responsibilities

• Lead the strategic planning and execution of a portfolio of Tier 1, Tier 2, and Tier 3 events and activations.
• Manage event budgets of approximately $700K annually, ensuring effective financial stewardship and optimization of spending.
• Develop event strategies aligned with AMG business objectives, partner priorities, and TD brand standards.
• Lead vendor sourcing, negotiations, contract management, and agency relationships.
• Oversee event staffing plans and coordinate resources across multiple concurrent events and peak periods.
• Identify and implement technology-enabled solutions that improve event planning, reporting, participant engagement, and operational efficiency
• Provide strategic recommendations and event portfolio insights to senior AMG and partner stakeholders
• Establish and maintain standardized event processes, tools, and execution frameworks.
• Monitor project timelines, risks, budgets, and deliverables to ensure successful event outcomes.
• Develop and implement event measurement and ROI tracking practices, including post-event reporting and recommendations.
• Leverage event performance data, participant insights, and business metrics to provide strategic recommendations and inform future investment decisions
• Collaborate with business partners to identify event opportunities that support partner engagement and business growth.
• Provide leadership and guidance to coordinators, agencies, vendors, and project resources supporting event delivery.
• Ensure consistent and excepti