Sr. UI/UX Designer

TRU; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

100% employer paid benefits

Remote work-from-home arrangement

Team events

Job summary

Tru Inc. is seeking a Senior UX/UI Designer & Experience Lead to bridge customer experience, design, and technology. You will lead UX thinking, engage with clients, and translate complex business requirements into intuitive, technically feasible digital experiences.

Located in the Greater Toronto Area, this hybrid role requires occasional travel to client sites or conferences. You will lead discovery to delivery, work with developers, and guide our design team across projects.

Qualifications

• Minimum 5 years in UX/UI or digital product design.
• Strong client-facing communication and storytelling.
• Experience leading UX workshops and stakeholder discussions.
• Understanding of UX architecture and interaction design.
• Technical understanding of HTML/CSS and responsive design.
• Advanced Figma skills and design systems experience.
• Experience with complex websites/ecommerce.
• Ability to independently lead UX workstreams.

Responsibilities

• Lead UX strategy, customer journeys, information architecture and user flows.
• Facilitate client workshops, present design recommendations and articulate UX decisions.
• Collaborate with Technical leads, Development teams, and Program managers to meet timelines and tech constraints.
• Translate business requirements into wireframes, prototypes and high-fidelity designs.
• Work with developers to validate feasibility and platform constraints.
• Guide the global design team and maintain design quality across projects.
• Support design systems, accessibility and development handoffs.
• Contribute to UX studies and biometric testing for clients.

Skills

Client-facing communication

UX workshops

UX architecture

HTML/CSS understanding

Figma

Design systems

Tools

CMS platforms

Job description

Job Title: Senior UX/UI Designer & Experience Lead

Work Type:- Full Time

Work Mode:- Hybrid

Tru Inc. is seeking Senior UX/UI Designer & Experience Lead. We have one (1) permanent position available for an immediate start.

About Us:-

At Tru, we are more than just a technology agency we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, ecommerce engines, and innovative solutions, we help businesses thrive in the digital era.

Position Overview:-

We’re looking for a Senior UX/UI Designer & Experience Lead who bridges customer experience, design and technology. You’ll lead UX thinking, confidently engage with clients and translate complex business requirements into intuitive, technically feasible digital experiences.

Location:-

This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.

What You'll Do

Lead the work, from discovery to delivery:-

• Lead UX strategy, customer journeys, information architecture and user flows.
• Facilitate client workshops, present design recommendations and confidently articulate UX decisions.
• Work directly with Technical leads, Development teams, and Program managers to accommodate tech restrictions and support project timelines
• Translate business requirements into wireframes, prototypes and high-fidelity designs.
• Collaborate with developers to validate technical feasibility and platform constraints.
• Guide our global design team and maintain design quality across projects.
• Support design systems, accessibility and development handoffs.
• Propose, participate in, and support UX studies and biometric testing for clients.

What We're Looking For

Craft, clarity and client confidence:-

• 5+ years of UX/UI or digital product design experience.
• Strong client-facing communication, presentation and storytelling skills.
• Experience leading UX workshops and stakeholder discussions.
• Strong understanding of UX architecture, interaction design and customer experience.
• Technical understanding of HTML/CSS, responsive design, CMS platforms and integrations.
• Advanced Figma skills and experience with design systems.
• Experience with complex websites, eCommerce, or digital platforms.
• Ability to independently lead UX workstreams from discovery to delivery.

AI Integrgation

Design for AI, from idea to integration:-

• Experience designing AI-enabled features such as conversational
• assistants, smart search, personalization, or recommendations.
• Ability to map where AI fits in a customer journey, including inputs,
• outputs, edge cases, error states, and handoff to a human.
• Experience working with developers and data teams to define how AI connects to existing platforms (CMS, CRM, eCommerce) and what data it needs.
• Practical use of AI tools in your own design process, such as research synthesis, content drafts, or rapid prototyping, with clear judgment on when not to use them.
• Understanding of responsible AI in UX: transparency, user consent, accessibility, and reviewing AI outputs for accuracy and bias.
• Ability to explain AI capabilities and limitations to clients in plain language and set realistic expectations.

Salary Range:- $70,000- $90,000

Working at Tru:-

At Tru, we put people first. We take pride in building a culture that stands out for its courage, entrepreneurial culture, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer paid benefits package with a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work.

At Tru, we are a family and our embraced values at Tru are:

• You Talk, We Listen
• Integrity at Our Core
• Quality as Standard
• Delivered On Time

Join us and be part of a team that makes a tangible impact in the digital world!

Required Skills

Honesty Verbal Skills Productivity/ Dependability Dependability Job Knowledge Creativity Problem Solving Team Collaboration Intergrity