Strategic Marketing Coordinator: B2B & Content

Manulife; Toronto; Hybrid; CAD 74,000 - 123,000; Full time

Job summary

Manulife is seeking an Assistant Marketing Manager to support marketing initiatives across Canada and the U.S., strengthening the longevity leadership position. You will coordinate campaigns, content, events, and sales enablement, working with stakeholders across business segments and external partners.

The role requires strong project management, attention to detail, and the ability to juggle multiple priorities in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing, communications, content marketing, or project management experience, preferably in financial services.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Experience supporting integrated marketing campaigns, content strategies, events, or thought leadership programs.

Responsibilities

• Coordinate and support integrated marketing initiatives that advance Manulife's longevity strategy across business units and markets.
• Partner with stakeholders across multiple business segments, and external organizations to support enterprise priorities and strategic alignment.
• Assist in the development and execution of campaigns, events, thought leadership content, and sales enablement materials that reinforce Manulife's leadership position in longevity.
• Support engagement opportunities that enhance awareness and adoption of longevity-related initiatives among internal and external audiences.

Skills

Project management

Communication

Cross-functional teamwork

Content marketing

Campaign execution

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Content Management Systems

Job description

Manulife is seeking an Assistant Marketing Manager to support marketing initiatives across Canada and the U.S., strengthening the longevity leadership position. You will coordinate campaigns, content, events, and sales enablement, working with stakeholders across business segments and external partners.

The role requires strong project management, attention to detail, and the ability to juggle multiple priorities in a fast-paced environment.