Student Communications Specialist

Lethbridge Polytechnic; Lethbridge; On-site; CAD 64,000 - 66,000; Full time

Job summary

Lethbridge Polytechnic in Alberta is seeking a Student Communications Specialist to lead the student communications framework across the full lifecycle. You will manage calendars, coordinate channels, and ensure clear messages for recruitment, retention, and engagement.

You will oversee the MyPolytech portal and serve as the Salesforce CRM SME within the Registrar’s Office & Student Experience, collaborating with departments to optimize messaging strategies and portal content.

Qualifications

• Bachelor’s degree in communications or a related field.
• Four years of relevant communications or digital engagement experience.
• Equivalent combination of education and experience may be considered.
• Strong communication, organization, analytical, and problem-solving skills.
• Experience with digital communication or CRM platforms.

Responsibilities

• Lead and maintain the institution’s student communication plan and annual communication calendar.
• Coordinate clear, accurate, and timely communications across the student lifecycle.
• Draft, edit, and refine student-facing communications to ensure messages are clear, engaging, accessible, and aligned with institutional standards and brand voice.
• Advise departments on target audiences, message timing, communication channels, tone, and frequency.
• Review student communications to reduce duplication and ensure consistency across departments and systems.
• Lead the management of the MyPolytech student portal and related student-facing platforms.
• Coordinate targeted announcements and time-sensitive portal content.
• Monitor portal usage and recommend improvements that support student access and engagement.
• Serve as the Salesforce CRM subject matter expert within the Registrar’s Office & Student Experience.
• Create targeted campaigns, automated workflows, student lists, and event communications.
• Support staff in selecting and using the appropriate communication platform.
• Troubleshoot issues involving audience segmentation, data accuracy, workflows, and campaign delivery.
• Monitor open rates, click-through activity, portal use, chatbot interactions, and other engagement measures.
• Create reports and use results to improve communication strategies, content, timing, and targeting.
• Stay current with student communication, digital engagement, and CRM practices.
• Work with teams across the institution to coordinate student-facing information.
• Provide guidance and training on communication practices and platform use.
• Participate in working groups and provide communication support to academic programs and departments as required.
• Perform other related duties as assigned.

Skills

Strong communication

Organization

Analytical

Problem-solving

Digital engagement

Education

Bachelor’s Degree in communications or related field

Equivalent combination of education and experience

Tools

Salesforce

CRM platforms

Gecko chatbot

MyPolytech portal

Ellucian Self-Service

Job description

Lethbridge Polytechnic is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact [e-mail]. Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.

Position Information

Job Title: Student Communications Specialist

Appointment Type: Full-time Continuing Position

Dates: Full-time Continuing

Hours per week/FTE: 35

Overview Of The Role

The Student Communications Specialist is a key member of the Registrar’s Office & Student Experience. Reporting to the Manager, Scheduling & Student Systems, the position leads institutional student communications and digital engagement across the full student lifecycle.

The specialist manages the student communications framework, including audience segmentation, communication channels, message clarity, tone, timing, and frequency. Core platforms include Salesforce CRM, the MyPolytech student portal, Ellucian Self-Service, the Gecko chatbot, email, SMS, and related communication systems.

The position maintains the institutional student communications calendar and helps ensure communications across systems are coordinated, clear, accurate, and aligned with student needs. The specialist also leads oversight of the student portal experience and serves as the Salesforce CRM subject matter expert within the Registrar’s Office & Student Experience.

Working with departments across the institution, the specialist provides guidance on when, where, and how student messages should be delivered. The position uses engagement data and reporting to assess communication effectiveness and recommend improvements that support student engagement, recruitment, and retention.

Key Accountabilities

Student Communications

• Lead and maintain the institution’s student communication plan and annual communication calendar.
• Coordinate clear, accurate, and timely communications across the student lifecycle.
• Draft, edit, and refine student-facing communications to ensure messages are clear, engaging, accessible, and aligned with institutional standards and brand voice.
• Advise departments on target audiences, message timing, communication channels, tone, and frequency.
• Review student communications to reduce duplication and ensure consistency across departments and systems.

Student Portal & Digital Engagement

• Lead the management of the MyPolytech student portal and related student-facing platforms.
• Coordinate targeted announcements and time-sensitive portal content.
• Monitor portal usage and recommend improvements that support student access and engagement.

CRM & Communication Platforms

• Serve as the Salesforce CRM subject matter expert within the Registrar’s Office & Student Experience.
• Create targeted campaigns, automated workflows, student lists, and event communications.
• Support staff in selecting and using the appropriate communication platform.
• Troubleshoot issues involving audience segmentation, data accuracy, workflows, and campaign delivery.

Reporting & Continuous Improvement

• Monitor open rates, click-through activity, portal use, chatbot interactions, and other engagement measures.
• Create reports and use results to improve communication strategies, content, timing, and targeting.
• Stay current with student communication, digital engagement, and CRM practices.

Collaboration & Support

• Work with teams across the institution to coordinate student-facing information.
• Provide guidance and training on communication practices and platform use.
• Participate in working groups and provide communication support to academic programs and departments as required.
• Perform other related duties as assigned.

Required Qualifications

• Bachelor’s Degree in communications or a related field.
• Four years of relevant communications or digital engagement experience.
• An equivalent combination of education and experience may be considered.
• Strong communication, organization, analytical, and problem-solving skills.
• Experience with digital communication or CRM platforms.

Preferred Qualifications

• Experience with Salesforce, student portals, chatbots, or automated communication tools.
• Experience analyzing digital engagement data.
• Experience working in a post-secondary environment.

Salary AUPE Class Level 11 Step 2 at $64,798.93 per annum

Working Here

Culture of Care

A Culture of Care at Lethbridge Polytechnic embraces a workplace that both protects and empowers employees by creating an environment that promotes psychological, cultural and physical safety. All employees play an important role in building a safe and supportive campus dedicated to learning and growing.

Why choose Lethbridge and Lethbridge Polytechnic

Lethbridge Polytechnic is learner-focused, with an emphasis on experiential and flexible learning experiences and work-integrated learning.

We have a strong connection to our community and the land. We also promote a work environment that supports professional development and employee wellness, including flexible work arrangements and schedules that allow for work-life balance. In addition, we prioritize equity, diversity, and inclusion across all areas of our campus community.

Lethbridge Advantages

Lethbridge offers a relatively low cost of living, with mild winters and sun-filled summers. Outdoor adventures await you in the city’s vast park systems and river valley, and we’re located just an hour and 20 minutes from the mountains. Enjoy the advantages of small-city life while accessing the amenities of a larger city, including arts and culture, sport and recreational facilities, and year-round family-friendly events.

Posting Detail Information

Posting Number P26-00698

Open Date 09/03/2026

Close Date 09/11/2026

Open Until Filled No

Special Instructions to Applicants None

Lethbridge Polytechnic is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact [e-mail]. Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.

Supplemental Questions

• * Please note: To be eligible for a continuing position, you must be a Canadian citizen or permanent resident. Are you a Canadian citizen or permanent resident?
  • Yes
  • No

Documents Needed To Apply

Required Documents

• Cover Letter
• Resume

Optional Documents