SVP, Group Strategy Director, Canada

Real Chemistry; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a strategic leader to drive growth and establish a market presence in Canada. As the SVP, Group Strategy Director, you will collaborate with creative leads and account teams to develop impactful brand strategies that resonate with local markets. This role combines strategic insight with entrepreneurial spirit, focusing on delivering local insights and driving business development across diverse capabilities. Join a dynamic team that values creativity and collaboration, and be part of a mission to transform healthcare through strategic marketing and communication efforts. If you're ready to make a significant impact, this opportunity is for you.

Benefits

Subsidized medical, dental, and vision insurance

Flexible PTO

Five-week sabbatical after 5 years

Annual wellness reimbursement

Mental wellness coaching

Access to LinkedIn Learning classes

Qualifications

• 10+ years in brand strategy or related roles in advertising or marketing.
• Strong leadership and analytical skills with a data-driven approach.

Responsibilities

• Establish local market presence and drive business development.
• Craft brand strategies and conduct market research for insights.

Skills

Brand Strategy

Healthcare Expertise

Leadership Skills

Analytical Skills

Communication Skills

Problem-Solving

Bilingual Proficiency

Education

Bachelor's Degree

Job description

Client Relationship Management | Toronto, Ontario

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

21GRAMS, part of Real Chemistry, takes an innovative approach to advertising, and focuses on making healthcare more human. Not just in our work, but in the way we conduct business, approach client relationships, and treat each other. It’s a place where people subscribe to the adage, “Be good to each other, but hard on the work.” A place where people are not just in it for the paycheck, but to make a dent in the universe. Sound like you?

This role is based out of Ontario, Canada. Please note, Real Chemistry does not have a legal entity in Canada, so you will be hired through a Canadian Employer of Record (EoR) as we work to establish and build out our presence.

Job Summary:

Real Chemistry’s 21GRAMS is looking for an SVP, Group Strategy Director to help establish our growing global network. This role is both strategic and entrepreneurial, combining strategic savvy with business development to expand our presence in key markets. You’ll be one of a few initial key hires helping us unlock the next phase of Real Chemistry’s growth as we work to expand our global footprint outside the US/UK.

In this role you will partner with account and creative leads to help establish a global presence in Canada. You will play a pivotal role in delivering local insights and cultural nuance back to our UK-based International Hub for our largest clients, while also being responsible for driving local market growth across the entirety of our Real Chemistry capabilities – including: Activation, Advertising, Analytics & Insights, Integrated Communications, and Medical Communications.

This position requires a seasoned professional with a deep understanding of global and local market pharmaceutical advertising as well as someone who loves to build, appreciates the whole is greater than the sum of its parts, and fosters cross-functional partnership.

What You’ll Do:

As the SVP, Group Strategy Director, you will be a key leader responsible for establishing a local market presence, delivering local market insights and ensuring cultural nuance is reflected for any UK-based International Hub clients, and partnering with local market account and creative leadership to drive business development. You’ll shape and execute brand strategy to drive growth and enhance brand equity. You will work closely with US- and UK-based executive leadership, UK-based International Hub cross-functional teams, and external partners to develop and implement comprehensive brand strategies that align with our clients’ business objectives and resonate with their target audience. This role will begin as an individual contributor but will scale over time to include recruiting and guiding team members as the local market presence grows.

Responsibilities

1. Establish a local market presence in partnership with local market account and creative leadership
2. Drive local market business development across all Real Chemistry capabilities in partnership with local market account and strategy leadership and Real Chemistry executive leadership
3. Provide local market insights and cross-checks for cultural relevance/nuance to our UK-based International Hub for our largest clients
4. Craft market situation analysis, brand positioning, messaging, and creative briefs that effectively communicate our clients’ brand story and drive business growth
5. Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
6. Help drive to successful launch with impactful engagement strategy, inclusive of journey mapping, content strategy, and comms architecture
7. Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
8. Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
9. Recruit and grow a high-performing team
10. Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Required Skills & Experience

1. Bachelor’s Degree
2. Healthcare (pharmaceutical), global, and local market expertise
3. 10+ years of experience in brand strategy or related roles within advertising, public relations, or marketing
4. A proven track record of developing and implementing successful brand strategies
5. Experience applying global strategy in local markets and/or developing market-specific insights and strategies for local affiliate markets
6. Strong leadership skills with the ability to inspire and motivate cross-functional teams
7. Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
8. Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
9. Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
10. Highly motivated self-starter who enjoys working independently without requiring in-depth direction or supervision
11. Bilingual proficiency in both English as well as local market language(s)

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

Real Chemistry offers a comprehensive benefit program and perks, including subsidized medical, dental, and vision insurance, flexible PTO and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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