Strategy Analyst

Numerator / Market Track, LLC; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Numerator in Toronto is seeking a Strategy Analyst to turn consumer, purchase and survey data into market insights, thought leadership and sales enablement. You’ll collaborate with Marketing, Sales, Client Success, Solutions Consulting and Research to craft evidence-based narratives.

This early-career role emphasizes strong analytical work, storytelling and growth in Canadian consumer intelligence, with exposure to a dynamic market landscape.

Qualifications

• Bachelor’s or Master’s degree in business, economics, marketing, market research, analytics or related discipline.
• Approximately 2-4 years of relevant experience in consumer insights, market research, analytics, consulting or strategy.
• Strong analytical skills and ability to derive conclusions from complex data.
• Excellent written, verbal and visual communication; able to tell evidence-based stories.
• Proficiency in Google Workspace, Excel and PowerPoint; exposure to SQL/Snowflake/Macrobond is a plus.
• Knowledge of Canadian retail, CPG and consumer landscape; experience with consumer data is an asset.
• Curiosity, attention to detail and ability to manage multiple tasks while collaborating cross-functionally.
• Familiarity with AI-powered tools and applying tech to improve outcomes.

Responsibilities

• Analyze purchase, consumer and survey data to identify trends, opportunities.
• Conduct analyses for thought leadership reports, presentations and briefs.
• Develop hypotheses and translate them into evidence-based narratives.
• Translate findings into practical implications and client materials.
• Monitor Canadian retail, CPG and economic developments; contextualize analysis.
• Support marketing, webinars, content, and client or industry presentations.
• Track reach and effectiveness of thought leadership and campaigns; identify improvements.

Skills

Analytical skills

Data analysis

Storytelling with data

Written/verbal communication

Presentation skills

Google Workspace

Excel

PowerPoint

SQL exposure

Snowflake exposure

Macrobond exposure

Canadian retail/CPG knowledge

Team collaboration

Curiosity/attention to detail

AI tools familiarity

Education

Bachelor's or Master's degree

Tools

SQL

Snowflake

Macrobond

Job description

Strategy Analyst

Location: Toronto, ON, Canada

Job Description

At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

The Canadian Commercial Strategy and Growth Enablement team turns Numerator’s data into market intelligence, thought leadership and commercial content that strengthens our position in the Canadian marketplace.

As Strategy Analyst, Canadian Consumer Intelligence and Thought Leadership, you will analyze consumer, purchase, survey and market data to identify emerging trends and explain why they matter. You will contribute to thought leadership, marketing content and sales enablement by developing clear, evidence-based points of view and translating them into compelling stories. This is an early-career role for a strong analyst who is curious about Canadian consumers, comfortable working with data and motivated to grow as an insight storyteller. You will work closely with senior team members and partners across Marketing, Sales, Client Success, Solutions Consulting and Research.

This is an established role within the Canadian Strategy and Solutions team.

How You'll Spend Your Time:

• Analyze Numerator purchase, consumer and survey data to identify meaningful behavioural shifts, category trends and market opportunities.
• Conduct analysis for recurring and event-driven thought leadership reports, presentations, executive briefs and marketing content.
• Develop initial hypotheses and points of view, then refine them with senior team members into clear, evidence-based narratives.
• Translate findings into practical implications and materials for clients, prospects and Numerator’s commercial teams.
• Monitor Canadian retail, CPG, cultural and economic developments and incorporate relevant context into consumer analysis.
• Support B2B marketing, product marketing, webinars, social content, sales materials and selected client or industry presentations.
• Track the reach and effectiveness of thought leadership, campaigns and partnership activities, and identify opportunities to improve future content.

Skills & Requirements:

• A bachelor’s or master’s degree in business, economics, marketing, market research, analytics, social sciences or a related discipline.
• Approximately 2-4 years of relevant experience, including internships, co-op placements or applied graduate research, in consumer insights, market research, analytics, consulting, strategy or thought leadership.
• Strong analytical skills and the ability to work with complex data, identify meaningful patterns and move beyond reporting to conclusions and implications.
• Strong written, verbal and visual communication skills, with the ability to construct a point of view and tell a compelling, evidence-based story.
• Proficiency in Google Workspace, Excel and PowerPoint, with exposure to SQL, Snowflake, Macrobond or similar data and research platforms considered an asset.
• Knowledge of, or strong interest in, the Canadian retail, CPG and consumer landscape.
• Experience with household panel, syndicated, loyalty, survey or other consumer data is an asset.
• Curiosity, attention to detail, sound judgement and the ability to manage multiple assignments while collaborating across functions.
• Familiarity with AI-powered tools and workflows, with an interest in applying emerging technologies to improve productivity, learning and client outcomes.

There is strength in numbers - We are the Numerati

Numerator is 2,000 employees strong. We have the confidence to be real and embrace what makes each Numerati unique. Our diverse experiences, ideas and backgrounds fuel our innovation.

Being part of the Numerati means that we’ll take care of you! From our Recharge Days, maximum flexibility policy, wellness resources for employees and their families, development opportunities and much more - we’re always finding ways to better support, celebrate and accelerate our team.