Sr. Manager, Digital Data Tagging & Platform Emblement

Rogers Communications, Inc.

Toronto

On-site

CAD 110,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Health & well-being benefits

Donation matching

Paid time off for volunteering

Pension plan & Employee stock options

Generous employee discounts

Leadership development, Mentorship, &

Job summary

Rogers Communications, Inc. is seeking an experienced leader to own the digital data collection ecosystem across Rogers.com, Fido.ca, and MyRogers apps. You will govern tagging, data layer design, and analytics readiness while partnering with Product, Engineering, and Privacy teams.

Lead a multi-brand analytics team, ensure data quality, and drive governance standards across enterprise platforms with a focus on privacy and compliant activation.

Qualifications

8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles.
5+ years in team leadership capacity managing complex digital data environments.
Hands-on experience with Data Layer / Adobe Tag Manager / Launch, Adobe Analytics, GA4, Adobe Target, and Quantum Metric.
Strong expertise in web and mobile data layer design, event schemas, and tagging governance.
Experience with product and engineering teams in agile environments.
Knowledge of data pipelines and analytics enablement across enterprise platforms.

Responsibilities

Lead and manage the digital data collection ecosystem across web and mobile apps.
Own platform configuration, governance, and health aligned to analytics needs.
Direct a shared-service analytics team and manage budgets and capacity.
Design web/mobile data layer and event schemas with documentation.
Oversee data lifecycle from requirements through QA and release validation.
Educate stakeholders on data requirements and embed tagging/QA in delivery workflows.
Coordinate data sharing with advertising platforms via pixels and server-side integrations.

Skills

Digital analytics

Team leadership

Adobe Tag Manager

Adobe Analytics

Google Analytics 4

Adobe Target

Quantum Metric

Data layer design

Tools

Adobe Tag Manager/Launch

Launch

RT-CDP

Quantum Metric

Google Analytics 4

Job description

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At Rogers, we are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us and moments define us. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for:

Reporting to the Director, Marketing Technology & Digital Data Enablement, you will lead the strategy, governance, management and maintenance of digital data collection platforms across our portfolio of websites (Rogers.com, Fido.ca, etc) and mobile applications (MyRogers iOS / Android). This role owns the end-to-end digital data enablement ecosystem ensuring web and mobile behavioural data is consistently captured, governed, trusted, and made available for analytics, profiling, segmentation, activation, and other enterprise data platforms.

What you'll do:

Lead and actively manage the digital data collection ecosystem, including Adobe Tag Manager, Adobe Analytics, Google Analytics 4, Adobe Target, Adobe Real-Time Customer Data Platform (RT-CDP), and Quantum Metric.
Own platform configuration, governance, and technical health across web and mobile applications while ensuring alignment to evolving business and analytics needs.
Team Leadership & Shared Services Model:
- Directly manage a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA supporting multiple product teams. Allocate capacity and manage budget across portfolios, establish clear roles and responsibilities, and drive consistent quality and governance standards while supporting team development and growth.
Data Schema Design & Governance:
- Own web and mobile data layer and event schema design across brands, platforms, and channels. Ensure governed, reusable standards supported by clear documentation and partner closely with Legal and Privacy to ensure compliant data collection and activation.
End-to-End Data Collection Lifecycle:
- Partner with the Data Insights team to ensure collected data is analytics-ready, trusted, and fit for reporting, modelling, and activation. Oversee the full lifecycle from requirements gathering and implementation through QA, release validation, and ongoing regression monitoring.
Work closely with Product Managers and Engineering teams to educate stakeholders on data requirements and best practices. Define data acceptance criteria, ensure data quality during feature development and releases, and embed tagging and QA practices into agile delivery workflows. Participate and support Digital Releases to ensure key data key events are always available after new product releases.
Enable efficient and privacy-aware data sharing with advertising platforms via client-side pixels and server-side integrations (CAPI). Oversee data pipelines feeding enterprise data lake, enterprise warehouses, analytics platforms, optimization tools in partnership with data engineer, production support, EFT/MFT teams.
Cross-Functional Leadership & Communication:
- Build strong partnerships across Product, Engineering, Analytics, Media, Marketing, and Privacy teams. Translate complex technical concepts into clear guidance for non-technical audiences and champion best practices in digital data governance and measurement maturity across the organisation.

What you bring:

8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles
5+ years in team leadership capacity managing complex digital data environments
Hands-on experience with Data Layer / Adobe Tag Manager / Launch, Adobe Analytics, Google Analytics 4, Adobe Target, and Quantum Metric
Strong expertise in web and mobile app data layer design, event schemas, and tagging governance
Experience working closely with Product and Engineering teams in agile or product-led environments
Solid understanding of data pipelines, digital-to-enterprise data flows, and analytics enablement
Experience enabling media and marketing activation through pixels, CAPI, and audience-sharing integrations
Strong communication, stakeholder management, and influence skills
Proven ability to operate in fast-paced, multi-brand, multi-platform enterprise environments

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Rogers First: priority in applying to internal roles of interest
Wellness Programs:
- Homewood employee & family assistance program
- Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
- Low or no-cost fitness membership.
Our commitment to the environment and diversity:
- Work for an organization committed to environmental protection
- Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location:1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Technology & Information Technology
Requisition ID: 340187

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Technology|| Canada (CA) || ON || Toronto || [[mfield2]] ||

Location: Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including: