Staff Product Designer

HelloFresh; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

HelloFresh is looking for a visionary Staff Product Designer to shape their new vertical in vitamins and supplements. You will enhance customer experiences, drive strategic design initiatives, and collaborate across teams to turn data insights into impactful designs in a flexible hybrid environment.

Benefits

75% discount on meal kits

Health & Dental benefits

Generous vacation and PTO

Parental leave top-up program

Career progression support

Flexible hybrid work option

Diversity & Inclusion initiatives

Team socials

Qualifications

• Extensive background in product design focused on conversion.
• Deep expertise in A/B testing and design improvement.
• Experience in fast-paced, high-growth environments.

Responsibilities

• Own and refine user journeys for acquisition and retention.
• Drive strategic design initiatives and innovation.
• Collaborate across teams to enhance user experiences.

Skills

B2C Product Design

Conversion Optimization

A/B Testing

Design Systems

Collaboration

Job description

(14 Month Contract)

S'more about the team

HelloFresh is seeking a visionary Staff Product Designer to join our TAM team and own an entire new vertical of vitamins and supplements End-to-End. As a key player in driving conversion optimization as well as building new experiences for our active users, you will craft seamless, intuitive, and data-driven experiences that turn opportunities into loyal customers. This is your chance to shape the future of a brand and fuel HelloFresh’s continued growth in an experiment-driven, fast-paced environment.

Lettuce share what this role will be responsible for

• Elevate end-to-end Experiences: Own and refine the entire customer journey, with a focus on acquisition and retention of users. You’ll design seamless, intuitive experiences that clearly communicate our product’s value, empowering customers to confidently engage and make informed decisions when signing up and using our offerings.
• Drive Strategic Design & Innovation: Shape and execute the long-term design roadmap for HelloFresh’s vitamin & supplement business, while continually delivering tactical, iterative improvements that immediately impact business outcomes.
• Lead Experimentation & Insights: Collaborate with cross-functional teams (Product, Engineering, Data, Marketing) to design and implement high-impact experiments. Use data and analytics to inform design decisions, continuously testing hypotheses to enhance and personalize the user journey.
• Enhance Design Quality: Lead UI improvements that elevate the quality of our visual and interaction design and create a more intuitive and efficient experience.
• Collaborate cross-Functionally: Work closely with Executive stakeholders, Product Owners, Engineers, Marketing, and other Designers to align on customer needs, business goals, and technical feasibility.
• Design for a Multi-Brand Ecosystem: Create modular, tailored flows that cater to the unique identities of our various brands, customer purchase intents, and levels of product awareness. You’ll deliver experiences that resonate deeply with diverse audiences, ensuring relevance and personalization at every touchpoint.

Sound a-peeling? Here's what we're looking for

• Proven Experience in B2C Product Design: Extensive background in product design with a strong focus on conversion optimization and demonstrated success in creating impactful, customer-centered designs in fast-paced, high-growth environments.
• Experimentation Mastery: Deep expertise in A/B testing and experimentation, with the ability to turn data insights into actionable design improvements quickly and efficiently.
• Strategic Thinker & Doer: You’re equally comfortable setting a vision and executing against it, balancing big-picture strategic thinking with attention to design detail. You know how to drive immediate impact while building towards long-term goals.
• Fluency in Design Systems: Experience working with and contributing to design systems, with a strong understanding of information architecture, content hierarchy, and UI/UX standards.
• Global Collaboration Skills: Excellent communication skills, with the ability to articulate complex design solutions and collaborate with international teams (across New York, Toronto, Berlin, Manila) in a dynamic, multi-time-zone environment.
• Adaptability & Growth Mindset: You thrive in fast-paced environments, embrace change, and are eager to push the boundaries of what’s possible in conversion design.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID