Strategic Marketing Lead for Urban Development Initiatives

Calgary Municipal Land Corporation; Calgary; On-site; CAD 75,000 - 90,000; Full time

Job summary

A municipal development corporation in Calgary seeks a Marketing Strategist to manage marketing campaigns and initiatives. The ideal candidate will have 6-8 years of experience in marketing and a degree in communications or marketing. Responsibilities include project management, campaign execution, and developing strategic recommendations based on insights. Familiarity with digital marketing tools and project management software is essential. This role offers an opportunity to contribute to urban development initiatives.

Qualifications

• 6-8 years of relevant marketing or project management experience.
• Experience in construction, design, land or real estate development preferred.
• Basic understanding of SEO best practices.

Responsibilities

• Manage campaigns and ensure timely delivery.
• Develop marketing briefs for cross-department initiatives.
• Execute campaigns and report on performance.

Skills

Project management

Written and verbal communication

Knowledge of social strategy

Analytical skills

Education

Post-secondary degree in marketing or communications

Tools

Microsoft Office

Google Analytics

Google Ads

CMS environments (Squarespace, Sanity)

Project management software (Asana, Monday.com)

Job description

A municipal development corporation in Calgary seeks a Marketing Strategist to manage marketing campaigns and initiatives. The ideal candidate will have 6-8 years of experience in marketing and a degree in communications or marketing. Responsibilities include project management, campaign execution, and developing strategic recommendations based on insights. Familiarity with digital marketing tools and project management software is essential. This role offers an opportunity to contribute to urban development initiatives.