Strategic Marketing Advisor

Cim; Vancouver; On-site; CAD 76,000 - 101,000; Full time

Benefits offered by this job

Dental coverage

Extended health

Pension plan

Vacation and professional development

Job summary

Emily Carr University of Art + Design (ECU) in Vancouver seeks a Strategic Marketing Advisor to lead high-impact marketing campaigns, manage budgets, and align initiatives with ECU's mission. You will collaborate with internal teams and external partners to plan and execute broad campaigns and advancement efforts.

The role emphasizes strategy, ROI analysis, brand development, and cross-department collaboration, with responsibility for guiding messaging, digital strategy, and public engagement

Qualifications

• Bachelor's degree in marketing, communications, business or a related field.
• 5+ years of progressive experience in strategic marketing, campaign development or institutional branding.
• An equivalent combination of education and experience accepted.
• Demonstrated expertise in multi-channel marketing strategies with measurable results.
• Experience in post-secondary, arts or nonprofit sectors is an asset.
• Strong knowledge of strategic marketing principles, including campaign planning, audience segmentation and performance analytics.
• Expertise in digital marketing, CRM, SEO, SEM and data-driven decision making.
• Proficiency in Office 365 applications including Excel, Word, PowerPoint, and SharePoint; experience with Teams/OneDrive.

Responsibilities

• Develops and implements integrated marketing campaigns supporting institutional priorities.
• Supports high-level institutional work including strategic marketing initiatives and advancement campaigns.
• Provides marketing input including messaging guidance and branding advice in confidential briefings.
• Leads ECU brand awareness campaign with KPI-driven planning and executive oversight.
• Manages marketing budgets for strategic campaigns and resource allocation.
• Ensures timely deployment of campaign components with internal partners.
• Creates post-campaign analytics reports including ROI and cost-performance metrics.
• Shaping student recruitment strategies and supporting tuition revenue objectives.
• Conducts research to support campaign planning and decision-making aligned with ECU goals.
• Collaborates with internal and external partners to align marketing efforts with shared goals.
• Builds relationships with external agencies and vendors for high-quality marketing solutions.
• Maintains consistent ECU brand identity across channels and campaigns.
• Supports digital strategy and social platforms during labor disruptions and sensitive situations.
• Keeps informed on marketing trends and best practices for continuous improvement.
• Advances JEDI goals within marketing practice and ECU priorities.

Skills

Strategic marketing

Campaign development

Brand development

Analytics / ROI

Cross-functional collaboration

Education

Bachelor's degree in marketing/communications/business

Tools

Office 365

SharePoint

Teams

Job description

Permanent Full-Time Excluded Position

8:30am to 4:30pm / Monday to Friday
Grade 8 ($76,023 to $101,364 per annum)

ABOUT EMILY CARR UNIVERSITY OF ART + DESIGN

Situated on unceded, traditional and ancestral xmθkym (Musqueam), Swxwú7mesh Úxwumixw (Squamish), and slilwta (Tsleil-Waututh) territories in Vancouver, Canada, Emily Carr University of Art + Design (ECU) is where creativity meets practice. Ranked among the world's top 30 universities for art and design (QS 2024), ECU is recognized globally for its hands-on, practice-based teaching and learning environment that equips students to experiment, take risks and drive innovation.

Since 1925, ECU has championed bold ideas and emerging talent through a close-knit, studio-intensive setting that connects students with award-winning faculty, cutting-edge facilities, and real-world opportunities. Today, ECU serves more than 2,400 undergraduate and graduate students, along with thousands more through continuing studies, contributing to Canada's cultural and creative sectors and shaping the future of art, media, design and research.

Having marked our centennial in 2025, ECU continues to ask what art and design can make possible.100 years in the making, we are shaping what comes next.

ABOUT THE ROLE

As a key member of Emily Carr University's Communications + Marketing team, the Strategic Marketing Advisor plays a pivotal role in managing and executing high-impact marketing initiatives. Reporting to the Manager, Marketing, the Strategic Marketing Advisor collaborates with team members to plan, coordinate, and implement broad institutional marketing campaigns, strategic marketing initiatives and advancement efforts and manages substantial marketing budgets for strategic campaigns.

This position focuses on higher-level planning, strategy alignment and collaboration with internal and external partners. The role requires a proactive approach to managing campaigns and initiatives and making informed financial decisions regarding resource allocation, in consultation with the Executive Director, Communications, Marketing + Public Affairs and Manager, Marketing to ensure alignment with ECU's mission, vision and strategic priorities.

BENEFITS OF JOINING THE EMILY CARR COMMUNITY

• Enrollment in a comprehensive benefits package, including Dental Coverage, Extended Health, Disability Coverage and Life Insurance.
• Membership in the College Pension Plan.
• Competitive vacation and Professional Development benefits.

TYPICAL DUTIES:

1. Develops and implements integrated marketing campaigns that support institutional priorities, including special projects, student recruitment and public engagement.
2. Supports high-level institutional work, including strategic marketing initiatives, advancement campaigns, ECU's digital strategy, brand development efforts and cross-departmental marketing projects.
3. Provides marketing input including but not limited to strategic recommendations, messaging guidance and branding advice in confidential briefings on sensitive matters such as budget, labour relations, staffing changes, and legal issues.
4. Leads the management of the ECU brand awareness campaign in collaboration with the Executive Director, contributing to campaign ideation and providing strategic recommendations based on KPIs to enhance impact and optimize performance. Final decision-making for the campaign rests with the Executive Director.
5. Manages the marketing budget for the university's strategic brand awareness campaigns, making informed financial decisions to optimize resource allocation.
6. Works closely with the Manager, Marketing and Marketing Officer to ensure tactical components of campaigns are implemented within timelines.
7. Creates post-campaign analytics reports that include ROI and cost-performance metrics to guide budget planning and supports unit planning and cross-departmental collaboration.
8. Provides oversight and strategic direction on ECU brand awareness campaigns, shaping student recruitment strategies, that directly impact tuition revenue.
9. Conducts research and analysis to support campaign planning and decision-making, ensuring initiatives align with ECU's overarching goals and strategic priorities.
10. Act as a key collaborator within the Communications + Marketing team, working with internal partners to understand their objectives and align marketing efforts to achieve shared goals.
11. Build relationships with external partners, agencies and vendors to deliver high-quality marketing solutions.
12. Support the consistent application of ECU's brand identity and messaging across all marketing channels and campaigns.
13. Supports with maintaining ECU's digital strategy and social media platforms during labor disruptions and other sensitive situations, ensuring alignment with institutional priorities and confidentiality requirements.
14. Stays informed about marketing trends, industry best practices and emerging opportunities to make recommendations for continuous improvement.
15. Fosters a culture of Justice, Equity, Diversity, and Inclusion (JEDI) by remaining current in JEDI trends that impact their field of work and make recommendations to the Manager, Marketing, for improvements in support of the ECU community, and the strategic goals of the University.
16. Performs other related duties as required.

• Bachelor's degree in marketing, communications, business or a related field.
• 5+ years of progressive experience in strategic marketing, campaign development or institutional branding.
• Or an equivalent combination of education and experience.
• Demonstrated expertise in managing and executing multi-channel marketing strategies and initiatives with measurable results.
• Experience in post-secondary, arts or nonprofit sectors is an asset.
• Strong knowledge of strategic marketing principles, including campaign planning, audience segmentation and performance analytics.
• Expertise in digital marketing, CRM, SEO, SEM and data-driven decision-making.
• Proficiency in Office 365 applications, including Excel, Word, PowerPoint, and SharePoint and effectively utilize collaboration tools such as Teams and OneDrive
• Exceptional collaboration skills with the ability to work closely with a variety of internal and external partners.
• Strong problem-solving, critical thinking and project management skills.
• Ability to balance strategic vision with hands-on campaign execution and support.
• Proficiency in project management tools and platforms.
• Demonstrated commitment to justice, equity, diversity, inclusion, and reconciliation.
• Excellent verbal and written communication skills, including the ability to craft compelling marketing messages.