Head of Creative Strategy

Clever Digital Marketing; Canada; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Remote-friendly with in-person option

Group Benefits: Medical, Dental,Vision

MacBook provided

Home office budget

Work Abroad Policy

Growth opportunity in Client Success

Culture of performance and ownership

Job summary

Clever Digital Marketing in Canada is seeking a Head of Creative Strategy to build the people, systems, and operating model that turn creative into a repeatable performance advantage across our social and display networks. You will lead Creative Strategy and oversee Creative Execution through the Performance Creative Manager.

This role requires proven experience leading creative strategy, scaling teams, and a strong performance‑marketing mindset.

Qualifications

• Proven experience leading creative strategy or performance creative.
• Experience building or scaling a team, department, or operating system.
• Strong performance‑marketing and commercial understanding.

Responsibilities

• Build and lead CDM’s Creative Strategy function, defining methodologies, standards, and operating system.
• Manage Senior Creative Strategists and the Performance Creative Manager.
• Build systems that turn data into actionable creative direction.
• Create a cross‑account learning system so wins, losses, hypotheses, and insights compound.
• Set and maintain the strategic and creative quality bar across the department.
• Ensure Creative Strategy and Creative Execution scale with quality, capacity, velocity, and feedback loops.
• Build testing frameworks, briefing standards, and learning loops that improve performance.
• Build training, playbooks, and frameworks that improve creative thinking across teams.
• Build AI‑enabled workflows that improve research, analysis, creative intelligence, and decision‑making.
• Partner with Paid Social, CRO, Paid Search, Client Success, and leadership.
• Ensure creative decisions are connected to business outcomes.
• Hire and develop future Creative Strategy talent.

Skills

Creative Strategy

Team Leadership

Performance Marketing

AI in Marketing

Tools

Editing tools

Job description

Head of Creative Strategy

Department: Creative

Employment Type: Full Time

Location: Canada

Description

Why This Role Exists

Creative is one of the biggest levers in scaling our clients’ paid media performance.

We’re looking for a Head of Creative Strategy to build the people, systems, and operating model that turn creative into a repeatable performance advantage across our portfolio, both in social and display networks.

You’ll lead Creative Strategy and oversee Creative Execution through the Performance Creative Manager, ensuring strategy, production, performance, and learning operate as one connected system.

Key Responsibilities

Who We Are

Clever Digital Marketing is a performance marketing agency helping large home improvement companies across the US and Canada grow through Paid Social, Paid Search, CRO, and strategic advising.

We manage a large portfolio of accounts, an in-house creative team, and significant monthly ad spend. As we scale, we're building a stronger creative‑strategy function to help clients find new creative winners — and to turn one‑off learnings into repeatable systems that compound across every account.

Skills, Knowledge and Expertise

What You’ll Do

• Build and lead CDM’s Creative Strategy function, defining the methodologies, standards, and operating system behind how we research, ideate, test, learn, and scale creative.
• Manage Senior Creative Strategists and the Performance Creative Manager.
• Build systems that turn customer, market, and performance data into actionable creative direction.
• Create a cross‑account learning system so wins, losses, hypotheses, and insights compound across the portfolio.
• Set and maintain the strategic and creative quality bar across the department, regularly reviewing work and challenging thinking.
• Ensure Creative Strategy and Creative Execution scale together with the right quality, capacity, velocity, prioritization, and feedback loops.
• Build testing frameworks, briefing standards, and learning loops that improve creative performance and decision‑making.
• Build training, playbooks, and frameworks that improve creative thinking across Media Buyers and Creative.
• Build AI‑enabled workflows that improve research, analysis, creative intelligence, and decision‑making.
• Partner closely with Paid Social, CRO, Paid Search, Client Success, and leadership.
• Ensure creative decisions are connected to business outcomes such as Creative Win Rate, CPL, CPS/CPD, lead quality, COM, and account growth.
• Hire and develop future Creative Strategy talent.

• Proven experience leading creative strategy or performance creative.
• Experience building or scaling a team, department, or operating system.
• Strong performance‑marketing and commercial understanding.
• Strong direct‑response and consumer‑psychology background.
• Experience building creative testing frameworks, learning systems, and standards.
• Experience managing strategists and/or creative‑production teams.
• Strong cross‑functional leadership and ability to drive adoption.
• Strong understanding of AI and how to apply it across a team, not just individually.
• Able to operate at portfolio level while still maintaining a strong account‑level creative quality bar.
• Clear, decisive communicator who can simplify complexity and turn strategy into action.

• Lead generation or high‑ticket services experience.
• Home improvement experience.
• CRO and landing‑page testing familiarity.
• UGC, founder‑led, or spokesperson‑led creative experience.
• Hands‑on familiarity with editing or design tools.

• CDM consistently introduces genuinely new creative ideas instead of recycling the same concepts and formats.
• Creative iterations are more deliberate, strategic, and evidence‑based.
• Media Buyers and editors produce stronger briefs and creative recommendations on their own.
• Learnings are captured, shared, and applied across accounts.
• AI‑supported research and creative workflows are adopted department‑wide.
• CDM has a repeatable creative‑strategy engine that gets stronger with every test.

Benefits

Benefits of Working at CDM

• Competitive base salary + performance‑based bonuses
• Flexible remote work environment with option for in‑person collaboration (Vaughan, ON)
• Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
• Company‑provided MacBook computer
• Home office budget and Clever merch delivery to get you started
• Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
• The chance to shape and grow a high‑performing Client Success team
• A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.