Strategic Content Coordinator

WP Millworks; Vaughan; Hybrid; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Strategic Content Coordinator to lead content acquisition efforts. This role offers the chance to engage with influencers and customers, manage partnerships, and optimize content strategies across digital platforms. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for building relationships. Join a dynamic team in a fast-growing e-commerce environment where your creativity and strategic thinking will help shape the brand's content narrative and drive customer engagement. If you're ready to make an impact, we want to hear from you!

Benefits

Career advancement opportunities

Flexible work arrangements

Dynamic work environment

Competitive compensation

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Strong understanding of social media platforms and content trends.

Responsibilities

• Identify and build relationships with UGC creators and influencers.
• Develop content acquisition strategies and manage partnerships.
• Track content performance and optimize engagement rates.

Skills

Content Strategy

Social Media Management

Influencer Marketing

Customer Engagement

Project Management

Communication Skills

Data Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Tools

Influencer Marketing Tools

Job description

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Company Overview:

WP Millworks is a fast-growing, Canadian-based e-commerce company specializing in manufacturing high-quality wood paneling, siding, and wood decor products. We sell directly to consumers as well as to a network of designers, architects, builders, and home professionals. Our success is driven by a team of passionate, high-energy individuals who are dedicated to quality craftsmanship and exceptional customer satisfaction. As we continue to expand, we are focused on strengthening our brand presence and engaging with our community through compelling content and strategic partnerships.

We are looking for a highly organized and creative Strategic Content Coordinator to take the lead in sourcing, managing, and optimizing user-generated content (UGC), influencer collaborations, customer interactions, and affiliate partnerships. If you have a passion for digital content strategy, social media, influencer marketing, customer engagement, and building relationships with creators, we’d love to hear from you!

Position Summary:

The Strategic Content Coordinator will be responsible for acquiring and managing high-quality content for the company’s promotional and marketing efforts. This includes forming partnerships with UGC creators, influencers, affiliates, and customers to source compelling, brand-aligned content for campaigns across digital and social platforms. The role is highly outward-facing, requiring excellent communication skills to coordinate with customers, creators, and partners to obtain valuable content that showcases our products and brand story.

Key Responsibilities:

1. Identify, engage, and build relationships with UGC creators, influencers, affiliates, and customers to acquire high-quality content.
2. Develop and implement content acquisition strategies through direct customer engagement, partnerships, and product-related projects.
3. Coordinate with customers who use our products to gather testimonials, case studies, and visual content for promotional use.
4. Negotiate partnership agreements and contracts with influencers, content creators, and affiliates.
5. Manage content licensing, ensuring all obtained content adheres to brand guidelines and legal requirements.
6. Collaborate with the marketing team to align influencer, affiliate, and customer-generated content with brand campaigns.
7. Track and analyze content performance to optimize strategy and improve engagement rates.
8. Research industry trends and competitor strategies to stay ahead of content and influencer marketing trends.
9. Maintain a content library, ensuring all assets are properly categorized and readily available for use.
10. Coordinate content requests and needs across various departments, ensuring timely delivery of assets.
11. Provide reporting and insights on content performance, campaign effectiveness, and partnership impact.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
2. Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and digital content trends.
3. Experience negotiating contracts and managing relationships with content creators, affiliates, and customers.
4. Excellent communication, organization, and project management skills.
5. Ability to engage and build relationships with customers to acquire testimonials, visual content, and feedback.
6. Knowledge of content licensing, rights management, and influencer marketing tools is a plus.
7. Ability to analyze data and metrics to inform content strategy decisions.
8. Creative mindset with a strong eye for visual storytelling and brand aesthetics.

What We Offer:

1. A dynamic and collaborative work environment in a fast-growing industry.
2. The opportunity to shape and grow the company’s content acquisition strategy.
3. Career advancement opportunities and professional growth.
4. Competitive compensation and flexible work arrangements, including remote work potential.

How to Apply:

If you are passionate about content, digital marketing, and influencer partnerships, we want to hear from you! Please submit your resume, along with a portfolio or examples of past content acquisition and partnership work.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Wood Product Manufacturing