Account Director

William Thomas Digital Inc; Toronto; On-site; CAD 120,000 - 170,000; Full time

Job summary

William Thomas Digital Inc. is seeking an Account Director to lead key client relationships, drive revenue growth, and help deliver world-class, personalized customer experiences. This is a hands-on, strategic, and commercial role that partners with strategists, creatives, and technologists to deliver bold programs.

You’ll be accountable for client success from roadmap through execution, mentoring teams and influencing senior stakeholders to achieve measurable business results.

Qualifications

• 7 to 10 years of client-facing experience in CRM, CX, digital marketing, or consulting.
• Proven track record of growing accounts and delivering measurable impact.
• Experience leading cross-functional teams on high-visibility projects.
• Strong mentorship and team leadership abilities.
• Expertise in CRM, personalization, marketing automation, and data-driven marketing.
• Familiarity with platforms like Salesforce Marketing Cloud, Braze, Adobe, or Bloomreach is a strong asset.
• Commercial mindset with revenue ownership, margin, forecasting, and opportunity development.
• Excellent written and verbal communication; ability to present to senior stakeholders.

Responsibilities

• Lead senior day-to-day client accounts and relationships.
• Forecast and grow revenue for your accounts.
• Identify whitespace opportunities and shape new scopes of work.
• Collaborate with internal teams to craft proposals and business cases.
• Deliver accurate forecasts and maintain healthy margins.
• Communicate clearly across cross-functional teams to execute initiatives.

Skills

Client-facing experience

CRM

CX

Digital marketing

Consulting

Tools

Salesforce Marketing Cloud

Braze

Adobe

Bloomreach

Job description

Account Director

William Thomas Digital (WTD) is seeking an Account Director to lead key client relationships, drive revenue growth, and help deliver world-class, personalized customer experiences.

This is a hands-on, strategic, and commercial role. You’ll build trusted partnerships with senior stakeholders, forecast and grow your clients, and work closely with strategists, creatives, and technologists to bring bold, effective programs to life. You’ll ensure we’re not just meeting expectations but we’re pushing the work forward, making clients successful, and delivering results that matter.

Client success is your north star. You’ll be accountable for the results we deliver, the quality of our work, and the strength of the relationship from roadmap through execution.

About WTD

Recognized as one of North America’s fastest-growing marketing agencies, WTD is on a mission to redefine what’s possible in personalized customer experience. Our team brings together top talent across CRM, marketing automation, data, AI, creative tech, and customer journey design. We’re platform-agnostic, relentlessly creative, and fiercely focused on outcomes.

We design personalized customer experiences powered by creativity, data, and technology with AI at the core. From dynamic lifecycle programs and loyalty ecosystems to intelligent onboarding and agentic platforms that learn, adapt, and act on behalf of the customer, we help brands build stronger relationships and drive measurable business growth. Whether the experience lives in CRM, web, mobile, or beyond, we create connected systems that deliver relevance, value, and scale.

What You’ll Do

Lead Client Relationships

• Serve as the senior day-to-day lead for one or more of WTD’s top client accounts


• Build long-term partnerships by deeply understanding your clients’ business, goals, and customers


• Act as a trusted advisor to VP- and Director-level stakeholders, helping them navigate complexity and make bold, smart decisions


• Guide conversations that matter, from roadmap planning and QBRs to executive check-ins and in-the-moment problem solving

Drive Growth and Revenue

• Own the commercial success of your accounts including revenue, margin, pipeline, and forecasting


• Identify whitespace opportunities, shape new scopes of work, and influence roadmaps that drive business forward


• Collaborate with internal teams to craft proposals, pitches, and business cases that unlock value for both the client and WTD


• Deliver accurate forecasts, ensure healthy margins, and keep a close eye on account performance

Deliver with Excellence

• Ensure all work we deliver is on-brand, on-brief, and drives results whether it’s a major strategic initiative or a day-to-day campaign


• Translate client goals into clear plans and work with cross-functional teams to execute them


• Step in where needed to review deliverables, clarify strategy, help shape messaging, or keep a project on track


• Maintain a high bar for quality, consistency, and momentum

Collaborate Across Teams

• Partner closely with strategists, creatives, technologists, and data specialists to shape integrated solutions that work


• Champion clarity, communication, and shared accountability across every phase of delivery


• Help unblock challenges and create the conditions for teams to do their best work

What You Bring

• 7 to 10 years of experience in a client-facing role at a CRM, CX, digital marketing, or consulting firm


• A proven track record of growing accounts, building client trust, and delivering measurable impact


• Experience leading cross-functional teams and managing complex, high-visibility work


• Good mentorship and team leadership abilities. Ability to mentor and grow team mates earlier in their careers


• Strong understanding of CRM, personalization, marketing automation, and data-driven marketing


• Familiarity with platforms like Salesforce Marketing Cloud, Braze, Adobe, or Bloomreach is a strong asset


• A commercial mindset with a clear understanding of revenue ownership, margin, forecasting, and opportunity development


• Confident communication skills written, verbal, and visual. You can lead a room, defend a point of view, and make the complex simple


• Curiosity, clarity, and a high bias for action

Why This Role, Why WTD

This is a chance to do meaningful work with real impact. Helping ambitious brands deliver smarter, more personalized customer experiences that drive results. You’ll lead client relationships that matter, shape programs that perform, and play a key role in the future of WTD.

You won’t be handed a playbook. You’ll help write it alongside a senior team that values clarity, creativity, and accountability. We move fast, work collaboratively, and push each other to do great work without ego or red tape.

If you’re looking for a role where you can grow, lead, and help build what’s next in personalized CX we’d love to meet you.