Strategic Partnerships Account Manager — Sports & Entertainment

Maple Leaf Sports & Entertainment Ltd.; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Bonus

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Benefits package

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking an Account Manager, Partnership Development to drive revenue by building and managing strategic partnerships for MLSE’s portfolio including the Toronto Maple Leafs, Raptors, Toronto FC and Argonauts. You will develop new partner opportunities, craft integrated proposals, and lead cross-functional teams in a hybrid Toronto role.

The ideal candidate has 3–5 years in business development or partnership marketing with strong

Qualifications

• Post-secondary degree or diploma preferred, preferably in a business-related subject area.
• 3-5 years of related and meaningful experience in business development, marketing, strategy, and/or partnership marketing.
• Partnership sales experience is considered a strong asset.
• Self-motivated to set and chase ambitious goals, works well with minimal direction, motivated by results
• Solid comprehension of general marketing and partnership principles and an attitude for client service
• A positive, winning approach, incorporating integrity, confidentiality and discretion
• Deep understanding of new media and a desire to stay current on emerging digital platforms
• Ability to build and maintain professional relationships both internally and externally
• Thrives in a dynamic team environment, with ability to productively handle multiple priorities
• Shown to perform well under pressure; handle multiple priorities at the same time

Responsibilities

• Continually reinvent the status quo and build breakthrough marketing partnerships for new and existing MLSE partners.
• Proactively develop new partnership revenue opportunities through prospecting, existing personal network, marketplace analysis or other means to identify prospective partnership candidates.
• Initiate discussions with potential new partners (client direct & agencies) to understand objectives and budget; able to build strong and trusted relationships with senior clients up to and including C-level.
• Lead client expectations honestly and with integrity.
• Provide thought leadership to partners during ideation phase; develop customized, integrated and creative partnership proposals that demonstrate insight and knowledge of client business, and MLSE’s unique value proposition.
• Lead presentations to new prospects and negotiate partnerships with potential MLSE partners.
• Mobilizing internal cross-functional professionals, leading an internal working team through the development and sales process, both within the MLSE Global Partnerships team and more broadly across the company, creating advocates for new partnerships and unlocking new opportunities.
• Utilize data, research tools to prospect and identify prospects in new categories, to demonstrate how MLSE’s values and properties align with a prospect’s target markets and values.
• Develop a deep and thorough understanding of the partner or prospect’s business and competitive environment, building partnerships that deliver against business objectives for the partner and drive affinity for MLSE’s teams in the marketplace.
• Proactively identify and manage critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise, able to find solutions along with the internal team.
• Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, print and broadcast; equipped with creativity and innovative ideas
• Achieve revenue targets and provides regular status reports.

Education

Post-secondary degree in business

Job description

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking an Account Manager, Partnership Development to drive revenue by building and managing strategic partnerships for MLSE’s portfolio including the Toronto Maple Leafs, Raptors, Toronto FC and Argonauts. You will develop new partner opportunities, craft integrated proposals, and lead cross-functional teams in a hybrid Toronto role.

The ideal candidate has 3–5 years in business development or partnership marketing with strong