Head of SEO & AEO

Asana; Vancouver; On-site; CAD 175,000 - 206,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Family building benefits

Retirement plans

Culinary options

Job summary

Asana is seeking a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution. You will scale SEO and AEO across global regions, leading an in-house team and external partners to hit critical acquisition metrics.

Based in Vancouver or San Francisco with a hybrid, office-centric schedule, you’ll shape a durable, AI-forward discovery approach and partner with leaders to drive PLG and SLG success.

Qualifications

• Over 10 years in SEO with senior leadership in B2B SaaS.
• Proven ability to scale organic channels into revenue.
• Experience owning PLG and SLG motion metrics.
• Hands-on AEO strategy development with AI-enabled discovery.
• Strong technical fluency in site architecture and international SEO.

Responsibilities

• Set global organic strategy and roadmap for SEO/AEO.
• Lead in-house team and manage external agencies.
• Own channel forecasting and budget reporting to executives.
• Drive content strategy aligned to search intent.
• Build attribution linking organic activity to conversions.
• Lead technical SEO and international SEO initiatives.
• Develop a high-performing SEO/AEO team.
• Present strategy and results to senior leadership.

Skills

SEO leadership

B2B SaaS SEO

AI tools curiosity

SQL skills

Executive leadership

International SEO

Job description

Head of Global SEO/AEO

We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline. You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era.

This role is based in our San Francisco or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets.

• Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership.

• Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery.

• Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic.

• Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions.

• Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy.

• Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment.

• Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

• 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions.

• Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline.

• Hands‑on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines.

• Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams.

• Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills.

• Proven team leadership experience hiring, coaching, and developing talent across multiple regions and time zones.

• Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $175,000 - $205,700 CADThe actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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