Sr Specialist, Digital Content (Contract 18 Months)

Definity; Southwestern Ontario; On-site; CAD 74,000 - 124,000; Full time

Job summary

Definity Financial Corporation is seeking a Sr. Specialist, Content Marketing to drive brand awareness through compelling content for our digital channels.

You’ll collaborate across Marketing & Communication and work with SEO/AEO Strategy, Web Experience, Design, Social Media, and PR teams to deliver high-impact content. You will craft blog posts, website pages, infographics, white papers, and thought leadership pieces, while optimizing for search and audience engagement.

Qualifications

• University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field.
• Minimum 5 years of progressive, professional experience in writing or content marketing.
• Strong writing, editing, and communication skills across formats.
• Experience with large-scale integrated campaigns.
• Experience with web/mobile content optimization and SEO.
• Experience with SEO, GEO, AEO.

Responsibilities

• Write high-quality content for digital properties including blog posts, website pages, infographics, white papers, thought leadership, social media, and video.
• Conceptualize, research, and create compelling content that educates and inspires our audiences to take action and is written strategically for search and AI engines.
• Work with colleagues across our Marketing & Communication team and internal subject matter experts to produce accurate, relevant copy.
• Identify and repurpose high-value content to target different audiences and mediums, make recommendations on channels and assets that will deliver the most impact.
• Edit content from internal and external contributors, ensuring our tone and the quality of our content meet corporate brand standards.
• Review available data/reports related to our content and adapt and optimize.

Skills

Writing skills

Editing

Communication

Content marketing

Research

SEO knowledge

Education

Bachelor's/College degree in relevant field

Tools

SEO tools

Job description

The Opportunity

Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.

Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Content Marketing will play an instrumental role in our team’s mission to drive brand awareness for Definity Insurance through content development for our digital channels. The successful candidate will work closely with Content Marketing and SEO/AEO Strategy and will collaborate with our Web Experience, Design, Communication, Social Media, and PR team members.

What to Expect

• Write high-quality content for digital properties, including blog posts, website page content, infographics, white papers, thought leadership, social media, video
• Conceptualize, research, and create compelling content that educates and inspires our audiences to take action and is written strategically for search and AI engines
• Work with colleagues across our Marketing & Communication team and internal subject matter experts to produce accurate, relevant copy
• Identify and repurpose high-value content to target different audiences and mediums, make recommendations on channels and assets that will deliver the most impact
• Edit content from internal and external contributors, ensuring our tone and the quality of our content meet corporate brand standards
• Review available data/reports related to our content and adapt and optimize

What you bring

• Strong writing, editing, and communication skills for a variety of content types, such as web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
• University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
• A minimum of 5 years of progressive, professional experience in a writing, content writing, or content marketing role
• Strong organization and problem-solving skills
• Experience in developing content for large-scale, integrated campaigns
• Proven ability to develop content through deep consumer understanding and strong data analysis
• Experience optimizing content for web and mobile properties
• Experience with SEO, GEO, AEO
• Experience writing for and marketing to both B2B and B2C audiences is an asset
• Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
• Agency experience is an asset

Salary Range: $73,500 - $123,500