Strategy Director

Williamthomasdigital; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

William Thomas Digital seeks a Strategy Director to lead 1:1 marketing and CRM initiatives, translating insights into briefs for cross-functional teams. You’ll drive discovery through client interviews, shape KPI frameworks, and guide workshops to secure buy-in.

Expect collaboration with Salesforce Marketing Cloud, Oracle Responsys, and other platforms, delivering data-driven strategy across a portfolio of clients.

Qualifications

• 7-9+ years developing 1:1 strategies with a CX or human-first focus.
• Proven experience driving Email Marketing, Digital Messaging or CRM programs, preferably via marketing automation platforms (e.g. SFMC).
• Experience using analytics platforms such as Google Analytics or Adobe Analytics.
• Experience analyzing data, with Power BI/Tableau/Datorama preferred.
• Strong communications skills—able to deliver clear strategy presentations.
• Agency experience preferred.

Responsibilities

• Lead client briefs intake and creation of strategy deliverables for a portfolio of clients.
• Facilitate discovery and stakeholder interviews to clarify objectives and scope.
• Create and facilitate workshops to drive discovery and buy-in.
• Translate objectives into KPI frameworks to evaluate performance.
• Use research tools to discover customer insights and opportunities.
• Analyze quantitative data with a data scientist as needed to develop hypotheses.
• Synthesize strategic recommendations to build or extend 1:1 ecosystems.
• Lead 1:1 journey design and translate content into an experience blueprint for build.
• Prepare presentations articulating client solutions and strategies for all levels.

Skills

1:1 strategy

CRM programs

Analytics proficiency

Strong communications

Agency experience

Tools

Salesforce Marketing Cloud

Power BI

Tableau

Datorama

Job description

Recognized as one of one of Canada's top growing companies and one of the world's fastest growing agencies, William Thomas Digital is building North America’s leading personalization agency and CRM consultancy.

Currently, we’re seeking a Strategy Director to join our award-winning team. We’d love to hear from you!

About William Thomas Digital

Purpose-built to unite Canada’s top technologists, strategists and marketing leaders, our goal as an agency is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients. We focus on marketing that matters, messages that connect, and a rooting in empathy and innovation. Though specialized in digital 1:1 (email, mobile push, SMS, web, app, chat, IOT), our wheelhouse spans any initiative whose end-result is a powerful experience rooted in personalization. We are platform agnostic, channel agnostic, and proud to support some of North America’s biggest and best-loved brands.

At our core, we’re an agency for people who believe in better, who live by their values, and who don’t mind winning a bunch of awards. We think you’d be a great fit.

About the Strategy Director Role

We are seeking a Strategy Director to join our mission. Reporting to the Chief Strategy Officer and working closely with our cross-functional teams, you’ll use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.

You will lead a variety of projects and programs, going deep to understand the market, the customer, the vertical, the brand, and their points of intersection before synthesizing your customer-first recommendations: Within 1:1 or data-driven channels, how can we best attract, engage, build trust, build loyalty – and help the buyer buy?

You will confidently translate strategic insights, pillars and recommendations into briefs and technical requests that inspire big thinking while supporting implementation-to-spec.

And on the other side, you will use your analytical skills to bring clarity to program performance, helping uncover what has worked, with whom, and how we can do better.

Experience we’d like to see:

• 7-9+ years developing 1:1 strategies with a CX or human-first focus, and proven results
• Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. SFMC)
• Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics
• Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
• Strong communications skills- being able to create and effectively deliver clear and compelling strategy presentations.
• Agency experience preferred

What you will do:

• Lead the intake of client briefs and creation of requested strategy deliverables for a portfolio of clients
• Against client briefs facilitate discovery and lead stakeholder interviews as required to clarify business objectives and determine the scope of the opportunity
• As required, create and facilitate internal and/or client workshops to further drive discovery activities and/or work through proposed strategies to facilitate feedback and buy-in
• Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
• Employ a range of second and third-party research tools and tactics to discover or bolster customer insights and opportunities
• Explore and analyze quantitative research and data sets, occasionally working with a data scientist, to evaluate performance, surface key learnings, and / or develop actionable hypotheses
• Synthesize and develop strategic recommendations to build, optimize or extend our clients’ 1:1 marketing ecosystems; distill enterprise-scale client challenges into actionable strategies and solutions
• Lead 1:1 journey design (user flows), translating content, data and personalization strategies into an experience blueprint that can then be picked up by a technologist or solution consultant for build
• Confidently prepare presentations and materials which articulate William Thomas Digital’s client solutions and strategies; Credibly and capably communicate, present and influence all levels of the client organization
• Capably develop a working understanding of the experience opportunities available through Salesforce Marketing Cloud, Oracle Responsys, and / or other leading Marketing Technology platforms.

The successful person will:

• Be a resourceful problem solver
• Be 'experience obsessed'
• Love the rapid pace of an agency environment, working on multiple projects
• Be a confident self-starter who can independently organize and manage activities but who works equally well in a highly collaborative environment
• Proactively learn about our clients’ business and customers
• Be driven to deliver great work as part of a supportive, engaged team

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.