Sr. Manager, Digital Experience, MarTech Product

LCBO; Toronto; On-site; CAD 83,275 - 149,941; Full time

Benefits offered by this job

Health/Dental Benefits

Assistance Program for Employee & 

Defined Benefit Pension

Discounts via Workperks

Job summary

LCBO in Toronto is seeking a Senior MarTech Product Owner to drive our personalization and marketing technology strategy. You will own the roadmap, prioritize features, and align digital initiatives with business goals.

You will collaborate with Marketing, IT, and external vendors to implement tools such as Adobe Journey Optimizer, Target, and Pegasystems, applying Agile processes. The role requires 7+ years in product ownership or marketing tech, CSPO is a plus, and strong stakeholder

Qualifications

• 7+ years of experience in product ownership or marketing technology.
• CSPO or equivalent Agile certification is a plus.
• Experience with MarTech platforms and their integration with business processes.
• Strong communication and stakeholder management skills.

Responsibilities

• Define and maintain the MarTech product vision, strategy, and roadmap.
• Collaborate with stakeholders to identify needs, prioritize features, and align with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in MarTech.
• Ensure the MarTech roadmap integrates tools such as Adobe Journey Optimizer, Target, and Pegasystems.
• Act as the liaison between business, IT, and external vendors to document requirements.
• Facilitate workshops to translate needs into actionable product features.
• Work with Marketing and Digital Experience teams to meet needs.
• Partner with Insights and data governance teams to ensure privacy and security compliance.
• Collaborate with product development teams to deliver MarTech solutions using Agile.
• Prioritize and manage the backlog; oversee testing and deployment.
• Monitor performance and identify areas for improvement.
• Develop training materials for end-users and support change management.

Skills

Product ownership

Marketing technology

Agile methodologies

Stakeholder management

Data-driven decision making

CSPO

MarTech integration

Education

Bachelor's degree

Tools

Jira

Job description

Location

100 Queens Quay East, 9th Floor, Toronto

Number of Openings

1

Pay

$83,275.00 - $149,941.00

Job Posting Description

Reporting to the Director, Ecommerce Product Management, you will help drive our marketing technology (MarTech) strategy as part of the evolution of personalization. You will also manage the roadmap, prioritization, and delivery of MarTech solutions. These solutions will enhance customer experiences, optimize digital properties, and support data-driven marketing initiatives. You will collaborate with cross-functional teams to ensure alignment with business goals and deliver innovative solutions that meet evolving customer expectations.

If you are passionate about driving marketing technology strategy and advancing personalization, then this role is for you!

About the Role

• Define and maintain the MarTech product vision, strategy, and roadmap in alignment with the business personalization and organizational goals.
• Collaborate with stakeholders to identify business needs, prioritize features, and ensure alignment with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in MarTech.
• Ensure the MarTech roadmap supports the integration of tools such as Adobe Journey Optimizer, Target, and Pegasystems.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors to gather and document requirements.
• Facilitate workshops and meetings to understand business needs and translate them into actionable product features or enhancements.
• Work closely with Marketing and Digital Experience teams to ensure MarTech solutions meet their needs.
• Partner with Insights, Analytics, and data governance teams to ensure compliance with data privacy and security standards.
• Collaborate with Product development teams to ensure delivery of MarTech solutions, adhering to Agile methodologies.
• Prioritize and manage the product backlog, ensuring alignment with business priorities.
• Oversee the testing and deployment of MarTech solutions, ensuring they meet quality standards and business requirements.
• Monitor and report on the performance of MarTech platforms, identifying areas for improvement.
• Develop and deliver training materials to ensure end-users understand and can effectively use MarTech tools.
• Support change management initiatives to drive adoption of new MarTech solutions across the organization.

About You

• Bachelor’s degree in Marketing, Business (Commerce), Computer Science, Information Systems, or a related field.
• 7+ years of experience in product ownership, marketing technology, or a related field.
• Certified Scrum Product Owner (CSPO) or equivalent Agile certification is an asset.
• Strong understanding of MarTech platforms and their integration with business processes.
• Experience with MarTech platforms like Adobe, Salesforce, Hubspot, Braze, and/or customer data platforms (CDPs) is preferred.
• Excellent communication and stakeholder management skills.
• Proficiency in Agile methodologies and tools such as Jira.
• Analytical and problem‑solving skills with a focus on data‑driven decision‑making.

Benefits

• Health/Dental Benefits
• Access to an Employee & Family Assistance Program
• A Defined Benefit Pension
• Discounts on products and services via Workperks

Equal Employment Opportunity

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act.