Sr. Technical Analyst, MarTech

Manulife Financial; Toronto; Hybrid; CAD 74,000 - 123,000; Full time

Job summary

Manulife Financial is seeking a MarTech Sr. Technical Analyst to support tagging, analytics governance, and Adobe Marketing technology integration across our U.S. and global platforms.

You will collaborate with digital channel owners and IT to drive standardized tagging and data extraction. You will implement tagging architectures for Adobe Analytics, AEP, and related tools, develop data layer specifications, and ensure compliance with privacy controls.

Qualifications

• 5+ years in tagging, analytics, AEM implementation, or related practices.
• Strong JavaScript, HTML, and CSS for tagging and analytics logic.
• Hands-on experience with Adobe Launch and tagging architectures.
• Experience with CDP, especially Adobe Experience Platform.
• Experience building Adobe Analytics reports and dashboards.
• Production experience in analytics tech and digital measurement.

Responsibilities

• Support the implementation, configuration, and maintenance of digital analytics tools and Adobe Marketing technologies.
• Collaborate with digital channel owners to ensure proper tagging and tracking across web and mobile apps.
• Partner with IT to define analytics requirements and support continuous enhancements.
• Establish standardized tagging methodologies, data layer specs, and analytics best practices.
• Drive operational efficiency by streamlining analytics implementation processes.
• Stay at the forefront of digital analytics trends and opportunities for enhancement.
• Work cross-functionally with Digital Marketing, CDP Activation, SEO, Demand Gen, and Measurement teams.
• Provide guidance on tagging solutions, data integration models, and governance frameworks.
• Ensure tagging architecture informs IT-led platform decisions for data extraction.
• Validate, troubleshoot, and optimize tagging implementations for data accuracy.
• Support OneTrust privacy compliance integrations and tagging logic.
• Contribute to AI optimization and instrumentation for analytics and training data.

Skills

Tagging & Analytics

JavaScript

HTML/CSS

Digital analytics governance

Cross-functional collaboration

Education

Bachelor's degree in engineering, computer science, or IT-related field

Tools

Adobe Launch

Adobe Target

Adobe Web SDK

Adobe Experience Platform (AEP)

Job description

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement.The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

• Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulifebusinesses.
• Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.
• Partner with IT teams throughout development cycles to define analytics requirements,validatedeployments, and support continuous enhancements aligned with measurement andMarTechneeds.
• Establish andmaintainstandardized tagging methodologies, data layer specifications, and enterprise analytics best practices.
• Drive operational efficiency by streamlining analytics implementation processes across multiple business units.
• Stay at the forefront of digital analytics implementation trends, proactively exploring opportunities to enhance data collection, personalization, and activation capabilities.
• Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights to ensure cohesive data strategies.
• Provideexpert guidance on tagging solutions, data integration models, and digital analytics governance frameworks.
• Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction within Adobe Analytics, AEP, and related platforms.
• Validate, troubleshoot, andoptimizetagging and analytics implementations to ensure data accuracy, consistency, and integrity.
• SupportOneTrustcompliance requirements, including cookie consent integrations, privacy‑based conditional firing logic, and ensuring analytics andMarTechsolutionscomply withglobal data privacy standards.
• Contribute to AI optimization, helping ensure digital experiences (e.g., AI‑agent tools, audits) are properly instrumented for analytics, training data capture, and performance insights.
• Develop andmaintaindocumentation including tagging requirements, analytics implementation guides, and data governance standards.

Required Qualifications

• Bachelor’s degree in engineering, computer science, or IT-related field
• 5+ years of experience in Tagging, Analytics, AEM implementation, Tagmanagementor relatedpractices
• Strongproficiencyin JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.
• Hands‑on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.
• Expertisein data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.
• Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.
• Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.
• Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.
• Ability to build,maintain, andoptimizeAdobe Analytics reports and dashboards to support business reporting needs.
• Strong capability to troubleshoot,validate, andoptimizetagging and analytics implementations to ensure data accuracy and integrity.
• Experience in production environments involving analytics technology, digital measurement, and tagging strategies.
• Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.
• Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.
• Strong interpersonal skills, communication abilities, critical thinking, and time‑management capabilities.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

關於宏利和恒康

宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽https://www.manulifeim.com/institutional/tw/en。

宏利是平等機會僱主

在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。

我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。申請過程中如需協助，請聯絡 [e-mail]。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

混合式

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.