Marketing Coordinator

United Way British Columbia; Victoria; Hybrid; CAD 74,000 - 90,000; Full time

Job summary

United Way BC is seeking a Marketing Coordinator to drive direct mail and email solicitations, steward donor relationships, and grow the individual donor base through local partnerships and community engagement.

You will support brand marketing, plan campaigns, coordinate materials, and collaborate with the team to ensure a consistent donor experience across channels. Hybrid work and events are part of the role.

Qualifications

• Post-secondary 2-year or higher in marketing, communications, fundraising or related field.
• Minimum 3 years of hands-on marketing experience with donor communications.
• Experience coordinating production timelines with external vendors.

Responsibilities

• Write email and direct mail solicitation appeals for the individual giving program.
• Build and maintain the annual donor appeal calendar with cadence and sequencing.
• Coordinate direct mail production and fulfillment with vendors and create stewardship communications.
• Identify donor growth opportunities and build local partnerships and community engagement.
• Support brand and marketing requests and ensure on-brand materials across channels.

Skills

Written communication

Relationship building

Graphic design

Organization

Outbound calls

Attention to detail

Collaborative

Education

Post-secondary 2-year marketing/communications degree

Tools

Canva

Job description

UNITED WAY BC IS PROUD TO BE RECOGNIZED AS ONE OFCANADA'S TOP 100 EMPLOYERS FOR 2026!

ABOUT US – WHY WE’RE HERE:

Across British Columbia, communities are facing urgent and complex social challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province — including Indigenous communities whose territories we live and work on. From Vancouver Island to the Lower Mainland, and across the Thompson Nicola Cariboo, Southern Interior, Trail and District, and East Kootenay regions, we walk alongside communities to create meaningful and equitable change.

Our missionis to strengthen vital connections that support people in need in our communities.

Our visionis to create a healthy, caring and inclusive community.

How do we deliver on our mission and vision – by delivering resources and support for those who need it most, and by living our values of being collaborative, compassionate, strategic, responsive, accountable, and inspiring.

For a more in-depth to look into our work and programs, please visit:www.uwbc.ca.

ABOUT YOU

You are a marketing professional who thrives on variety and is comfortable moving between disciplines, from writing and production to brand stewardship to relationship-building and community engagement. You bring solid, well-rounded marketing fundamentals and are as comfortable executing structured, deadline-driven work as you are pursuing open-ended, self-directed opportunities.

You bring at least three (3) years of recent, hands-on experience across marketing, communications, or fundraising, with demonstrated ability to drive campaigns to increase funds and support brand awareness an ability to identify opportunities and engage with external partners. You are resourceful and comfortable wearing multiple hats in a small team environment.

You bring strong marketing skills alongside genuine curiosity about local partnerships, in-person engagement, and grassroots donor growth opportunities. You are comfortable balancing structured production deadlines (solicitation and stewardship mailings, appeal calendar planning) with open-ended relationship and business development work (partnerships, community activation, brand support).

ABOUT THIS ROLE

Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's individual donor base through local partnerships, community-based engagement, and grassroots fundraising opportunities. Work within stewardship strategy and standards to ensure a consistent donor voice and experience across direct mail and digital channels

The role also provides brand and marketing support across the organization, working within established strategies and priorities. This position collaborates closely with other members of the Marketing team to ensure a consistent donor experience across all individual giving channels.

This role requires broad marketing competency across writing, production, brand, and donor growth, applied flexibly as organizational priorities shift, and is suited to someone who can shift comfortably between focused writing and production work and outward-facing relationship building, motivated by growing UWBC's reach in new, low-cost, and creative ways.

DUTIES & RESPONSIBILITIES

Direct Mail and Email Solicitation

• Write email and direct mail solicitation appeals across the individual giving program, and contribute ideas on content topics and messaging direction
• Build and maintain the annual individual giving appeal calendar, proposing cadence and sequencing across email and direct mail, in alignment with digital execution and stewardship timing
• Support testing of email and direct mail content, including subject lines, messaging, and calls to action, to inform ongoing optimization
• Coordinate direct mail production and fulfillment with external vendors, including proofs, timelines, and quantities
• Create direct mail donor stewardship communications, including thank-you letters, impact updates, and phone outreach

Donor Growth

• Identify, develop, and manage donor growth initiatives for individual donors, which may include retail or point-of-sale giving, grassroots and peer-driven fundraising, and community-based engagement
• Support lead generation initiatives, including events and local or community channels, in coordination with digital acquisition efforts
• Identify and pursue cause marketing opportunities with local and regional businesses
• Proactively build and maintain a pipeline of local partnership opportunities on an ongoing basis
• Track and report on outcomes across donor growth initiatives and partnerships

Brand and Marketing Support

• Support organizational marketing requests, including materials, signage, asset review
• Support with execution of advertising, promotions and marketing plans
• Maintain a calendar of brand and marketing activities across the organization to support coordination and visibility of non-appeal marketing work
• Design or coordinate promotional materials such as flyers, brochures, signs, digital graphics, advertisements, and event materials
• Plan and coordinate events as needed in support of brand and donor engagement
• Participate in reviewing marketing materials produced across the organization for compliance with UWBC brand guidelines
• Develop, maintain and update branded assets, collateral, and other inventory

General

• Track marketing performance using analytics, engagement metrics, trends, and campaign results
• Assists at special events as required. May participate in community engagement or fundraising activities
• Liaise with United Way Canada (UWCC) as required
• Performs other duties as required

QUALIFICATIONS & REQUIREMENTS

Education

• Post-secondary 2-year diploma or degree in marketing, communications, fundraising, or a related field, or an equivalent combination of education and experience

Experience

• Minimum 3 years of recent, hands‑on experience in marketing
• Demonstrated experience writing persuasive donor‑facing content, including solicitation and stewardship communications
• Experience coordinating production timelines and deliverables with external vendors, ideally in a direct mail or print environment
• Experience developing community, retail, or business partnerships is an asset
• Experience with donor or customer stewardship communications, including phone‑based outreach, is an asset
• Experience in a nonprofit or fundraising environment is an asset

Skills

• Strong written communication skills, with the ability to write clear, persuasive, on‑brand donor communications across formats for different audiences
• Comfortable initiating and building new relationships with local businesses, community partners, and donors
• Experience using Canva or other graphic design tools
• Strong organizational skills, with the ability to manage concurrent production deadlines and open‑ended relationship‑building work
• Comfortable making outbound phone calls to donors
• Strong attention to detail and quality assurance discipline, particularly for brand consistency
• Ability to navigate ambiguity, particularly in donor growth and partnership work without a defined program budget
• Collaborative team player who communicates clearly and works effectively across the Marketing team

WORKING CONDITIONS

• Some hours outside of standard business hours may be required to support events, partnership activities, appeal deadlines, or other related activities, approximately once per quarter.
• Hybrid work environment with occasional travel to United Way BC offices and community locations

CHARACTERISTICS

• A commitment to building healthy, caring, and inclusive communities, internally and externally.
• Embodying the organization's core values to be collaborative, compassionate, strategic, responsive, accountable, and inspiring
• Ability to navigate ambiguity and comfortably operate in it
• Drive to succeed as an individual and as a team member
• Genuine curiosity and initiative in identifying new donor growth and partnership opportunities
• Proactive, energetic approach to their work: someone who brings ideas and takes initiative without being asked
• Comfortable balancing structured writing and production work with open‑ended relationship building

At UWBC, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, programs, donors, and the communities we live and work in. At UWBC, we encourage all applicants regardless of age, sex, gender identity, colour, religion, sexual orientation, or any other basis to apply.

Don’t meet every single requirement? Studies have shown that women, people of colour and indigenous people are less likely to apply to roles unless they meet every qualification. At UWBC, we are dedicated to Justice, Equity, Diversity, and Inclusion, so if you are excited about this role, but your experience and qualifications are not perfectly aligned, we still encourage you to apply. You may be just the right candidate for this, or other roles.

This is a bargaining unit role with CUPE Local 1760. This position is at pay grade 36, which is $82,100.20.annually.

Candidates must live within 80 KMs (commuting distance) from our office as this position is currently a hybrid role and office attendance is required.