Sr Manager, Marketing & Communications

Canadian Liver Foundation; Markham; Hybrid; CAD 77,000 - 104,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work environment

3 weeks vacation

Health benefits

Extended summer hours

Sick/personal days

Office closure between Christmas and N

Paid holidays

Job summary

Liver Canada in Markham, ON seeks a Sr Manager, Marketing & Communications to lead national marketing, PR, and digital efforts. You will craft strategy, write speeches, manage media relations, and oversee campaigns for LC programs and partnerships, ensuring inclusive messaging across channels.

You will collaborate with leadership, supervise a team, and drive data-driven results while maintaining LC branding and donor-facing communications.

Qualifications

• University or college degree in public relations, marketing, communications, or digital communications.
• Several years proven experience in marketing and communications.
• Experience executing integrated digital marketing campaigns from concept to deployment.
• Strong knowledge of social media platforms and ads on Meta, LinkedIn, and Reddit.
• Experience in the charity sector is an asset.
• Fluency in English; French is an asset.

Responsibilities

• Create and implement an annual national marketing and communications strategy.
• Write speeches and communications pieces for Board Members and the President & CEO.
• Lead development and execution of marketing, communications and media strategies for LC programs, events and partnerships.
• Produce print and electronic communications and marketing materials, including the LC Annual Report.
• Collaborate with Fund Development to align marketing with fundraising efforts.
• Ensure inclusive language and diverse perspectives in materials.
• Lead national media campaigns and secure media opportunities.
• Oversee digital marketing including email, social, SEO, and website management.

Skills

Public relations

Marketing strategy

Digital marketing

Social media management

Media relations

Storytelling/writing

Leadership

Budget management

Bilingual English/French (asset)

Education

PR/Marketing/Communications degree

Tools

Microsoft Office

Social media tools

Canva

MRP

Meltwater

Adobe Creative Suite

Job description

Sr Manager, Marketing & Communications

• Location: Markham, ON (Hybrid)
• Job Type: Full-time
• Wage: 90,000 annually

About Liver Canada

Liver Canada (LC), formerly the Canadian Liver Foundation, was first established in 1969 out of the passion and concern of a group of business leaders and doctors who believed that liver disease needed a champion. Since then, LC has relentlessly driven advancements in research, treatment, and support.

We remain the only non-governmental organization in Canada focused on liver health, and we’re the main source of non-profit funding for all forms of liver disease.

With the help of donors, volunteers, researchers, health professionals, corporate supporters, and community members, we are changing the future of liver health for those living in Canada.

About The Role

Reports to: President & CEO
Works with: Board of Directors, Mission Team, Executive Team, Regional Managers

Key Accountabilities & Responsibilities

The major responsibilities, though may not be limited to, are outlined below:

Marketing and Communications

• Create and implement an annual national marketing and communications strategy
• Write speeches and internal and external communications pieces for Board Members and the President and CEO.
• Lead development and execution of marketing, communication and media strategies for LC programs, events and partnerships.
• Develop, prepare and manage the production of print and electronic communications and marketing materials, including the LC Annual Report.
• Work closely alongside the VP of Fund development to ensure that marketing and communications programs work seamlessly with Fund Development efforts to fulfill organizational objectives.
• Bring an inclusive lens to our marketing & communications materials ensuring inclusive language, as well as diverse perspectives and voices.

National Events

• Lead marketing and communication strategy for national campaigns
• Work with the VP of Fund Development to create sponsorship packages for national campaigns
• Work with the VP of Fund Development to create proposals and materials for additional sponsorship asks and corporate partnerships.
• Support regional staff with communication and marketing materials for their fundraising events.

Direct Marketing

• Work alongside Fund Development to lead and implement the direct mail program.
• Oversee direct marketing efforts including direct mail, tele-fundraising, and online fundraising
• Ensure direct marketing efforts are in alignment with national marketing strategy and organizational branding and messaging.

Database and CRM

• Ensure CRM is managed effectively to support marketing and online fundraising programs.

Media Relations

• Lead proactive outreach, responses and coordination of media interviews for liver-related issues in the media.
• Secure media connections for media opportunities.
• Train spokespeople for media interviews and manage ongoing media relations program.
• Develop metrics for success; track and communicate metric regularly
• Lead strategic planning and execution of key media campaign periods.

Digital Communications and Transformation

• Develop, implement, manage and evaluate an integrated digital marketing strategy including email, social media, search engine optimization and transformation strategies.
• Keep abreast of the latest tools, trends and platforms in the integrated digital marketing space to maintain the digital program’s reach and effectiveness.
• Manage online branding, communications and campaigns through the LC website and social media, while building an engaged online community
• Develop and manage social media strategic direction (paid & organic) and integrate it with other digital marketing tools.
• Oversee national website management, structure and user experience
• Develop editorial calendar and manage production of newsletters and content marketing efforts.
• Track readership analytics and create strategies for increasing reach and engagement in integrated digital communications efforts.
• Oversee ongoing paid campaign efforts on social media and across search engine marketing.
• Live and Foster LC values (all-embracing, authentic, compassionate, transformative) and encourage other to do so as well
• Lead, manage and inspire your team to achieve program goals
• Supervise and mentor your team providing support, encouragement and advice on a regular basis
• Encourage collaboration and innovation within your team and with other teams
• Manage team members’ performance and encourage their growth and development.

Other Related Duties

• Liaise with Board of Directors and Board Committees as delegated by the CEO
• Prepare and present reports on programs and services to the Board of Directors, Board Committees, CEO and the Leadership Team as required
• Collaborate with the leadership team in preparation of corporate and foundation funding proposals and reports
• Work with the President & CEO to develop, analyse and review the LC budget.
• Track and Process Departmental invoices and budget.
• Manage third party vendor relationships.

Required Skills and Qualifications

• University or College Degree specializing in public relations, marketing, communications, digital communications or a related field
• Several years proven experience in marketing and communications
• Proven record executing integrated digital marketing campaigns (for digital fundraising, lead generation, education/awareness), from campaign concept to deployment to ad optimization.
• Superior knowledge of social media platforms and marketing best practices specifically a proven track record in developing, executing, and optimizing ads on Meta, LinkedIn, and Reddit.
• Relevant experience in the charity sector
• Experience with event planning/execution for Forum/webinar support would be an asset.
• Excellent strategic and analytical thinking, and forward planning ability
• Creative and innovative talent
• Excellent communication (oral and written) skills with superior attention to detail and accuracy
• Strong leadership, problem-solving and decision-making skills
• Experience managing staff and budgets
• Strong organizational skills
• Superior interpersonal and relationship building skills
• Technically savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater.
• Experience with the Adobe Creative Suite an asset.
• Desire to join LC culture and align with our values: All embracing, Compassionate, Authentic, Transformative
• Flexible to work occasional evening and weekends if required
• Fluency in English and French (written and verbal) is an asset.

Liver Canada Benefits of Employment

• Flexible working hours and hybrid work environment
• 3 weeks of vacation
• Eligible to enroll in Health benefits (after 3 months of employment)
• Extended Summer Hours – 4 extended long weekends (Friday – Monday) from Victoria Day to Labour Day
• 12 sick/personal days per year (not bankable)
• Week between Christmas and New Year’s Office Closure: paid days off
• In addition to statutory and provincial holidays, paid days off for Easter Monday, Remembrance Day and National Day for Truth and Reconciliation.

Liver Canada is an equal opportunity organization committed to diversity and inclusion; we welcome applications from all qualified individuals, including persons with disabilities, racialized, indigenous persons of any gender identity and sexual orientation, and newcomers. We provide accommodation at all stages of the selection process and through employment in accordance with the Human Rights Code and AODA.

We, at Liver Canada, are extremely passionate about our common mandate and we believe that each of our team members contributes in their own specific role to reach that goal and we strongly encourage individuals with lived-in experience and those that have faced barriers to apply for this position.

Liver Canada is an equal opportunity organization committed to diversity and inclusion; we welcome applications from all qualified individuals, including persons with disabilities, racialized, indigenous persons of any gender identity and sexual orientation, and newcomers. We provide accommodation at all stages of the selection process and through employment in accordance with the Human Rights Code and AODA.

We, at Liver Canada, are extremely passionate about our common mandate and we believe that each of our team members contributes in their own specific role to reach that goal and we strongly encourage individuals with lived-in experience and those that have faced barriers to apply for this position.